教學大綱 Syllabus

科目名稱:研究方法

Course Name: Research Methods

修別:必

Type of Credit: Required

3.0

學分數

Credit(s)

35

預收人數

Number of Students

課程資料Course Details

課程簡介Course Description

IMPORTANT NOTE: All materials herein are subject to editing pending directorial approval of syllabus in August. Please check back then for a final version.

This is a mandatory course for IMICS students and an optional course for GCIT students. The goal of the course is to both introduce students to research methodologies within the broad field of Communication Science and give them hands-on experience analyzing data obtained from these varied study types. Students will learn about qualitative (i.e., interviews, focus groups, content analyses) and quantitative (e.g., surveys, experiments) research methodologies, their strengths and weaknesses, and how to consider both methodology and theory when engaging in study design.

核心能力分析圖 Core Competence Analysis Chart

能力項目說明


    課程目標與學習成效Course Objectives & Learning Outcomes

    1. Students will be able to design and execute a qualitative research design.
    2. Students will be able to design and execute a quantitative research design.
    3. Students will be able to present study design ideas effectively to grant-givers and reviewers.

    每周課程進度與作業要求 Course Schedule & Requirements

    教學週次Course Week 彈性補充教學週次Flexible Supplemental Instruction Week 彈性補充教學類別Flexible Supplemental Instruction Type

     

    週次

    課程主題

    課程內容與指定閱讀

    教學活動與作業

    1

    Introduction

    • Introduction to professor
    • Review syllabus

     

    Readings: N/A

    N/A

    2

    Basics of Study Design

    • Hypotheses vs. Research Questions
    • Conceptual Frameworks
    • Introduction to formatting and graphical design for papers

     

    Readings: 1 (Chapters 2 and 7)

    Lecture

    3

    Interview Studies – Theory

    • Goals and challenges of interview studies
    • Designing an interview protocol
    • Types of analyses (grounded theory, thematic analyses …)

     

    Readings: 1 (Chapter 9)

    Lecture

    4

    Interview Studies - Practical

    We will be executing the interview study we designed in the last class and analyzing our data.

     

     

    Readings: N/A

    In-class activity – bring laptop and phone!

    5

    Focus Group Studies – Theory

    • Goals and challenges of simultaneous multi-participant studies
    • Designing a focus-group protocol
    • Ethics of qualitative work

     

    Readings: 1 (Chapters 1 & 10)

    Lecture

    6

    Focus Group Studies – Practical

    We will be executing the focus-group study we designed in the last class and analyzing our data.

     

     

    Readings: N/A

    In-class activity – bring laptop and phone!

    7

    Content Analyses

    • Goals and challenges of content analyses
    • Types of content analyses (manual vs. automatic)
    • Reviewing content analysis literature together

     

    Readings: 1 (Chapter 11), 2, 3, 4

    Lecture + In-Class Activity

    8

    Introduction to R

    • Learning basic R programming language
    • Uploading and editing data
    • Performing basic descriptive statistics

     

    Readings: Course Link 1

    Lecture + In-class Practice

    9

    Survey Design

    • Goals and challenges of survey work
    • Finding existing scales and designing new questions
    • Translation procedures for surveys

     

    Readings: 1 (Chapter 13)

    Lecture

     

    Qualitative Assignment Due by 11:59pm

    10

    Survey Analysis

    We are going to fill out the survey we designed last week and then perform the analyses as a class.

     

    Readings: N/A

    In-class activity – bring laptop and phone!

    11

    Experimental Design

    • Goals and challenges of experimental work
    • Key elements of experimental design (controls, manipulations, checks)
    • Ethics of quantitative work

     

    Readings: 1 (Chapter 16)

    Lecture

    12

    Experimental Practical

    We are going to complete the experiment we designed last week and then perform the analyses as a class.

     

    Readings: N/A

    In-class activity – bring laptop and phone!

    13

    Mixed Method Research Design

    • Goals and challenges of mixed method work
    • How to combine qualitative and quantitative methods + common combinations
    • Reviewing mixed method literature together

     

    Readings: 1 (Chapter 17), 5, 6, 7

    Lecture

    14

    Mixed Method Research Practical

    We are going to complete the mixed method study we designed last week and then perform the analyses as a class.

     

    Readings: N/A

    In-class activity – bring laptop and phone!

    15

    Grant-Writing and Pitching

    • Key elements of grant-writing
    • Design of a research pitch
    • Practice time for pitching with peers

     

    Readings: Course Link 2

    Lecture + In-class Activity

     

    Quantitative Assignment Due by 11:59pm

    16

    Flexible Learning Weeks – Work on your grant pitches!

    17

    18

    Final Presentations

    Students will give their final “grant pitch” to the class.

    Presentations

     

     

    授課方式Teaching Approach

    75%

    講述 Lecture

    5%

    討論 Discussion

    20%

    小組活動 Group activity

    0%

    數位學習 E-learning

    0%

    其他: Others:

    評量工具與策略、評分標準成效Evaluation Criteria

    Grades can be expected for each assignment within 2-3 weeks of handing in the assignment. If you do not receive your grade in that timeframe (and the professor has not indicated that it will be taking longer), please contact the professor to ensure that the original submission was received.

     

    Due dates are important, and they are indicated in the syllabus. For every 24 hours that an assignment is late, 5% will be deducted from the assignment’s total grade, for a maximum of 20%. Assignments submitted later than 7 days late will receive a grade of 0 and will not receive feedback. Both assignments can be submitted to christinelcook@outlook.com via email.

     

    The class will be assessed in four ways with the following weights:

     

    1. Attendance (20%)
      1. Because this course involves a lot of in-class activities (designing and executing studies together), attendance is required.
      2. The first class does not count toward this attendance score, as it is during the add/drop period.
      3. Each time you attend a lecture (or lecture + in-class activity) course, you get 1% added to this score (for a total of 10%). Each time you attend an in-class activity course, you get 2% added to this score (for a total of 10%).
    2. Qualitative Assignment (35%)
      1. In this assignment, students will write the method and results section of a completed qualitative study.
      2. Students have the option of doing a write-up for either the a) interview practical or b) the focus-group practical. If students choose to do independent study, this is also an option, but data collection will be their responsibility if they so choose.
      3. This is an INDIVIDUAL assignment.
      4. The following is the rough breakdown of grading:
        1. Methods Section (50% of assignment)
          1. Participants Sub-Section
          2. Procedure Sub-Section
          3. Materials Sub-Section
        2. Results Section (50% of assignment)
          1. Assumption Testing Sub-Section
          2. One Sub-Section Per Hypothesis/RQ
    3. Quantitative Assignment (35%)
      1. In this assignment, students will write the method and results section of a completed quantitative study.
      2. Students have the option of doing a write-up for either the a) survey practice or b) the experiment practical. If students choose to do independent study, this is also an option, but data collection will be their responsibility if they so choose.
      3. This is an INDIVIDUAL assignment.
      4. The following is the rough breakdown of grading:
        1. Methods Section (50% of assignment)
          1. Participants Sub-Section
          2. Procedure Sub-Section
          3. Materials Sub-Section
        2. Results Section (50% of assignment)
          1. Assumption Testing Sub-Section
          2. One Sub-Section Per Hypothesis/RQ
    4. Grant Pitch (10%)
      1. This is the final presentation of the course, but should be worked on throughout the class, as it will require you to build on themes we encounter throughout the semester.
      2. This is an INDIVIDUAL assignment.
      3. Each member of the class will have to design a social-science study involving one of the methods we covered in this class (either with or without a practical).
      4. During the presentation, participants must:
        1. Give a rough overview of the problematic ()
        2. Cover all RQ’s and/or hypotheses ()
        3. Explain the proposed methodology ()
        4. Explain the potential social impact of the study ()
        5. Do all of that within 5 minutes ()
      5. If the student cannot make the final class due to illness or bereavement (these are the only two options accepted for missing the final class), it is the student’s responsibility to schedule a make-up pitch time with the professor.

    指定/參考書目Textbook & References

    1. Croucher, S. M., & Cronn-Mills, D. (2022). Understanding Communication Research Methods: A Theoretical and Practical Approach (3rd ed.). Routledge.
    2. Cook, C., Conijn, R., Schaafsma, J., & Antheunis, M. (2019). For whom the gamer trolls: A study of trolling interactions in the online gaming context. Journal of Computer-Mediated Communication, 14(6), 293-318. https://doi.org/10.1093/jcmc/zmz014
    3. Croes, E. A. J., Antheunis, M. L., Goudbeek, M. B., & Wildman, N. W. (2023). “I am in your computer while we talk to each other” a content analysis on the use of language-based strategies by humans and a social chatbot in initial human-chatbot interactions. International Journal of Human-Computer Interaction, 39(10), 2155-2173. https://doi.org/10.1080/10447318.2022.2075574
    4. Santinele Martino, A., & Moumos, E. (2022). Dating in the digital age: A content analysis of dating websites designed for disabled people. Sexuality and Disability, 40, 461-470. https://doi.org/10.1007/s11195-022-09751-1
    5. Lin, T. T. C. (2022). Online opinions, sentiments and news framing of the first nuclear referendum in Taiwan: A mix-method approach. Asian Journal of Communication, 32(2), 152-173. https://doi.org/10.1080/01292986.2021.2022728
    6. Cai, Y., Pan, Z., Han, S., Shao, P., & Liu, M. (2022). The impact of multimodal communication on learners’ experience in a synchronous online environment: A mixed-methods study. Online Learning Journal, 26(4), 118-145. Retrieved from https://eric.ed.gov/?id=EJ1374819
    7. Liu, W., & Yao, M. (2023). Gender identity and influence in human-machine communication: A mixed-methods exploration. Computers in Human Behavior, 144, 107750. https://doi.org/10.1016/j.chb.2023.107750

    已申請之圖書館指定參考書目 圖書館指定參考書查詢 |相關處理要點

    維護智慧財產權,務必使用正版書籍。 Respect Copyright.

    課程相關連結Course Related Links

    1.	Code Academy “Learn R” Course: https://www.codecademy.com/learn/learn-r Please complete the first 3 modules before course 8.
    2.	SciMingo “How to Pitch Your Research So that Everyone Listens”: https://www.youtube.com/watch?v=Z3gwFIvE87Y&ab_channel=SciMingo 
    

    課程附件Course Attachments

    課程進行中,使用智慧型手機、平板等隨身設備 To Use Smart Devices During the Class

    Yes

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