教學大綱 Syllabus

科目名稱：媒體與社會研究方法

Course Name: Foundations in Researching Media and Social World
  • 學年學期：113-2 Spring Semester, 2025
  • 科目代碼：ZM1915001 Course No.ZM1915001

修別：選

Type of Credit: Elective

3.0

學分數

Credit(s)

30

預收人數

Number of Students

課程資料Course Details
  • 開課單位：全創碩一、全創碩二 Course Department:Global Communication and Innovation Technology/M/1&2
  • 授課老師：蔡葵希 Instructor: COOK CHRISTINE LINDA
  • 先修科目：無Prerequisite(N/A)
  • 上課時間：五234 Session: fri09-12

課程簡介Course Description

This course is specifically designed for GCIT students who either a) have never conducted research before, b) have never designed their own research before, or c) have conducted research before, but have never done so in one of the social sciences (i.e., communication, psychology, sociology, etc.). It takes a ground-up approach to give these students a comprehensive understanding of 1) what kinds of research designs are appropriate for a master’s level capstone or thesis, 2) how to prepare a research proposal, and 3) the basic components of a research paper. It is intended to be taken the semester before beginning a capstone project or thesis, although it can be taken earlier if the student so chooses. This course is NOT open to students from other departments or courses under any circumstances.

核心能力分析圖 Core Competence Analysis Chart

能力項目說明

    課程目標與學習成效Course Objectives & Learning Outcomes

    1. Students should understand the core principles of ethics and practical and/or theoretical impact when it comes to study design.
    2. Students should be able to design a basic study on their own.
    3. Students should be able to craft a proposal that adequately explains the purpose, design, and importance of a project.

    每周課程進度與作業要求 Course Schedule & Requirements

    教學週次Course Week 彈性補充教學週次Flexible Supplemental Instruction Week 彈性補充教學類別Flexible Supplemental Instruction Type

    Course Schedule & Requirements

     

    Week

    Date

    Topic

    Course Content

    Required Readings

    Notes

    1

    21/02

     

    Introduction
    • Introduction to professor
    • Review syllabus
    • Q&A with professor

    N/A

    N/A

    2

    28/02

    Memorial Day – NO CLASS!

    3

    07/03

     

    Introduction to Research Variables
    • What is a variable?
    • Structuring a hypothesis
    • Structuring a research question

    1 (Chapters 2 & 3)

    N/A

    4

    11/03

     

    Overview of Qualitative Techniques
    • Goals of qualitative work
    • Interviews/Focus Groups
    • Content Analyses

    8, 9

    N/A

    5

    21/03

     

    Overview of Quantitative Techniques
    • Goals of quantitative work
    • Experiments
    • Surveys

    2 (Chapter 1)

    N/A

    6

    28/03

     

    Performing a literature review
    • Introduction to Google Scholar
    • Introduction to APA formatting
    • Practice Time!

    3

    Bring your laptop to work on!

    7

    04/04

    Tomb Sweeping Festival – NO CLASS!

    8

    11/04

    Writing an Introduction
    • Three paragraph structure
    • Practice Time!

    N/A

    Bring your laptop to work on!

    9

    18/04

    Ethics in Research I
    • Basic ethical principles in research with human subjects
    • Research conducted abroad vs. in Taiwan
    • Going through a typical ethics committee application

    4

    N/A

    10

    25/04

    Ethics in Research II
    • Ethical study design
    • Workarounds for common ethical obstacles
    • Designing an informed consent document

    5

    Introduction due by 11:59pm

     

    Bring your laptop to work on!

    11

    28/04

    Writing a Theoretical Background
    • Structuring around variables
    • Structuring around research questions
    • Practice Time!

    N/A

    Bring your laptop to work on!

    12

    09/05

    Qualitative Data Analysis I
    • Learning the steps for grounded theory

    7

    N/A

    13

    16/05

    Qualitative Data Analysis Part II
    • Learning the steps for dictionary-based content analysis

    6

    Theoretical Background due by 11:59pm

    14

    23/05

    Writing a Methodology
    • Learning the basic structure
    • For proposal vs. For thesis/capstone
    • Practice Time!

    N/A

    Bring your laptop to work on!

    15

    30/05

    Dragon Boat Festival – NO CLASS!

    16

    06/06

    Practical Planning
    • Planning a research budget
    • Recruitment strategies
    • Time Management

    5

    Methodology due by 11:59pm

    17

    10/06

    Designing for impact
    • How to turn a thesis into a capstone and vice versa
    • Thinking of academic impact

    Thinking of societal impact

    1 (Chapter 9)

    N/A

    18

    20/06

    Quantitative Data Analysis
    • Installing R & R Studio
    • Importing data
    • Basic data cleaning and manipulation

    2 (Chapter 3)

    Proposal due by 11:59pm

    授課方式Teaching Approach

    80%

    講述 Lecture

    0%

    討論 Discussion

    0%

    小組活動 Group activity

    0%

    數位學習 E-learning

    20%

    其他： Others: In-class workshops

    評量工具與策略、評分標準成效Evaluation Criteria

    • The course is structured around the creation of a capstone/thesis proposal, and it is this proposal that will constitute 85% of the course grade. However, this grade will be divided into four subsections that each have a different due date.
      • Introduction – 20%
      • Theoretical Background – 30%
      • Methodology – 25%
      • Final proposal – 10%
        • The final proposal will be graded based on your edits of the feedback given on the previous three parts. This will not constitute writing a new proposal, but rather putting together and editing the three previous sections upon which you have already received feedback.
      • Individual rubrics will be presented in class for each assignment, but generally-speaking, you will be graded on 1) formatting, 2) English quality, and 3) content accuracy/mastery for each of the three subsections of the proposal that are handed in.
    • Final presentation – 15%
      • This will be a 10-minute presentation describing …
        • What your research topic is
        • The current state of the literature
        • The importance of your topic
        • Your research questions and/or hypotheses
        • Your proposed research design
      • It will be graded as follows:
        • Staying within 9-11 minutes (-1 for each minute off) = x/5
        • Covering all of the above elements (-1 for each element missing) = x/5
        • Answering at least 2 questions from the class = x/2
        • Asking at least one question of another speaker = x/1
        • Presentation coherence/clarity = x/2
        • Total = x/15
    • Grades can be expected for each assignment within 2-3 weeks of handing in the assignment. If you do not receive your grade in that timeframe (and the professor has not indicated that it will be taking longer), please contact the professor to ensure that the original submission was received.
    • All due dates are indicated in the syllabus, and all assignments (except the final presentation) can be handed in by email to christinelcook@outlook.com.

    指定/參考書目Textbook & References

    1. Shoemaker, P. J., Tankard, J. W. Jr., & Lasorsa, D. L. (2004). How to build social science theories. Sage Publications Inc.
    2. Field, A., Miles, J., & Field, Z. (2012). Discovering statistics using R. Sage Publications Ltd.
    3. Purdue University College of Liberal Arts. (2023). APA style workshop. Purdue Online Writing Lab. Retrieved from https://owl.purdue.edu/owl/research_and_citation/apa_style/apa_overview_and_workshop.html
    4. British Psychological Association. (2021). BPS code of human research ethics. The British Psychological Society. Retrieved from https://explore.bps.org.uk/content/report-guideline/bpsrep.2021.inf180
    5. Ryerson University Research Ethics Board. (2017). Guidelines for recruitment of research participants. Ryerson University. Retrieved from https://www.torontomu.ca/content/dam/research/documents/ethics/guidelines-for-recruitment-of-research-participants.pdf
    6. White, M. D., & Marsh, E. E. (2006). Content analysis: A flexible methodology. Library Trends, 55(1), 22-45. https://doi.org/10.1353/lib.2006.0053
    7. Dye, T. (2023). Qualitative data analysis: Step-by-step guide (manual vs. automatic). InSights. Retrieved from https://getthematic.com/insights/qualitative-data-analysis/
    8. George, T. (2022, December 2). Types of interviews in research: Guide & examples. Scribbr. Retrieved from https://www.scribbr.com/methodology/interviews-research/#:~:text=An%20interview%20is%20a%20qualitative,by%20their%20level%20of%20structure.
    9. Elo, S., Kääriäinen, M., Kanste, O., Pölkki, T., Utriainen, K., & Kyngäs, H. (2014). Qualitative content analysis: A focus on trustworthiness. SAGE Open, 4(1). https://doi.org/10.1177/2158244014522633

    已申請之圖書館指定參考書目 圖書館指定參考書查詢 |相關處理要點

    維護智慧財產權，務必使用正版書籍。 Respect Copyright.

    本課程可否使用生成式AI工具Course Policies on the Use of Generative AI Tools

    有條件開放使用:Please only use it for proofreading. You have better ideas than it does. Conditional Permitted to Use

    課程相關連結Course Related Links

    Here is the Facebook Group for the course: https://www.facebook.com/share/vKqgnbcDoB4Hi1wP/

Please only join if you plan to either join or audit the course.

    課程附件Course Attachments

    課程進行中，使用智慧型手機、平板等隨身設備 To Use Smart Devices During the Class

    是 Yes

    列印