Type of Credit: Elective
Credit(s)
Number of Students
This course explores the evolution of commerce, transitioning from traditional e-commerce to the emerging field of virtual commerce (V-commerce). Students will analyze how digital and virtual experiences are reshaping customer journeys, focusing on checkout processes and digital payment solutions. Through case studies from global platforms like Zara, Amazon, SHEIN, Gucci, and Grab, students will gain insights into successful strategies that improve user experience and optimize the path to purchase. The course features interactive discussions, real-world case studies, and group projects to deepen understanding of V-commerce concepts.
能力項目說明
The focus will be on how digital and virtual experiences are revolutionizing customer journeys, particularly during the checkout process and digital payment solutions. By the end of this course, students will be able to critically evaluate the impact of digital and virtual technologies on customer experiences and purchasing behavior. They will gain practical knowledge of V-commerce strategies and digital payment solutions and apply this understanding through case studies and group projects to propose solutions for enhancing e-commerce platforms.
| 教學週次Course Week | 彈性補充教學週次Flexible Supplemental Instruction Week | 彈性補充教學類別Flexible Supplemental Instruction Type |
|---|---|---|
|
Week |
Topic |
Content and Reading Assignment |
Teaching Activities and Homework |
|
3/07 |
Introduction to E-commerce and the Evolution to V-commerce
|
|
Case study:
|
|
3/14 |
The Digital Checkout Process- Key Elements for Success |
|
Case study:
Homework: Select a V-commerce platform and identify its strengths and weaknesses |
|
3/21 |
Enhancing the Customer Journey- Personalization and Engagement |
|
Case study:
Homework: Prepare a case analysis of a virtual shopping experience that personalizes the user journey and explore the effectiveness of that approach. |
|
3/28 |
Digital Payments and Wallets- The Backbone of Secure Transactions |
|
Case Studies: Amazon and its Payment Innovations & Grab's Wallet System.
Homework: Draft a report comparing the most popular payment methods used by different V-commerce platforms and their pros and cons. |
|
4/11 |
Future Trends in V-commerce and Their Impact on the Customer Journey |
|
Group Presentation
Group project presentations on potential V-commerce innovations.
Debate on whether V-commerce could replace traditional e-commerce.
|
⮚ Participation in discussions and activities (40%)
⮚ Case study analysis (30%)
⮚ Group Presentation: (30%)
1. Textbook:
"Virtual Reality and Augmented Reality: A Primer" by Bruce H. Thomas and Stephen H. Fairclough
2. Recommended Books:
"The Everything Store: Jeff Bezos and the Age of Amazon" by Brad Stone