教學大綱 Syllabus

科目名稱:跨文化媒體與創新科技:沉浸式學習

Course Name: Cross-Cultural Media and Innovative Technology: Immersive Learning

修別:選

Type of Credit: Elective

1.0

學分數

Credit(s)

10

預收人數

Number of Students

課程資料Course Details

課程簡介Course Description

 

This short-term program offers a unique blend of academic and industry exposure, centering on visits to the Department of Communications and New Media (CNM) at the National University of Singapore (NUS) and renowned media and technology companies in Singapore. Through these engagements, students will gain an in-depth understanding of Singapore's advancements in digital communication and media technologies. The program facilitates discussions with industry representatives, exploring opportunities for industry-academia collaboration, student internships, and innovative applications of media technologies. By participating, students will broaden their perspectives on international communication practices and gain valuable hands-on experience.

核心能力分析圖 Core Competence Analysis Chart

能力項目說明


    課程目標與學習成效Course Objectives & Learning Outcomes

    Objectives

    By combining academic insights with industry exposure, the course seeks to:

    1. Familiarize students with cutting-edge research and practices in communication and new media through academic engagement at the National University of Singapore (NUS).
    2. Offer firsthand exposure to the operations, strategies, and innovations of leading media and technology companies in Singapore.
    3. Enhance students’ knowledge of global communication practices and the role of technology in shaping modern media ecosystems.

    Learning Outcomes

    Upon completing this course, students will be able to:

    1. Analyze the role of digital communication and media technologies in a globalized context, with a specific focus on Singapore.
    2. Demonstrate a comprehensive understanding of industry trends and innovations within media and technology sectors.
    3. Develop practical insights into the application of communication strategies and tools in real-world scenarios.
    4. Critically evaluate the potential for industry-academia collaboration and identify opportunities for professional growth.
    5. Apply their knowledge and skills to international communication challenges, gaining a broader perspective on global media practices.

    Objectives

    By combining academic insights with industry exposure, the course seeks to:

    1. Familiarize students with cutting-edge research and practices in communication and new media through academic engagement at the National University of Singapore (NUS).
    2. Offer firsthand exposure to the operations, strategies, and innovations of leading media and technology companies in Singapore.
    3. Enhance students’ knowledge of global communication practices and the role of technology in shaping modern media ecosystems.

     

     

    Learning Outcomes

    Upon completing this course, students will be able to:

    1. Analyze the role of digital communication and media technologies in a globalized context, with a specific focus on Singapore.
    2. Demonstrate a comprehensive understanding of industry trends and innovations within media and technology sectors.
    3. Develop practical insights into the application of communication strategies and tools in real-world scenarios.
    4. Critically evaluate the potential for industry-academia collaboration and identify opportunities for professional growth.
    5. Apply their knowledge and skills to international communication challenges, gaining a broader perspective on global media practices.

     

    每周課程進度與作業要求 Course Schedule & Requirements

    教學週次Course Week 彈性補充教學週次Flexible Supplemental Instruction Week 彈性補充教學類別Flexible Supplemental Instruction Type

    SCHEDULE

    Date

    Program

    Description

    Hour

    6 Mar

    (Thu)

    Introduction

    Cover an introduction to the itinerary and group assignments.

    3 (TW)

    20 Mar

    (Thu)

    Proposal & group discussions

    The second class (February 2, Sunday) will involve group presentations on the content proposals for filming in Singapore.

    3 (TW)

    Singapore NUS & industry visit

     

    31 March (MON)

    Depart to Singapore

    Airport pickup

    Cultural Visit: Chinatown, Little India and Arab Street

    Merlion & Marina Bay (Esplanade, Gardens by the Bay)

    Experience Hari Raya Puasa (Malay) Public Holiday

    4

    1 April (TUE)

    Welcome + Seminar on ‘Media landscape and policy in Singapore’ by A/P Natalie Pang

    Visit to News Gallery at the National Library Board

    Morning NUS Seminar: the media landscape in Singapore, including how Singapore tackles emerging issues in media and tech via various policies.

    Afternoon tour: Guided tour of the News Gallery at National Library Board. The News Gallery provides insights on key milestones on Singapore’s news media via the NLB’s newspaper archives dating from 1820s.

    8

    2 April (WED)

    Seminar on ‘Creative economy in Asia’ by Dr Jinna Tay

    Lunch

    Industry visit to Mediacorp / SPH / other media company

    Morning NUS Seminar: Despite Singapore’s small size, Singapore has a “vibrant and flourishing creative economy which includes sectors such as the arts and culture, media, and design” (MCCY, 2024). In this seminar, participants will learn about Singapore’s content creation industry, the evolution of media industries, as well as ongoing challenges in Singapore. This seminar is then complemented by an industry visit to a media company in the afternoon.  

    Afternoon tour: Guided tour of the Mediacorp / SPH / other media company.

    8

    3 April (THU)

    Seminar on 'Cultural diplomacy and film in Asia' by Dr Soh Kai Ruo

    Lunch

    Film screening

    Morning NUS Seminar: Dr Soh will provide a seminar on the topic of cultural diplomacy – and discuss how festivals, art exhibitions, film and music play a role in shaping opinions on individuals, groups, issues and countries. Cultural diplomacy is generally viewed as the exchange of cultural ideas, and through such exchanges, individuals or organisations from different nations work together to cultivate a mutual understanding to build a positive image of their countries to the international public.

    Afternoon screening: After lunch, the group will be treated to a screening of a Singapore-made film followed by a post-film dialogue on the topic of cultural diplomacy and representation.

    8

    4 April (FRI)

    Seminar on “Internet and political participation and consumerism in Singapore” by A/P Natalie Pang, Ast/P Ivy Fong

    Lunch and reflections

    Closing remarks 

    Tour of campus & Tech Central at NUS Libraries

    Morning NUS Seminar: The day will begin with a seminar on social media and how it has shaped trends in political participation as well as political consumerism in Singapore / Asia. This work is based on more than a decade of research by A/P Natalie Pang, as well as Ast/P Ivy Fong’s ongoing research on political consumerism.

    Afternoon Seminar closure: After a short lunch, the group will be engaged in sharing their reflections as well as closing remarks from both departments.

    Afternoon tour: The afternoon will conclude with a guided tour of NUS campus as well as the award-winning tech central at NUS Libraries. During this tour, A/P Natalie Pang (who is also University Librarian) will provide insights on the collaborations and projects between the Communications and New Media Department and the library.

    8

    5 April

    (SAT)

    Project time

    National Museum

    Discuss topics & shooting directions

    Filming & Production

    8

    6 April (SUN)

    Project time

    Discuss topics & shooting directions

    Filming & Production

    8

    7 April (MON)

    Industry visit:
    Chinese Study Center, SUSS

    Infinite Studios

    Singapore Film Society

    Morning Industry Visit: the day will begin with an industry visit to the Chinese Study Center at SUSS and the Singapore Film Society from 10:00am to 12:00pm. At SUSS, Professor Foo Tee Tuan, Associate Professor and Director of the Centre for Chinese Studies, will deliver a talk titled Singapore Chinese Cinema: From Xinke (新客) to Mee Pok Man (面薄佬). Professor Foo is also the Director of the Singapore Chinese Film Festival, a key platform for showcasing Chinese cinema in Singapore. Following this, Mr. Kenneth Tan, Chairman of the Singapore Film Society, will present on Optimizing Public-Private Sector Collaboration Outcomes for Film and Media from Singapore. Mr. Tan leads Singapore’s longest-established cultural cinema organization, which promotes film appreciation and media literacy.

    Afternoon tour: In the afternoon, the group will tour Infinite Studios from 2:00pm to 3:30pm, where they will explore Singapore’s vibrant media production facilities and gain insights into its innovative film and media landscape.

    8

    8 April (TUE)

    Departure to Taipei

     

    0

    8-30 April

    Production, postproduction & discussions

    Post production & discussions with groups and the instructors

    By appointment

    15 May

    (Thu)

    Final presentation

    Group Project Presentation (group): Showing a video & social media posts

    Personal reflection due (<2000 words)

    3 (TW)

     

    授課方式Teaching Approach

    20%

    講述 Lecture

    20%

    討論 Discussion

    20%

    小組活動 Group activity

    0%

    數位學習 E-learning

    40%

    其他: Others: Immersive Cultural Experience and Fieldwork

    評量工具與策略、評分標準成效Evaluation Criteria

    EVALUATION CRITERIA

    The students will be assessed according to the course objectives stated in this syllabus through continual assessments (100%):

    1. Class Attendance & Participation (40%)
      • Full participation in two pre-departure classes is required.
      • Active participation during the Singapore study tour, including cultural experience events.
      • Immersive learning trip to Singapore (Must)
    2. Proposal (10%)
      • Group plan to represent the Singapore trip. A proposal presentation.
    3. Final project (40%)
      • New Media Content about GCIT visits Singapore (30%)
        • Each group create a video and social media posts related to the Singapore visit (Video <10 mins; 3 social media posts).
        • Topics/media contents subject to prior discussions and approval by the instructor.
        • The content should focus on the courses and visit programs offered by NUS, as well as industry visits, cultural experiences. It may explore the applications of new media in the cultural, creative industries, and technological innovation sectors.
    4. Reflection Report (10 %)
        • A individual reflection report (<1000 words).

    Key Dates:

    Feb 24報名截止 Application deadline

    Feb 20公布錄取名單 Announcement of Admission Results

    Mar 06第一次課程:說明+分組 First Gathering Session: Orientation and Group Formation

    Mar. 20 第二次課程:分組報告Second Gathering Session: Participants Must Finalize Groups and Present Proposals for Filming Content During the Visit

    31 March-8 April移地課程Singapore Immersive Learning Trip

     

    Students participating in this one-credit course are required to attend two classes before officially departing for Singapore:

    • The first class: Introduction (March 06) will cover an introduction to the itinerary and group assignments.
    • The second class: Proposal presentation (March 20) will involve group presentations on the content proposals for filming in Singapore.
    • The third class: Final presentation (May 15): A Final Project Presentation will be held, during which students will present their video and social media posts for the trip and submit final reports.

    指定/參考書目Textbook & References

    N/A

    已申請之圖書館指定參考書目 圖書館指定參考書查詢 |相關處理要點

    維護智慧財產權,務必使用正版書籍。 Respect Copyright.

    本課程可否使用生成式AI工具Course Policies on the Use of Generative AI Tools

    有條件開放使用:Students must indicate their use of GenAI in content creation or other purposes. Conditional Permitted to Use

    課程相關連結Course Related Links

    
                

    課程附件Course Attachments

    課程進行中,使用智慧型手機、平板等隨身設備 To Use Smart Devices During the Class

    Yes

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