Type of Credit: Required
Credit(s)
Number of Students
Strategic management deals with the positioning, organization, and management issues facing firms in their pursuit of long-term superior economic performance. In this course, we take the perspective of top executives, who are responsible for formulating and executing strategy. With an emphasis on case discussions, this course introduces various analytical tools and conceptual frameworks that can assist in strategy formulation and execution.
能力項目說明
| 教學週次Course Week | 彈性補充教學週次Flexible Supplemental Instruction Week | 彈性補充教學類別Flexible Supplemental Instruction Type |
|---|---|---|
|
Session/Date |
Required Reading |
Suggested Readings |
Preparation/Review Time |
|
1. (Sep. 4) |
|
Chapter 1 |
3/3 |
|
2. (Sep. 11) |
Case 1: Danone |
Chapter 2 |
3/3 |
|
3. (Sep. 18) |
|
Chapter 11 |
3/3 |
|
4. (Sep. 25) |
Case 2: ECCO |
Chapter 3 |
3/3 |
|
5. (Oct. 2) |
Case 3: a2 Milk |
Chapter 4 |
3/3 |
|
6. (Oct. 9) |
|
Chapters 5&6 |
3/3 |
|
7. (Oct. 16) |
Mid-term |
|
3/3 |
|
8. (Oct. 23) |
Project A (Industry analyses) |
|
3/3 |
|
9. (Oct. 30) |
Case 4: Colgate |
Chapter 8 |
3/3 |
|
10. (Nov. 6) |
|
Chapter 7 |
3/3 |
|
11. (Nov. 13) |
Case 5: Lululemon |
|
3/3 |
|
12. (Nov. 20) |
|
Chapter 9 |
3/3 |
|
13. (Nov. 27) |
Case 6: Activision Blizzard |
Chapter 10 |
3/3 |
|
14. (Dec. 4) |
Final |
|
3/3 |
|
15. (Dec. 11) |
Project B (Company analyses) |
|
3/3 |
Class participation: 20%
Group case report (6 cases): 30%
Group projects: 30%
Exams: 20%