教學大綱 Syllabus

科目名稱:社群媒體概論

Course Name: Introduction to Social Media

修別:選

Type of Credit: Elective

3.0

學分數

Credit(s)

25

預收人數

Number of Students

課程資料Course Details

課程簡介Course Description

This course is interdisciplinary, covering the mathematical foundations of social network analysis (SNA), including SNA data collection and data analysis processes. Various SNA methods will be introduced, and then students will be encouraged to collaborate with other students from different fields in several workshops as well as active participation in various activities throughout the course. Students who enjoy interdisciplinary learning processes are encouraged to enroll. Active participation and frequent inquiries during classes are also expected. Toward the end of the course, students will have the option to apply the knowledge gained to complete group projects. The course aims to provide a high level of learning achievement, allowing students to find satisfaction in their academic progress.

核心能力分析圖 Core Competence Analysis Chart

能力項目說明


    課程目標與學習成效Course Objectives & Learning Outcomes

    • Students can gain an understanding of the mathematical foundations of social network analysis (SNA).  
    • Students can practice various SNA methods using appropriate technologies, such as UCINET and R. 
    • Students can participate in various learning activities and conduct group projects with other students from different fields. 

    每周課程進度與作業要求 Course Schedule & Requirements

    Week

    Topic

    Content and Reading Assignment

    Teaching Activities and Homework

    Student workload expectation

    In-class Hours

    Outside-of-class Hours

    W1 - Sept 01

    Introduction

    Syllabus Review / Intro. to Social Media / Data Collection and Data Management

    ASN Chs 1, 4-5

    3

    4.5

    W2 - Sept 08

    Guest Talk (online) /

    Dates to participate in full/half-day workshops, held on Saturday (2~3 times), will be determined and announced soon.

    Note: The entire course is designed to provide a total of 54 hours of learning time (16×3 + 6 hours) for the students.

    3

    4.5

    W3 - Sept 15

    Perspectives of Social Media and Interaction Design

    Research Design

    ASN Ch3

    3

    4.5

    W4 - Sept 22

    Visualization

    ASN Ch7

    3

    4.5

    W5 - Sept 29

    Interactivity Design Essentials (1/2)

    ID Chs 3~7

    3

    4.5

    W6 - Oct 06

    Mid-Autumn Festival (NO CLASS)

    Group project proposal (video links or PPT recordings)

    Online resources

    0

    9

    W7 - Oct 13

    Perspectives of Social Media and Evaluation

    Interactivity Design Essentials (2/2)

    ID Chs 10~14

    3

    4.5

    W8 - Oct 20

    Intro. to Inferential Statistics

    ASN Ch14

    3

    4.5

    W9 - Oct 27

    Guest Talk: Topic to be announced.

     

    3

    4.5

    W10 - Nov 03

    Perspectives of Social Media and Statistics

    Local/Group Node-level Measures

    ASN Chs 8, 10

    3

    4.5

    W11 - Nov 10

    Centrality

    ASN Ch 9

    3

    4.5

    W12 - Nov 17

    Subgroups and Community Detection

    ASN Ch11

    3

    4.5

    W13 - Nov 24

    Equivalence

    ASN Ch12

    3

    4.5

    W14 - Dec 01

    AI-Powered SM Marketing

    Content Creation

    Online resources

    3

    4.5

    W15 - Dec 08

    Engagement and Insights

    3

    4.5

    W16 - Dec 15

    Course Overview / Learning Feedbacks and Reflection

    Group project presentation (video links or PPT recordings)

    3

    4.5

    授課方式Teaching Approach

    40%

    講述 Lecture

    15%

    討論 Discussion

    35%

    小組活動 Group activity

    10%

    數位學習 E-learning

    10%

    其他: Others: case study, hand-on practices

    評量工具與策略、評分標準成效Evaluation Criteria

    40% Workshop Participation - TBA

    20% Individual Practices - two times in W6 and W12

    10% Group project proposal - W6

    30% Group project presentation - W16

    指定/參考書目Textbook & References

    Textbooks

    Borgatti, S. P., Everett, M. G., Johnson, J. C., & Agneessens, F. (2024). Analyzing social networks (3rd eds). SAGE Publications Asia-Pacific Pte Ltd. [ASN]

    Rogers Y, Sharp, H., & Preece, J. (2023). Interaction design: Beyond human-computer interaction (6th eds.). Wiley & Sons Inc. [ID]

     

    References

    1. Borgatti, S. P., Everett, M. G., Johnson, J. C., & Agneessens, F. (2022). Analyzing social networks using R. SAGE Publications Asia-Pacific Pte Ltd. 
    2. UCInet Online Textbook https://faculty.ucr.edu/~hanneman/

    已申請之圖書館指定參考書目 圖書館指定參考書查詢 |相關處理要點

    維護智慧財產權,務必使用正版書籍。 Respect Copyright.

    本課程可否使用生成式AI工具Course Policies on the Use of Generative AI Tools

    完全開放使用 Completely Permitted to Use

    課程相關連結Course Related Links

    •	NCCU Moodle
    •	UCInet Software https://sites.google.com/site/ucinetsoftware/home
    •	Steve Borgatti https://sites.google.com/site/steveborgatti/home
    •	Social Network Analysis by Duke University's Mod-U channel on YouTube  
             https://www.youtube.com/playlist?list=PL1M5TsfDV6Vs7tnHGNgowEUwJW-O8QVp5
    •	The Historical Network Research Community https://www.youtube.com/@HistoricalNetworkResearch
    •	Network Culture https://networkcultures.org/geert/ 

    課程附件Course Attachments

    課程進行中,使用智慧型手機、平板等隨身設備 To Use Smart Devices During the Class

    Yes

    列印