教學大綱 Syllabus

科目名稱：社群媒體資料分析與實務應用

Course Name: Data Analysis and Practice for Social Media
  • 學年學期：114-1 Fall Semester, 2025
  • 科目代碼：703813001 Course No.703813001

修別：選

Type of Credit: Elective

1.0

學分數

Credit(s)

7

預收人數

Number of Students

課程資料Course Details
  • 開課單位：資訊一、資訊二、資訊三、資訊四 Course Department:Computer Science/B/1&2&3&4
  • 授課老師：謝佩璇 Instructor: HSIEH PEI-HSUAN
  • 先修科目：無Prerequisite(N/A)
  • 上課時間： Session:

課程簡介Course Description

The course begins with an introduction to various social media platforms, the components and structure of social networks, and social network marketing strategies along with their effectiveness . It then covers different types of data and methods for analyzing social network data, including basic statistical techniques and programming tools . Following that, students will learn about database management systems and how businesses use databases to collect and analyze market trends. They will also develop skills in visualizing data analysis results . Then, the course introduces foundational concepts in web design, mobile applications, and software development, enabling students to present their visualizations on self-developed web pages .

課程首先介紹不同社群媒體平台與社會網絡組成元素及其結構，並且介紹社群網絡行銷如何進行及其效益)再介紹各種資料類型與採用不同方法來分析社群網絡的資料，包括基礎統計與程式套件，掌握資料庫管理架構以及商業活動如何採用資料庫蒐集數據以分析市場趨勢，同時讓學生獲得數據分析結果視覺化的繪製方法，並且提供網頁設計、行動應用程式以及與軟體開發有關的基礎知識，讓學生能將視覺化結果公開呈現在個人開發的網頁中。

核心能力分析圖 Core Competence Analysis Chart

能力項目說明

    課程目標與學習成效Course Objectives & Learning Outcomes

    •   Acquire skills in social network data analysis methods (掌握社群網絡資料分析方法)

    •   Learn various data collection and analysis techniques (習得各種資料蒐集與分析方法)

    •   Increase personal social network connections (增加個人社群網絡的連結數量)

    每周課程進度與作業要求 Course Schedule & Requirements

    • ：Intro. of Social Media, Social Network, and Social Marketing
             (Borgatti et al., 2024, Ch 1) (R & S, 2023, Ch 3) -3HRS
    • ：Networking and User Interface Design
      (RSP, 2023, Ch 1, 2, 3, 5) -3HRS
    • ：Data Types and Analysis Methods - Statistics/Python
      (Borgatti et al., 2024, Ch 2,4, 17) (R & S, 2023, Ch 4, 8) -3HRS
    • ：Business Analytics and Visualization Tools
      (Borgatti et al., 2024, Ch 7) -3HRS
    • ：Database Management and Website/App/Software Design
      (Borgatti et al., 2024, Ch 5) (R & S, 2023, Ch 9) -3HRS
    • ：Networking and Experiential Design
      (RSP, 2023, Ch 4, 6, 8, 9, 10) -3HRS
    • ：Concluding Remarks and Ind. Reflection & Presentation

           (See “Course Related Links” below) -3HRS

    授課方式Teaching Approach

    30%

    講述 Lecture

    20%

    討論 Discussion

    30%

    小組活動 Group activity

    10%

    數位學習 E-learning

    10%

    其他： Others: Campus visit and interactive sessions with local faculty members and students

    評量工具與策略、評分標準成效Evaluation Criteria

    Attendance: 14%

    Personal final report/reflection: 30%

    In-session practices and discussion: 56%

    指定/參考書目Textbook & References

    • Borgatti, S. P., Everett, M. G., Johnson, J. C., & Agneessens, F. (2024). Analyzing social networks (3rd eds.). Thousand Oaks, CA: Sage.
    • Borgatti, S. P., Everett, M. G., Johnson, J. C., & Agneessens, F. (2022). Analyzing social networks using R. Thousand Oaks, CA: Sage. https://sites.google.com/view/asnr-2022/home
    • Borgatti, S. P., Everett, M. G., & Johnson, J. C. (2018). Analyzing social networks (2nd eds.). Thousand Oaks, CA: Sage. 
      https://sites.google.com/site/analyzingsocialnetworks/ and https://study.sagepub.com/borgatti2e 
    • Borgatti, S. P., Everett, M. G., & Johnson, J. C. (2013). Analyzing social networks (1st eds.). Thousand Oaks, CA: Sage.
    • Rajnish, R. & Srivastava, M. (2023). Web data mining with Python: Discover and extract information from the web using Python. BPB Online.
    • Rogers, Y., Sharp, H., & Preece, J. (2023). Interaction design: Beyond human-computer interaction (6th eds.). John Wiley & Sons.

    Russell, M. A., & Klassen, M. (2019). Mining the social web (3rd ed.). Sebastopol, CA:

    已申請之圖書館指定參考書目 圖書館指定參考書查詢 |相關處理要點

    維護智慧財產權，務必使用正版書籍。 Respect Copyright.

    本課程可否使用生成式AI工具Course Policies on the Use of Generative AI Tools

    完全開放使用 Completely Permitted to Use

    課程相關連結Course Related Links

    ourse Related Links：
•	Borgatti, Steve P. https://sites.google.com/site/steveborgatti/home 
•	Hanneman, Robert A. Introduction to Social Network https://faculty.ucr.edu/~hanneman/ 
•	https://www.youtube.com/watch?v=GFfaD-kVe_A 
•	https://www.youtube.com/watch?v=pp1PoMiCQlk 
	https://www.youtube.com/channel/UC2QFG7uIVxkFQ3xZbohKl-Q 
•	https://www.youtube.com/@ssriutube/videos

    課程附件Course Attachments

    課程進行中，使用智慧型手機、平板等隨身設備 To Use Smart Devices During the Class

    需經教師同意始得使用 Approval

    列印