教學大綱 Syllabus

科目名稱：商用進階英文寫作

Course Name: Advanced Business Writing
  • 學年學期：113-2 Spring Semester, 2025
  • 科目代碼：300745021 Course No.300745021

修別：選

Type of Credit: Elective

3.0

學分數

Credit(s)

30

預收人數

Number of Students

課程資料Course Details
  • 開課單位：商院選修 Course Department:Commerce/B/0
  • 授課老師：楊健威 Instructor: YANG CHIEN-WEI
  • 先修科目：[ 商用寫作與口語訓練（二）(單學期)(修習且及格) 或 寫作與口語訓練（二）(單學期)(修習且及格)] 及 [ 商用寫作與口語訓練（一）(單學期)(修習且及格) 或 寫作與口語訓練（一）(單學期)(修習且及格)]Prerequisite([ or] AND [ or])
  • 上課時間：三234 Session: wed09-12

課程簡介Course Description

 Course Description:

In the course's first module, we will explore public speaking skills. You will learn to enhance your oral delivery further, improve your language style, and effectively organize content to deliver a Ted-talk-style speech on a topic you specialize in. We will also discuss how to apply storytelling and rhetorical skills. As you enroll in this course, you are also automatically enrolled in the Visual Business Professional (VBP), a micro-course offered by the University of South California (USC). We will devote some of our classes to guide you in your preparation for the VBP project and offer feedback on your progress. In the second module, students learn to write essential business letters to make and respond to inquiries, complaints, orders, delivery check, and payment collections. You will learn how to use the correct format and proper expressions in business communication. Since process analysis is frequently used in the workplace, we will discuss how to describe causal relations and build a sequential analysis to probe a process analysis case. Following that, we will introduce how to conduct research and complete a business report (BR) or a business plan (BP). You will be taught to use APA styles and follow the structure of a business report. You will also learn how to locate suitable, document, and analyze sources while building sound arguments. Moreover, you will learn the structure and the distinct language of a business plan. In the final project, you will work as a pair/group in presenting a BR/BP aiming to report on a market/industry, call for new policy or changed practice, attract investment, or promote a business concept.

核心能力分析圖 Core Competence Analysis Chart

能力項目說明

    課程目標與學習成效Course Objectives & Learning Outcomes

     Course Objectives:

    The course is the continuation of Advanced Commercial Oral Training, in which we already covered job search writing. So one-third of this course focuses on oral communication, and the rest on written communication. In this course, students will learn to:

    1. Deliver a concise and well-supported speech to inform and inspire
    2. Master essential writing skills for business purposes
    3. Cooperate and collaborate internationally to complete a business communication project
    4. Acquire research and analytical writing skills

    每周課程進度與作業要求 Course Schedule & Requirements

    教學週次Course Week 彈性補充教學週次Flexible Supplemental Instruction Week 彈性補充教學類別Flexible Supplemental Instruction Type

    Course Schedule: (Tentative version)

    *For this semester, we adopt the 17+1-week system

    Abbreviations used:

    PV: Preview | Md: Moodle

    *The VBP part can undergo further changes once its schedule is finalized by the USC.

     

    Session

    Topic/Chapter

    Assignment/Project

    Time

    Investment Including class hours

    (in hours)

    Module 1&2 Public Speaking and

    VBP Project

    1
    1. Course Introduction
    2. Team Warmer: Writing Sensitivity Check

    Storytelling prep.

    Find the speech topic

    4

    2
    1. Speech Skills (1)
    2. Ted-talk Samples
    3. VBP Discussion
    4. Writing Skills: Structuring Business Writing
    1. Ted-talk sample analysis
    2. Writing Task 1: Process Analysis

    4.5

    3
    1. Speech Skills (2)
    2. Outlining for speech
    3. Writing Skills: Peer- Review

    a. Speech outline prep.

    5

    4
    1. Speech Skills (3)
    2. Drafting a speech

     
    1. 50% of the Speech draft turn-in on Md.

     

      4 or more

    5

    a. VBP Project Mentoring

    b. My Ted-talk Speech Prep.

     

    a. VBP Project

    1. 100% of the Speech draft turn-in on Md.

     

      5 or more

    6

    a. VBP final report consultation

    a. VBP final report turn-in

    3.5

    7

    My Ted-talk

    Peer-feedback in class

    3

    Module 3    Process Analysis & Business Letters

    8
    1. Business Letter

    Format: a Review

    1. Inquiries and responses

    Letter Practice I & turn-in on Md.

    4

    9
    1. Business letter language I
    2. Placing orders and confirmation
    3. Compliant letter and

    responses

    Letter Practice II & Turn-in on Md.

    4.5

    10

    a. Process Analysis & Essay Structure Review

    b. Describing causes and effects

    Pair Case writing: 2009 financial crisis

    4.5

    11
    1. Business letter language II
    2. Peer-review

    c. Collection and responses

    d. Press Release and Crisis Management

    a. Letter Practice III & Turn-in on Md.

    b. Process analysis draft turn-in on Md.

    4.5

    Module 4: Business Report (BR)/Business Proposal (BP)

    12
    1. An Overview
    2. APA style guide

    C. Topic choice and research question

    Market/industry research

    4.5

    13

    a. Working thesis

    B. Annotated Bibliography

    b. Literature review

    d. Describing visual support

    a. Source documentation Practice

    b. The annotated bibliography

    5 or more

    14
    1. Forming Argument & Outlining
    2. Elements of a BR
    3. Summarizing and Paraphrasing I

    a. Introductory

    Paragraph & outline with citations

    4.5

    15
    1. Developing an argument
    2. Summarizing and Paraphrasing II
    3. Functional Language

     
    1. 50% of the BR/BP
    2. Design the poster

    5 or more

    16

    a. Conclusion and suggestions

    b. Writing Consultation

     

     
    1. 80% of the BR/BP
    2. The BR/BP Poster

     

    5 or more

    17

    BR/BP Poster

    Presentation

    a. In-class Peer-review

    b. 100% of the BR/BP

    3

    18

    Self-directed Learning

    *Feel free to consult the instructor for recommended text

     

    *Self-paced Learning

    Pending

    授課方式Teaching Approach

    35%

    講述 Lecture

    20%

    討論 Discussion

    20%

    小組活動 Group activity

    5%

    數位學習 E-learning

    20%

    其他： Others: Simulation practice

    評量工具與策略、評分標準成效Evaluation Criteria

    Requirements:

    1. All the classes are closely interwoven, so students are expected to attend every class. Regular attendance is strictly required. Absence from 3 weekly sessions will result in failure to pass. *Anyone who is leaving Taiwan early due to exchange schedule please do inform the instructor at the beginning of the semester and discuss possible makeup plans.
    2. Those who need to ask for leaves for important reasons should notify the instructor in advance through e-mail only. DO NOT ask your peers to pass on the request for you or just use the facebook messenger to notify the instructor.
    3. Punctuality is essential; lateness will seriously affect attendance records.
    4. We will use Moodle and Google Document during the semester, so please get familiar with these two tools. We will post announcements, provide class materials, and collect assignments on Moodle. Please visit it on a weekly basis.
    5. Delayed or missed assignments are NOT accepted. Make-up assignments are downgraded by 30 percent.
    6. Writing assignments usually need to be revised and resubmitted as required by the instructor. The original copy MUST be attached to the revised version, so always keep the original copy of the writing assignment.
    7. Students are expected to preview the assigned chapters or relevant materials.
    8. Unless required by the instructor, use of cell phone, laptop, or other electronic devices is not allowed in class.
    9. Students are encouraged to form pairs or teams to make oral presentations on the assigned reading or handouts. The presenters will summarize the section and lead relevant activities within a time frame of 30 minutes. Registrations are open on the 7th week. Voluntary presenters can expect extra points of between two and four added to the final grade points.
    1. Voluntary class leaders (C. L.) will be recruited during the first two weeks. Each class will have 1 or 2 C.L.s. Volunteers of related experience are preferred. Voluntary C.L.s will be rewarded extra points of two added to the final grade points.
    2. The first class meeting is important. Those who fail to attend the first class meeting for no significant reasons will be considered willing to withdraw.
    3. Writing tools: During modules 2 and 3 and the weeks specified by the instructor, each student should bring a portable device supporting writing and sharing writing online, such as a laptop, a pad, or a tablet.

    *Reminder: Academic honesty is expected of every student. Each writing assignment should be an original effort, and the use of any source should be clearly acknowledged. The use of AI will be strictly supervised. More details will be announced in the first class.

    Section & Grade Percentage

    Content

    Sub-section

    Class Participation 25%

    Textbook preview, discussion, in-class writing practices, quizzes, and chapter presentations

     

    1. Zuvio activities (8%)

    2. Group practice (9%)

    3. Discussion and activities (8%)

    4. *Chapter oral presentation by pairs (2-5% bonus grade)

    Writing Performance

    30%

    Individual and Group Assignments

    1. First Draft submission (15%)*

    2. Work revision and proofreading (10%)

    3. Peer-editing on Moodle (5%)

    *Research Paper / Business Proposal

    45%

    Business-oriented team- based writing

    Phase 1: Brainstorming and proposal (5%)

    Phase 2: First Draft submission (15%)

    Phase 3: Revising and Proofreading the first draft (15%)

    Phase 4: Final Draft submission and team presentation (10%)

    指定/參考書目Textbook & References

    The course materials will be prepared by the instructor and distributed in class.

    已申請之圖書館指定參考書目 圖書館指定參考書查詢 |相關處理要點

    維護智慧財產權，務必使用正版書籍。 Respect Copyright.

    本課程可否使用生成式AI工具Course Policies on the Use of Generative AI Tools

    有條件開放使用:Our AI-guided writing policy will be announced in class in the first week. Conditional Permitted to Use

    課程相關連結Course Related Links

    
            
    
        
    
        
    
        
    
            
    
                
                
    
                
    課程附件Course Attachments
    
            
    
            
    
                
                
      
                
    
            
    
        
    
    
    
    
    
        
    
            
            
               
                
                
    
                    課程進行中，使用智慧型手機、平板等隨身設備
                    To Use Smart Devices During the Class
                
    
                
    
                        
                            需經教師同意始得使用
                        
                        Approval
                
    
            
    
        
    
    
    
    
    
    
        
        
    
            
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