教學大綱 Syllabus

課程簡介Course Description

Managerial economics is the application of microeconomic theory and analysis to inform decision-making for business managers.  Embodying economics along with business statistics and elementary calculus, managerial economics provides managers with the necessary tools to analyze market information and decide on the optimal production level for profit maximization. 

The purpose of this course, Managerial Economics, is to train students to become tomorrow’s effective managers by comprehensively demonstrating how microeconomic theory and analysis are applied to various aspects of running a business.  Topics of this course are grouped into four sections:

• Section one provides the concept of the economics of effective management, steps to decision-making, and using marginal analysis for business decisions.
• Section two deals with the behavior of consumers with the concepts of utility analysis, indifference curve, budget constraints, and consumer equilibrium.
• Section three is the core of this course that analyzes the various resource-allocation processes to find the optimal production level that maximizes profits.  Major topics include: the production functions that measure the productivity, substitutability, and optimal use of inputs; the cost functions that compute the various costs of production and economies of scale; the market structure (perfect competition, monopoly, monopolistic competition, and oligopoly) and relevant pricing strategies.
• Section four presents analyses of the value of information and the role of government in the marketplace.  In a microeconomic setting, the government is involved in the marketplace to address issues arising from market failures.  These issues include market power, externalities, public goods, and incomplete information.  The government may also be motivated by protectionism to interfere international trade with policies such as quotas and tariffs.