Type of Credit: Elective
Credit(s)
Number of Students
This course aims to educate students to become independent researchers in conducting consumer behavior research. By reading papers published in top-tier journals, students are expected to learn various theories and how they are applied in consumer behavior research. The basic theories are mainly derived from consumer psychology, sociology, and economics. Additionally, this course aims to teach students how to design experiments. After completing the course, students are expected to understand the basic principles of experimental design clearly, and should be able to design and conduct experiments by themselves.
能力項目說明
Upon completion of this course, students can expect to:
① develop own research questions/hypotheses;
② design an appropriate research (e.g., experiment or survey);
③ collect data;
④ analyze results to test hypotheses;
⑤ interpret and draw implications based on their findings;
⑥ present their research in English.
| 教學週次Course Week | 彈性補充教學週次Flexible Supplemental Instruction Week | 彈性補充教學類別Flexible Supplemental Instruction Type |
|---|---|---|
Please refer to the attached file.
30%: Class participation and weekly assignment
30%: Exam (weekly quiz)
40%: Final report & presentation (Research proposal)
WEEKLY ASSIGNMENT
Starting from Week 5, please submit at least one research question from each paper. Please send them at least one day before class (by Tuesday at 14:00). You must indicate your name and student ID.
FINAL PRESENTATION & REPORT
Please submit your one-page research proposal on Week 8. (Late submission will be penalized.)
A revised and updated proposal is required to be submitted on Week 17.
Also, all students are expected to give a presentation on Week 18.
Specific guidelines will be announced later.
PRE-CLASS ASSIGNMENT (during this Winter vacation)
Please choose one or two of the following books to read, and find out one or two research ideas. Submit a one-page research topic idea at the first class at the beginning of the semester.
Assigned papers each week
Campbell, Donald T. and Julian C. Stanley (1963). Experimental and Quasi-Experimental Designs for Research. Boston: Houghton Mifflin Co.