政大教學大綱

課程簡介Course Description

IMPORTANT NOTE: All materials herein are subject to editing pending directorial approval of syllabus in August. Please check back then for a final version.

This course is designed to give students an introduction to cross-cultural research and the theories that govern global communication practices. They will have the opportunity to explore their own cultural backgrounds and how that impacts the way they work and communicate with others internationally; they will have the same opportunity to put themselves in others’ shoes to see the world from new perspectives, enabling them to develop sensitive business and marketing strategies, or develop sensitive journalistic stories that will reach their target audience more effectively. The final project will also give them the chance to practice their media skills on a topic related to culture and understanding cultural perspectives on varying issues.

核心能力分析圖 Core Competence Analysis Chart

能力項目說明

課程目標與學習成效Course Objectives & Learning Outcomes

Students should be able to discuss basic theories of cross-cultural psychology and apply them to global communication settings.
Students should be able to take the perspective of people from other cultural backgrounds in order to better communicate with internationals.
Students should be able to communicate respectfully and effectively in writing and in new media contexts to a variety of audiences from different cultural contexts.

每周課程進度與作業要求 Course Schedule & Requirements

教學週次Course Week	彈性補充教學週次Flexible Supplemental Instruction Week	彈性補充教學類別Flexible Supplemental Instruction Type
16+2週16+2 weeks	第 16 週 Week 16	自主總整學習Capstone self-learning
16+2週16+2 weeks	第 17 週 Week 17	自主總整學習Capstone self-learning

Course Schedule & Requirements
Week #	Date	Topic	Course Content	Required Readings*	Notes
1	12/09	Introduction	Review the syllabus Presentation of individual assignment rubric Q&A with course instructor	1 (Chp.1), 2 (Chp.1)
2	19/09	Modeling Cultures	Hofstede’s Cultural Dimensions Self-Construal Cultural Logics Presentation of final project rubric	9, 10, 11
3	26/09	Cultures in Interaction	In-group and out-group dynamics Tight and loose cultures High and low context cultures	3, 7, 15
4	03/10	Culture and Identity	Bronfenbrenner’s Ecological model Moral Foundations Theory Discussing the meshing of all theories covered so far	5, 8, 14
5	10/10	National Day – NO CLASS
6	17/10	Global Communication and Global Conflict	Media during times of crises Political issues with global communication	2 (Chp.6 & 10)
7	24/10	Propaganda vs. Journalism	Defining propaganda and journalism Covering famous cases of media propaganda Discussing the impact of politics on media	2 (Chp.9), 16
8	31/10	Globalization	Discussing what globalization is as a phenomenon Connecting globalization back to existing concepts of culture and media	1 (Chp.3 & 11)	Individual assignment due by email by 11:59pm.
9	07/11	“Woke” and Cancel Culture – Online Communication in Global New Media	What is “intersectionality”? Research on cancel culture and “wokeness” Discussion of applications and risks to media	1 (Chp.5), 4
10	14/11	The Branding and Exporting of Cultural Products	What is “soft power”? Successful cultural export case studies: Anime/otaku in Japan Hallyu Wave in Korea Discussion of applications to Taiwan	1 (Chp.12), 6, 12	Make sure you have your project topic and group approved by Dr. Cook by the end of this class.
11	21/11	Issues of Racism and Prejudice in Media	Examples of prejudice and racism in traditional media Avoiding stereotypes in content creation Designing uplifting content for minority groups	1 (Chp.10 & 13)
12	28/11	Guest Lecture : Dr. Shane Matthews International Workplace Communication	Dr. Matthews will be talking about the internationalization of workplaces, how business communication happens in international businesses, and how digital technologies impact these things.	1 (Chp.9), 13
13	05/12	Translation and Multi-lingual Media	Issues of translation in media Coordinating cross-cultural fandoms Importance of multi-lingual media in global societies	1 (Chp.6), 2 (Chp.11)
14	12/12	Guest Lecture: Dr. Elena Block	Dr. Block will be sharing her experiences in international politics and media with the class, emphasizing her time in Venezuela’s political and media scene.	N/A
15	19/12	Final project presentations	Groups will have the opportunity to present their final projects to the class and receive feedback.	N/A	Make sure to bring multiple copies of your project – USB, email, and cloud, if not physical!
16	26/12	Flexible Learning Weeks
17	02/01	Flexible Learning Weeks
18	09/01	Final exam	The exam will cover all course materials from 12/09 to 12/12.	N/A

授課方式Teaching Approach

60%

講述 Lecture

20%

討論 Discussion

20%

小組活動 Group activity

數位學習 E-learning

其他： Others:

評量工具與策略、評分標準成效Evaluation Criteria

Individual assignment 30%
- Students will be completing an individual 1-5 page assignment assessing their own cultural backgrounds and biases and how these could influence their career paths in journalism or business.
- A specific rubric will be presented in class, but generally, the following will be evaluated:
  - Respecting page limits [10%]
  - Self-assessment based the following theories covered in class: [40%]
    - Hofstede’s cultural dimensions [10%]
    - Cultural logics [10%]
    - Self-construal [10%]
    - Bronfenbrenner’s Ecological Theory [10%]
  - Inclusion of scores on validated measures [5%]
  - Discussion of biases based on existing theories and introspection [25%]
  - Discussion of how biases may affect choices in specified career path [20%]
- Late assignments will be docked 5% per 24-hour period that they are late, to a maximum of 20% of the total project grade lost. Projects more than a week late will not be graded and will receive a 0.
Final project 35%
- The final project will consist of a creative piece of journalism on a topic relevant to the international community at NCCU. Both the format and the topic discussed must be pre-approved by Dr. Cook by the end of class on November 14, 2024.
  - Examples of formats:
    - Podcast
    - YouTube-style video
    - Recorded livestream
    - Traditional pre-recorded broadcast
  - Examples of possible topics:
    - The shifting political alliances of Taiwan
    - Living in a Face Culture as a Dignity or Honour Culture Member
    - The Impact of Colonialism Around the World
- Students will be given the option of completing this project either as a solo piece, in pairs, or in groups of 3 students.
  - Length of project for solo piece: 10 minutes
  - Length of project for pair of students: 15 minutes
  - Length of project for 3-person group: 20 minutes
- The full rubric will be presented and discussed fully in our third class. However, this is the basic breakdown of grading:
  - Demonstrated a clear understanding of the topic, and able to communicate it effectively to a non-academic audience [40%]
  - Included at least two interviews [10%]
  - Clear and understandable English – as it is spoken English, and targeted at a non-academic audience, written grammar and word choice will not be graded, but it must be easily understood by the instructor [15%]
  - Included information about … [30%]
    - Why the chosen topic is important for new media professionals to understand [10%]
    - What current research has to say about the chosen topic [10%]
    - Further resources an average person could use to find out more about the chosen topic [10%]
  - Creativity/Originality [5%]
- Late projects will be docked 5% per 24-hour period that they are late, to a maximum of 20% of the total project grade lost. Projects more than a week late will not be graded and will receive a 0.
Final exam 35%
- Short- and long-answer questions
- Subject matter will include everything covered in class.
- Content from in-class discussions WILL be included.

指定/參考書目Textbook & References

Sorrells, K., & Sekimoto, S. (2015). Globalizing Intercultural Communication. SAGE Publications, Inc.
Hamelink, C. J. (2014). Global Communication. SAGE Publications, Inc.
Cook, C. L., Schaafsma, J., Antheunis, M. L., Shahid, S., Lin, J.- H. T., & Nijtmans, H. W. (2021). Trolls without borders: A cross-cultural examination of victim reactions to verbal and silent aggression online. Frontiers in Psychology, 12, 549955. https://doi.org/10.3389/fpsyg.2021.549955
Cook, C. L., Patel, A., Guisihan, M., & Wohn, D. Y. (2021). Whose agenda is it anyway: An exploration of cancel culture and political affiliation in the United States. SN Social Sciences, 1, 237. https://doi.org/10.1007/s43545-021-00241-3
Evans, O. G. (2023). Bronfenbrenner’s ecological systems theory. Simply Psychology. Retrieved from https://www.simplypsychology.org/bronfenbrenner.html
Ganghariya, G., & Kanozia, R. (2020). Proliferation of Hallyu wave and Korean popular culture across the world: A systematic literature review from 2000-2019. Journal of Content, Community & Communication, 11, 177-207. https://doi.org/10.31620/JCCC.06.20/14
Gelfand, M. J., Raver, J. L., Nishii, L., Leslie, L. M., Lun, J., Lim, B. C., … & Yamaguchi, S. (2011). Differences between tight and loose cultures: A 33-nation study. Science, 332, 1100-1104. https://doi.org/10.1126/science.1197754
Graham, J., Haidt, J., Koleva, S., Motyl, M., Iyer, R., Wojcik, S. P., & Ditto, P. H. (2013). Moral foundations theory: The pragmatic validity of moral pluralism. In Advances in Experimental Social Psychology, Vol. 47 (pp. 55-130).
Hofstede, G. (2011). Dimensionalizing cultures: The Hofstede model in context. Online Readings in Psychology and Culture, 2(1). https://doi.org/10.9707/2307-0919.1014
Leung, A. K.- Y., & Cohen, D. (2011). Within- and between-culture variation: Individual differences and cultural logics of honor, face, and dignity cultures. Journal of Personality and Social Psychology, 100(3), 507-526. http://doi.org/10.1037/a0022151
Markus, H. R., & Kitayama, S. (1991). Culture and the self: Implications for cognition, emotion, and motivation. Psychological Review, 98(2), 224-253. https://doi.org/10.1037/0033-295X.98.2.224
Norris, M. J. (2010). Exploring Japanese popular culture as a soft power resource. Inquiries: Social Sciences, Arts, & Humanities, 2(5). Retrieved from http://www.inquiriesjournal.com/articles/253/exploring-japanese-popular-culture-as-a-soft-power-resource
Peng, A. C., & Tjosvold, D. (2011). Social face concerns and conflict avoidance of Chinese employees with their Western or Chinese managers. Human Relations, 64(8), 1031-1050. https://doi.org/10.1177/0018726711400927
Postmes, T., Spears, R., & Lea, M. (1998). Breaching or building social boundaries? SIDE-effects of computer-mediated communication. Communication Research, 25(6), 689-715. https://doi.org/10.1177/009365098025006006
Würtz, E. (2006). Intercultural communication on web sites: A cross-cultural analysis of web sites from high-context cultures and low-context cultures. Journal of Computer-Mediated Communication, 11, 274-299. https://doi.org/10.1111/j.1083-6101.2006.00013.x
Rawat, R. K. (2017). Propaganda and journalism. Amity Journal of Media & Communications Studies, 7(2), 77. Retrieved from https://openurl.ebsco.com/EPDB%3Agcd%3A10%3A22001002/detailv2?sid=ebsco%3Aplink%3Ascholar&id=ebsco%3Agcd%3A141621909&crl=c

教學大綱 Syllabus

科目名稱：全球傳播與文化

Course Name: Global Communication and Culture

修別：選

學分數

預收人數

課程簡介Course Description

核心能力分析圖 Core Competence Analysis Chart

課程目標與學習成效Course Objectives & Learning Outcomes

每周課程進度與作業要求 Course Schedule & Requirements

授課方式Teaching Approach

講述 Lecture

討論 Discussion

小組活動 Group activity

數位學習 E-learning

其他： Others:

評量工具與策略、評分標準成效Evaluation Criteria

指定/參考書目Textbook & References

已申請之圖書館指定參考書目圖書館指定參考書查詢 |相關處理要點

課程相關連結Course Related Links

課程附件Course Attachments

課程進行中，使用智慧型手機、平板等隨身設備 To Use Smart Devices During the Class

教學大綱 Syllabus

科目名稱：全球傳播與文化

Course Name: Global Communication and Culture

修別：選

學分數

預收人數

課程簡介Course Description

核心能力分析圖 Core Competence Analysis Chart

課程目標與學習成效Course Objectives & Learning Outcomes

每周課程進度與作業要求 Course Schedule & Requirements

授課方式Teaching Approach

講述 Lecture

討論 Discussion

小組活動 Group activity

數位學習 E-learning

其他： Others:

評量工具與策略、評分標準成效Evaluation Criteria

指定/參考書目Textbook & References

已申請之圖書館指定參考書目 圖書館指定參考書查詢 |相關處理要點

課程相關連結Course Related Links

課程附件Course Attachments

課程進行中，使用智慧型手機、平板等隨身設備 To Use Smart Devices During the Class

已申請之圖書館指定參考書目圖書館指定參考書查詢 |相關處理要點