Type of Credit: Elective
Credit(s)
Number of Students
Part I of this course offers an in-depth discussion of theories of images and constructed reality. Part II examines theories in an international context. It highlights the cases of China and Islam and examines/problematizes their images in the Western world. Part III discusses the ways in which theories of international image construction could be utilized in urban, regional, and national development. It includes two case studies where branding nations, regions, and cities become central in promoting tourism and wider economic advancement.
能力項目說明
This course aims to examine how images are constructed, received, and utilized in an international context. Upon completing the course, students will be familiar with theories of images, stereotypes, and constructed reality. They will also be trained to apply such theories to concrete cases in various scenarios, including businesses, social enterprises, and governments at all levels.
教學週次Course Week | 彈性補充教學週次Flexible Supplemental Instruction Week | 彈性補充教學類別Flexible Supplemental Instruction Type |
---|---|---|
1. |
2/17 |
Introduction |
No readings |
2. |
2/24 |
A constructivist approach: images as stereotypes |
Pickering, Michael. 2001. Stereotyping: The Politics of Representation. New York: Palgrave. (Chapter 1,2) |
3. |
3/3 |
Orientalism |
Said, Edward W. 1978. Orientalism. New York: Penguin Paperbacks. (Chapter 1: I,II,III) |
4. |
3/10 |
Occidentalism |
Buruma, Ian and Margalit, Avishai. 2004. Occidentalism: The West in the Eyes of Its Enemies. London: Penguin. (Chapter 1,2,3) |
5. |
3/17 |
Research proposal session |
|
6. |
3/24 |
China in Western imagination |
|
7. |
3/31 |
The West in Chinese imagination |
|
8. |
4/7 |
Representing birth tourism: conflicting views |
|
9. |
4/14 |
Guest speaker Women, sexualities and visuality |
|
10. |
4/21 |
Inter-racial image construction: a gender perspective (I) |
|
11. |
4/28 |
Inter-racial image construction: a gender perspective (II) |
|
12. |
5/5 |
Branding cities, regions, and nations |
Anholt, S. (2007) Competitive Identity: The New Brand Management for Nations, Cities and Regions. [Electronic resource] Houndmills, Basingtoke, Hampshire: Palgrave Macmillan. (Chapter 1,2,3,4) |
13. |
5/12 |
Case study: UNESCO Creative Cities |
|
14. |
5/19 |
Guest speaker: Using political advertising to analyse party change in Taiwan |
|
15. |
5/26 |
End of term presentation |
|
16. |
6/2 |
End of term presentation |
|
17. |
6/9 |
Write-up and submission |
|
18. |
6/16 |
Write-up and submission |
|
Presentations 30%
Class participation 20%
Term paper 50%
書名 Book Title | 作者 Author | 出版年 Publish Year | 出版者 Publisher | ISBN | 館藏來源* | 備註 Note |
---|