教學大綱 Syllabus

科目名稱:新媒體、科技與社會專題

Course Name: New Media, Technology and Society

修別:必

Type of Credit: Required

3.0

學分數

Credit(s)

55

預收人數

Number of Students

課程資料Course Details

課程簡介Course Description

This course is designed as a semi-seminar format. It begins with an introduction to novel GenAI technologies in mass media, followed by discussions on various societal topics, including (but not limited to) social justice, social advocacy, social impact, social equity, social responsibility, social innovation, social change, social movements, social entrepreneurship, social inclusion, and social cohesion. New technologies, such as genAI-RAG, LLM, and VR/AR/MR/XR, including agentic AI, are also introduced, complemented by hands-on practice sessions. The course includes invited talks and field visits by industry experts. Students are expected to complete individual assignments and collaborate on group activities and projects. This course aims to transform students by equipping them with the skills and mindset needed to tackle challenges arising from emerging media, technology, and societal shifts.

核心能力分析圖 Core Competence Analysis Chart

能力項目說明


    課程目標與學習成效Course Objectives & Learning Outcomes

    • Students can gain an understanding of the learning concepts behind state-of-the-art technologies in new media.
    • Students can experience how these new technologies contribute to shaping the future of society.
    • Students can enhance their technical proficiency in adopting and applying new technologies to effectively execute individual/group assigned tasks.

    每周課程進度與作業要求 Course Schedule & Requirements

    Week

    Date

    Topic

    Content and Reading Assignment

    Teaching Activities and HW

    1

    Sept 03

    Intro. & Updates

    Syllabus Overview, New ITS

    Self-intro & Group assignment

    Lecture

    HCI International 2026

    2

    Sept 10

    Trip

    Local @ NCCU Library
    EndNote and Maker’s Space

    Hosted by Prof. Hsieh

    (I.T. 1/4) (R.R. draft)

    3

    Sept 17

    GenAI

    GenAI Creativity & Innovation

    Lecture (Prof. Li)

    4

    Sept 25

    GenAI Art & Image

    Lecture (Prof. Li)

    5

    Oct 01

    GenAI Video & Audio

    Lecture (Prof. Li)

    6

    Oct 08

    GenAI Memory &  Zeitgeist

    Lecture (Prof. Li)

    7

    Oct 15

    GenAI Product Innovation

    Lecture (Prof. Li)

    8

    Oct 22

    Midterm

    Ind./Group Presentation

    Hosted by Prof. Li

    9

    Oct 29

    Guest speech (1/2) – AI in Decision Making

    Dates to participate in full/half-day workshops, held on Saturday (2~3 times), will be determined and announced soon. Note: The entire course is designed to provide a total of 54 hours of learning time (16×3 + 6 hours) for the students.

    Hosted by Prof. Hsieh

    (R.R. revision)

    10

    Nov 05

    AI in Digital Society

    HCI International

    AI Models and Applications (1/4)

    Lecture and I.T. 2/4

    11

    Nov 12

    AI Models and Applications (2/4)

    Lecture and I.T. 3/4

    12

    Nov 19

    AI Models and Applications (3/4)

    Lecture and G.T. 1/3

    13

    Nov 26

    AI Models and Applications (4/4)

    Lecture and I.T. 4/4

    14

    Dec 03

    Trip

    Off campus @ Zhishan

    Arts, Music, and Renovation

    Hosted by Prof. Hsieh

    (G.T. 2/3)

    15

    Dec 10

    Guest speech (2/2) – AI in Decision Making

    Hosted by Prof. Hsieh

    (G.T. 3/3)

    16

    Dec 17

    Final term

    Group Design Presentations /
    HCI International 2026

    Hosted by Prof. Hsieh

    (R.R. final)

    I.T. = Individual Task; G.T. = Group Task; R.R. = Research Report

    授課方式Teaching Approach

    30%

    講述 Lecture

    20%

    討論 Discussion

    30%

    小組活動 Group activity

    20%

    數位學習 E-learning

    0%

    其他: Others:

    評量工具與策略、評分標準成效Evaluation Criteria

    40% Midterm Presentation (by Prof. Li)

    20% Ind. hands-on sessional tasks (I.T. tasks: HCI International 2026) - four times (by Prof. Hsieh)

    30% Group assigned tasks (G.T. tasks assigned in the Workshop) - three times (by Prof. Hsieh) 

    10% Final-term Group Design Presentation - Due on Dec 17 (by Prof. Hsieh)

    指定/參考書目Textbook & References

    Textbook:

    *Lyu, Z. (2024). Applications of Generative AI. Springer.  @NCCU Library free to download

     

    References:

    *Kulkarni, A., Shivananda, A., Kulkarni, A., & Gudivada, D. (2024). Applied Generative AI for beginners: Practical knowledge on diffusion models, ChatGPT, and other LLMs. California, CA: Apress.  @NCCU Library free to download

    *Marr, B. (2024). Generative AI in practice: 100+ amazing ways generative artificial intelligence is changing business and society. Hoboken, NJ : Wiley. @NCCU Library on loan

    *Smith, J. (2024). RAG Generative AI: A Practical Guide to Building Custom Retrieval-Augmented Pipelines and Enhancing AI Systems. Independently published. @Amazon

    *Huang, K., Wang, Y., Goertzel, B., Li, Y., Wright, S., & Ponnapalli, J. (2024). Generative AI security: Theories and practices. Switzerland: Springer Nature. @NCCU Library free to download

    已申請之圖書館指定參考書目 圖書館指定參考書查詢 |相關處理要點

    維護智慧財產權,務必使用正版書籍。 Respect Copyright.

    本課程可否使用生成式AI工具Course Policies on the Use of Generative AI Tools

    完全開放使用 Completely Permitted to Use

    課程相關連結Course Related Links

    https://uxmastery.com/resources/techniques/
    https://2026.hci.international/

    課程附件Course Attachments

    課程進行中,使用智慧型手機、平板等隨身設備 To Use Smart Devices During the Class

    Yes

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