教學大綱 Syllabus

科目名稱：流行音樂與大眾文化專題

Course Name: Popular Music and Mass Culture Studies
  • 學年學期：113-2 Spring Semester, 2025
  • 科目代碼：400858001 Course No.400858001

修別：選

Type of Credit: Elective

3.0

學分數

Credit(s)

20

預收人數

Number of Students

課程資料Course Details
  • 開課單位：傳播院學 Course Department:Communication/B/3
  • 授課老師：劉主映 Instructor: Liu Chu-Ying
  • 先修科目：無Prerequisite(N/A)
  • 上課時間：五234 Session: fri09-12

課程簡介Course Description

本課程結合學術理論與實務應用，聚焦於流行音樂在大眾文化中的多樣化角色，涵蓋音樂錄影帶（MV）分析、數位平台與社交媒體上的音樂互動、新媒體與傳統音樂推廣策略等領域。本課程不僅探討流行音樂的文化意涵，亦強調學生如何將課程知識實際應用於音樂產業、娛樂事業、或是廣泛的大眾傳播領域。透過產業案例（如韓流、拉丁音樂、百老匯音樂劇等）以及個人專案，學生將學會音樂行銷、品牌塑造、以及視覺化的內容創作技能，為進入相關行業打下實務基礎。

This course integrates academic theories with practical applications, focusing on the diverse roles of popular music within mass culture. Topics include the analysis of music videos (MVs), music interactions on digital platforms and social media, and music promotion strategies within new and traditional media. The course not only explores the cultural significance of popular music but also emphasizes how students can apply course knowledge in the music industry, entertainment business, or the broader field of mass communication. Through industry case studies, such as K-pop, Latin music and Broadway musicals, and hands-on projects, students will develop skills in music marketing, brand building, and visual content creation, laying a practical foundation for careers in related fields.

 

核心能力分析圖 Core Competence Analysis Chart

能力項目說明

    課程目標與學習成效Course Objectives & Learning Outcomes

    1. 熟悉流行音樂的基礎理論，理解其在大眾文化中的角色與影響。Become familiar with foundational theories of popular music and understand its role and impact within mass culture.
    2. 探討新媒體與傳統媒體中的音樂推廣模式，掌握流行音樂在數位平台與社交媒體中的應用。Explore music promotion models in new and traditional media, and understand the application of popular music on digital platforms and social media.
    3. 具備音樂錄影帶與音樂作品的形式分析技能，能夠辨識其中的敘事、符號、和社會議題。Develop analytical skills for music videos and musical works, enabling the recognition of narratives, symbolism, and social issues.
    4. 學習音樂產業中的商業模式和行銷策略，能夠應用於實際的音樂推廣與行銷計劃中。Learn about business models and marketing strategies within the music industry, with practical applications in music promotion and marketing plans.
    5. 能批判性地看待全球化背景下的流行音樂現象，分析本地市場中全球音樂的適應與演變。Critically examine global popular music phenomena in a globalized context and analyze how global music adapts and evolves in local markets.
    6. 發展個人專案創意，完成音樂視頻或行銷企劃，以展示流行音樂在商業與文化中的應用。Develop individual project ideas and complete a music video or marketing proposal to demonstrate the commercial and cultural applications of popular music.

    每周課程進度與作業要求 Course Schedule & Requirements

    教學週次Course Week 彈性補充教學週次Flexible Supplemental Instruction Week 彈性補充教學類別Flexible Supplemental Instruction Type

    週次

    課程主題

    課程內容與指定閱讀

    教學活動與作業

    1

    課程介紹與分組 / Course Introduction and Group Formation

     

    課程概覽與評估標準介紹。進行學生分組與報告主題分配。 Overview of course content and evaluation criteria. Student grouping and assignment of presentation topics.

     

    課程介紹與期望討論。

    Group discussion on course expectations and assignments.

     

    2

    文化工業 / Cultural Industry

     

    阿多諾與霍克海默的文化工業理論，音樂如何成為消費商品。

    Adorno and Horkheimer’s theory of cultural industry, and how music becomes a commodity.

     

    指定閱讀：

    Adorno & Horkheimer, Dialectic of Enlightenment.

    討論文化工業在當代的應用。

    Reading and discussion on cultural industry applications.

     

    3

    台灣流行音樂史 / History of Taiwanese Popular Music

     

    從1970年代至今的台灣流行音樂發展與社會文化變遷。

    Development of Taiwanese popular music from the 1970s to the present and its socio-cultural changes.

     

    指定閱讀：Ho, Tung-Hung, Popular Music in Taiwan.

    4

    音景：流行音樂與生活空間 / Soundscapes: Popular Music and Everyday Space

     

    流行音樂中的音景理論及其與日常生活的連結。

    Soundscape theory in popular music and its connection to everyday life.

     

    指定閱讀：

    Benjamin, The Work of Art in the Age of Mechanical Reproduction; Kracauer, The Cult of Distraction.

    觀察與分析聲景音樂作品 Observational analysis of soundscape music works.

     

    5

    音樂與新媒體 / Music and New Media

     

    廣播、電視、耳機的技術與音樂的互動方式。

    Interaction of music with technologies such as radio, television, and headphones.

     

    指定閱讀:

    McLuhan, M. (1964). Understanding Media: The Extensions of Man. MIT Press.
    (Chapters 1, 7, 10, and 31)

     

    6

    MV的形式與敘事結構 / Analysis of MV Forms and Narrative Structures

     

    分析MV的敘事結構與視覺語言，重點在於影像風格、編輯技巧與敘事方法。

    Analysis of MV narrative structures and visual language, focusing on visual style, editing techniques, and narrative methods.

     

    指定閱讀：

    Goodwin, Dancing in the Distraction Factory; Frith, Sound Effects. Goodwin, Dancing in the Distraction Factory.

    學生分組分析MV作品，撰寫視覺與敘事結構分析報告。

    Students conduct group analysis of MVs and submit reports on visual and narrative structures.

     

    7

    流行音樂，性別、符號、自我認同 / Popular Music, Gender, Symbols, and Identity

     

    探討流行音樂中的性別與自我認同，分析音樂符號與粉絲文化。

    Exploring gender and identity in popular music, analyzing musical symbols and fan culture.

     

    指定閱讀：

    Bourdieu, Distinction；Frith, Performing Rites.

    討論與案例分析報告。 Discussion and case analysis report.

     

    8

    個案分析1 / Case Study Analysis

     

    深入研究與分析流行音樂中的個案，如MV、演唱會、宣傳策略等。

    In-depth study and analysis of cases in popular music, such as MVs, concerts, and promotion strategies.

     

    學生小組進行案例分析報告，包含視覺與文化批評。

    Group case study presentations involving visual and cultural critiques.

     

    9

    個案分析2 / Case Study Analysis

     

    深入研究與分析流行音樂中的個案，如MV、演唱會、宣傳策略等。

    In-depth study and analysis of cases in popular music, such as MVs, concerts, and promotion strategies.

     

    學生小組進行案例分析報告，包含視覺與文化批評。

    Group case study presentations involving visual and cultural critiques.

     

    10

    期中報告準備 / Midterm Report Preparation

     

     

     

    11

    期中報告 / Midterm Report Presentation

     

    學生報告呈現與講評。

    Student presentations and peer evaluations.

     

    學生進行期中報告發表，老師與同儕給予回饋。

    Midterm presentations with instructor and peer feedback.

     

    12

    個案分析3 / Case Study Analysis

     

    深入研究與分析流行音樂中的個案，如MV、演唱會、宣傳策略等。

    n-depth study and analysis of cases in popular music, such as MVs, concerts, and promotion strategies.

     

    學生小組進行案例分析報告，包含視覺與文化批評。

    Group case study presentations involving visual and cultural critiques.

     

    13

    業界講師或參訪台北流行音樂中心 / Industry Speaker or Taipei Music Center Visit

     

    邀請業界講師分享音樂產業實務經驗或進行現場參訪。 Industry guest lecture or on-site visit to Taipei Music Center.

     

    撰寫反思報告與參訪筆記。 Reflection report and visit notes.

     

     

    14

    音樂與電影 / Music and Film

     

    探討音樂在電影中的角色與意義。

    Exploring the role and meaning of music in films.

     

    指定閱讀：

    Smith, Sounds of Commerce.

    撰寫音樂與電影互動分析報告 Analysis report on the interaction of music and film.

     

     

    15

    音樂行銷與Pitch / Music Marketing and Pitching

     

    探討音樂行銷策略與Pitch技巧。

    Exploring music marketing strategies and pitch techniques.

     

    指定閱讀：

    Negus, Producing Pop, Ch. 6. Pitch

    演示與反饋 Pitch presentation and feedback.

     

    16

    技術影響與流行音樂的未來趨勢 / Technological Impact and Future Trends in Popular Music

     

    AI、區塊鏈與虛擬演唱會等技術對音樂的影響。

    The impact of technologies such as AI, blockchain, and virtual concerts on music.

     

    指定閱讀：Kusek, The Future of Music.

    提交未來音樂產業報告。 Submit future music industry report.

     

    17

    期末報告準備 / Final Report Preparation

     

     

     

    18

    期末報告 / Final Report Presentation

     

    期末專案展示與反思。 Final project presentation and reflection.

     

    學生報告與課程反思。 Student presentations and course reflections.

     

    授課方式Teaching Approach

    25%

    講述 Lecture

    25%

    討論 Discussion

    30%

    小組活動 Group activity

    15%

    數位學習 E-learning

    5%

    其他： Others:

    評量工具與策略、評分標準成效Evaluation Criteria

    期中報告 Midterm Report：20% – 分析指定案例或社會議題
    Analyze assigned cases or social issues.

      小組活動 Group Activities：20% – 小組合作完成MV分析或行銷企劃，展示團隊協作與實作技能
    Complete MV analysis or marketing proposal in teams, showcasing teamwork and practical skills.

      課堂參與與討論 Participation and Discussion：20% – 課堂討論中的積極參與和貢獻
    Active participation and contributions in class discussions.

      期末專案 Final Project：30% – 包括MV製作或行銷企劃的完整呈現
    Comprehensive presentation of MV production or marketing proposal.

      數位學習與線上作業 Digital Learning and Online Assignments：10% – 完成本課指定的線上學習內容和作業
    Completion of designated online learning content and assignments.

    指定/參考書目Textbook & References

    • Adorno, T. W. The Culture Industry: Selected Essays on Mass Culture. Routledge.
    • Frith, S. Popular Music in Theory. Routledge.
    • Goodwin, A. Dancing in the Distraction Factory: Music Television and Popular Culture. University of Minnesota Press.
    • Negus, K. Producing Pop: Culture and Conflict in the Popular Music Industry. Edward Arnold.
    • Holt, D. How Brands Become Icons: The Principles of Cultural Branding. Harvard Business School Press.
    • Meikle, G. Social Media: Communication, Sharing and Visibility. Routledge.
    • Tagg, P. Music’s Meanings: A Modern Musicology for Non-Musos. The Mass Media Music Scholars' Press.
    • Mulligan, M. The Rise of Music Streaming: Technology, Industry, and Culture. Bloomsbury Academic.
    • Hill, A. Reality TV: Audiences and Popular Factual Television. Routledge.
    • Jenkins, H. Convergence Culture: Where Old and New Media Collide. NYU Press.
    • Wallis, R. Studying Music Industries. Routledge.
    • Smith, J. Sounds of Commerce: Marketing Popular Film Music. Columbia University Press.
    • Street, J. Music and Politics. Polity Press.
    • Auslander, P. Liveness: Performance in a Mediatized Culture. Routledge.
    • Connell, J. Global Popular Music. Routledge.
    • Duffett, M. Understanding Fandom: An Introduction to the Study of Media Fan Culture. Bloomsbury.
    • Kusek, D. The Future of Music: Manifesto for the Digital Music Revolution. Berklee Press.
    • McLuhan, M. Understanding Media: The Extensions of Man. McGraw-Hill.

    已申請之圖書館指定參考書目 圖書館指定參考書查詢 |相關處理要點

    維護智慧財產權，務必使用正版書籍。 Respect Copyright.

    本課程可否使用生成式AI工具Course Policies on the Use of Generative AI Tools

    有條件開放使用:1. 實作為主，AI輔助： o 本課程注重學生的實作與創意表達，如MV製作、音樂行銷企劃、表演、編劇等。AI工具可用於輔助排版、語言修訂、資料整理等非創意核心的工作。 2. 明確標註AI使用： o 所有涉及AI工具輔助完成的作業，須在報告最後附註所用工具與具體功能。 3. 學術誠信與創意原創： o 禁止以AI生成內容取代個人研究與創意產出。違反規定視為抄襲。 Conditional Permitted to Use

    課程相關連結Course Related Links

    Billboard - Top Music News & Trends
https://www.billboard.com/
每週更新的音樂排行榜，涵蓋不同類型和地區的音樂趨勢。
Weekly updated music charts covering various genres and regional trends.

Spotify for Artists
https://artists.spotify.com/
提供音樂人如何在Spotify平台上宣傳音樂的資源與指南。
Resources and guidelines for artists to promote music on Spotify.

YouTube Music Insights
https://www.youtube.com/music/
介紹全球音樂趨勢和影音內容的互動平台。
A platform showcasing global music trends and interactions with video content.

IFPI Global Music Report
https://www.ifpi.org/resources/international-report/
提供全球音樂市場和產業現狀的年度報告。
Annual report on the global music market and industry trends.

MRC Data/Nielsen Music Reports
https://www.mrcdata.com/
音樂數據分析報告，涵蓋流行音樂的消費行為與市場分析。
Music data analysis reports covering popular music consumption and market insights.

    課程附件Course Attachments

    課程進行中，使用智慧型手機、平板等隨身設備 To Use Smart Devices During the Class

    需經教師同意始得使用 Approval

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