Type of Credit: Elective
Credit(s)
Number of Students
本課程教授傳播領域所使用的社會科學研究方法。透過本課程，學生將學習如何閱讀和批判性分析研究報告、提出和檢驗與傳播相關的假設、設計研究和進行研究報告以及對資料集進行統計分析。本課程較為著重量化研究方法，學生需要在本學期內以小組方式完成一個傳播研究論文。
能力項目說明
(1)思考與理解傳播學作為一門社會科學的理論與研究方法之間的關係；
(2)培養進行傳播研究所需的能力；
(3) 培養以口頭和書面形式向非專業受眾清晰傳達傳播研究成果的能力；
(4) 成為聰明的學術圈的消費者，能夠閱讀、理解、解釋和批判性地評估學術期刊中的研究。
| 教學週次Course Week | 彈性補充教學週次Flexible Supplemental Instruction Week | 彈性補充教學類別Flexible Supplemental Instruction Type |
|---|---|---|
Calendar
|
Week |
Date |
Topic |
Readings |
Activities |
|
1 |
09/10 |
Course and syllabus overview
|
第1章導論 |
Introduction to the course syllabus
Students to divide into groups |
|
2 |
09/17 |
Moon Festival |
|
|
|
3 |
09/24 |
Why and how to do research
Literature review
|
第2章 研究目的流程與方法
|
Good timing to know your teammate better
Lecture & discussion Turn in group name list |
|
4 |
10/01 |
Writing research proposals
|
第3章 文獻蒐集與管理
|
Lecture & discussion Exercise 1 due |
|
5 |
10/08 |
Conceptualization and operationalization in quantitative research |
第4章 研究計劃書與論文格式
|
Lecture & discussion
|
|
6 |
10/15 |
Conceptualization and operationalization in quantitative research |
第5章 量化研究問題與概念化操作 |
Lecture & discussion Exercise 2 due |
|
7 |
10/22 |
Sampling |
第6章 抽樣 |
Lecture & discussion
|
|
8 |
10/29 |
Survey
|
第7章 調查法 |
Lecture & discussion Exercise 3 due |
|
9 |
11/05 |
Experimental Research
|
第8章 實驗法 |
Lecture & discussion
|
|
10 |
11/12 |
Framing analysis & Content analysis |
第9、16章 框架分析與內容分析 |
Lecture & discussion Exercise 4 due |
|
11 |
11/19 |
EXAM
|
|
|
|
12 |
11/26 |
Observations and In-depth interview |
第11, 12章 觀察法& 訪談法 |
|
|
13 |
12/03 |
Quantitative analysis |
第10 章 量化分析 |
Present research ideas with three ppt slides |
|
14 |
12/10 |
Social Media and Data Analysis |
第17章 網路資料的獲取及分析 Python, NLP, and ML
|
Guest Speaker |
|
15 |
12/17 |
Social Media and Data Analysis |
第17章 網路資料的獲取及分析 Python, NLP, and ML
|
Guest Speaker |
|
16 |
12/24 |
Term paper presentation |
|
|
|
17 |
12/31 |
Term project discussions |
||
|
18 |
01/07 |
Term paper submission by 10am |
||
※Notes: You should look at the present syllabus as a first draft. In order to ensure the class meets all of our needs, it should be expected that we will need to make changes to as we going along. That is, we may change the syllabus by mutual agreement.
Your Grade
|
Midterm exam 申論題 三小時 |
30% |
|
Exercises 四個作業 |
30% |
|
Research paper 2-3人一組 |
40% |
Course Text and Readings
Required:
蘇蘅 (2019)。《傳播研究方法新論》。台北：雙葉。
American Psychological Association. (2010). Publication manual of the American Psychological Association.
(APA Publication Manual, 6th ed. You may use the following link: http://www.apastyle.org/)
Recommended:
Wimmer, R. D., & Dominick, J. R. (2011). Mass media research: An introduction, 9th ed. Belmont, CA: Thompson Wadsworth.
林佳瑩、徐富珍譯 (2004)。《研究方法：基礎理論與技巧》，台北：雙葉。(原書Babbie, Earl. The Basics of Social Research, 2nd ed. )
潘中道等譯 (2016)。《怎麼作研究：社會科學研究方法》，第一版。台北：學富。 (原書Thomas, G. How to Do Your Research Project: A Guide for Students in Education and Applied Social Sciences)
畢恆達 (2010)。《教授為什麼沒告訴我》，台北，小畢空間出版社。
Suggested:
Salkind, N. J. (2004). Statistics for people who think they hate statistics. 2nd ed. Thousand Oaks, CA: Sage. (For SPSS sessions)
謝旭洲。(2008)。社會統計與資料分析。台北：威仕曼。