教學大綱 Syllabus

科目名稱:國際形象與國際溝通

Course Name: International Images and Global Communication

修別:選

Type of Credit: Elective

3.0

學分數

Credit(s)

7

預收人數

Number of Students

課程資料Course Details

課程簡介Course Description

Part I of this course offers an in-depth discussion of theories of images and constructed reality. Part II examines theories in an international context. It highlights the cases of China and Islam and examines/problematizes their images in the Western world. Part III discusses the ways in which theories of international image construction could be utilized in urban, regional, and national development. It includes two case studies where branding nations, regions, and cities become central in promoting tourism and wider economic advancement.

 

核心能力分析圖 Core Competence Analysis Chart

能力項目說明


    課程目標與學習成效Course Objectives & Learning Outcomes

    This course aims to examine how images are constructed, received, and utilized in an international context. Upon completing the course, students will be familiar with theories of images, stereotypes, and constructed reality. They will also be trained to apply such theories to concrete cases in various scenarios, including businesses, social enterprises, and governments at all levels.

    每周課程進度與作業要求 Course Schedule & Requirements

    教學週次Course Week 彈性補充教學週次Flexible Supplemental Instruction Week 彈性補充教學類別Flexible Supplemental Instruction Type

    1.

    2/17

    Introduction

    No readings

    2.

    2/24

    A constructivist approach: images as stereotypes

    Pickering, Michael. 2001. Stereotyping: The Politics of Representation. New York: Palgrave. (Chapter 1,2)

    3.

    3/3

    Orientalism

    Said, Edward W. 1978. Orientalism. New York: Penguin Paperbacks. (Chapter 1: I,II,III)

    4.

    3/10

    Occidentalism  

    Buruma, Ian and Margalit, Avishai. 2004. Occidentalism: The West in the Eyes of Its Enemies. London: Penguin.

    (Chapter 1,2,3)

    5.

    3/17

    Research proposal session

     

    6.

    3/24

    China in Western imagination

    1. Pan, Chengxin (2004) ‘The "China Threat" in American self-imagination: the discursive construction of Other as power politics’, Alternatives: Global, Local, Political 29(3): 305-331.
    2.  Ho, P. (2003) ‘Performing the “Oriental”: professionals and the Asian model minority myth’, Journal of Asian American Studies, 6(2), 149-175.
    3. Allison, Graham. "China vs. America: Managing the next clash of civilizations." Foreign Affairs 96.5 (2017): 80-89.

    7.

    3/31

    The West in Chinese imagination

    1. Liu, Yang, and Fred Dervin. "Racial marker, transnational capital, and the Occidental Other: White Americans’ experiences of whiteness on the Chinese mainland." Journal of Ethnic and Migration Studies (2020): 1-18.
    2. Camenisch, Aldina. "Middling whiteness: The shifting positionalities of Europeans in China." Ethnicities (2022): 14687968211058014.

    8.

    4/7

    Representing birth tourism: conflicting views

    1. Wang, Sean (2017) “Fetal Citizens? Birthright Citizenship, Reproductive Futurism, and the Panic over Chinese Birth Tourism in Southern California”, Environment and Planning D: Society and Space 35 (2), 263-280.
    2. Harrington, John (2005) “Citizenship and the Biopolitics of Post-Nationalist Ireland”, Journal of Law and Society, Vol. 32, No. 3 (Sep., 2005), pp. 424-449.

    9.

    4/14

    Guest speaker

    Women, sexualities and visuality

     

    10.

    4/21

    Inter-racial image construction: a gender perspective (I)

    1. Silvestrini, M. (2020). “It’s not something I can shake”: The effect of racial stereotypes, beauty standards, and sexual racism on interracial attraction. Sexuality & Culture24(1), 305-325.
    2. Darling-Wolf, Fabienne (2004) “Sites of attractiveness: Japanese women and westernized representations of feminine beauty”, Critical Studies in Media Communication 21(4): 325-345.
    3. Louie, K. (2014). Chinese masculinity studies in the twenty-first century: Westernizing, Easternizing and globalizing wen and wu. NORMA, 9(1), 18–29.

     

    11.

    4/28

    Inter-racial image construction: a gender perspective (II)

    1. Rao, Rahul (2014) 'The locations of homophobia.' London Review of International Law 2 (2): 169-199.
    2. Al-Wazedi, U. (2020). "Postcolonial feminism." Companion to feminist studies 155-173
    3. Odeh, L. A. (1993). Post-Colonial Feminism and the Veil: Thinking the Difference. Feminist Review, 43(1), 26-37.

    12.

    5/5

    Branding cities, regions, and nations

    Anholt, S. (2007) Competitive Identity: The New Brand Management for Nations, Cities and Regions. [Electronic resource] Houndmills, Basingtoke, Hampshire: Palgrave Macmillan. (Chapter 1,2,3,4)

    13.

    5/12

    Case study: UNESCO Creative Cities

    1. Pratt, A. (2018). Gentrification, artists and the cultural economy. In Handbook of gentrification studies. Edward Elgar Publishing.
    2. Bolognani, Marta (2012) “Good culture, bad culture……no culture! The implications of culture in urban regeneration in Bradford, UK”, Critical Social Policy 32(4): 618-635.

    14.

    5/19

    Guest speaker: Using political advertising to analyse party change in Taiwan

     

    15.

    5/26

    End of term presentation

     

    16.

    6/2

    End of term presentation

     

    17.

    6/9

    Write-up and submission

     

    18.

    6/16

    Write-up and submission

     

    授課方式Teaching Approach

    40%

    講述 Lecture

    60%

    討論 Discussion

    0%

    小組活動 Group activity

    0%

    數位學習 E-learning

    0%

    其他: Others:

    評量工具與策略、評分標準成效Evaluation Criteria

    Presentations 30%

    Class participation 20%

    Term paper 50%

    指定/參考書目Textbook & References

    已申請之圖書館指定參考書目 圖書館指定參考書查詢 |相關處理要點

    書名 Book Title 作者 Author 出版年 Publish Year 出版者 Publisher ISBN 館藏來源* 備註 Note

    維護智慧財產權,務必使用正版書籍。 Respect Copyright.

    本課程可否使用生成式AI工具Course Policies on the Use of Generative AI Tools

    本課程無涉及AI使用 This Course Does Not Involve the Use of AI.

    課程相關連結Course Related Links

    
                

    課程附件Course Attachments

    課程進行中,使用智慧型手機、平板等隨身設備 To Use Smart Devices During the Class

    Yes

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