Type of Credit: Elective
Credit(s)
Number of Students
此堂課採全英語授課，針對虛擬實境以及元宇宙，進行分析以及介紹，並從不同面向以及角度，探討虛擬實境可以應用的面向，同時也探討相關的商業機會。主題將涵蓋虛擬實境在學術上的創新應用、業界的產業應用、行銷品牌的應用、以及NFT、與虛擬遊樂園等面向。
This course is conducted entirely in English and focuses on the analysis and introduction of virtual reality and the metaverse. It explores the various dimensions and perspectives of virtual reality applications, as well as the associated business opportunities. The topics covered will include innovative academic applications of virtual reality, industry applications, marketing and branding applications, as well as aspects such as NFT and virtual amusement parks.
能力項目說明
一、能快速理解虛擬實境以及元宇宙的相關概念以及應用。
二、可完整理解元宇宙與虛擬實境的發展及應用。
三、能有效應用所學的虛擬實境及NFT技術設計相關品牌行銷企劃。
| 教學週次Course Week | 彈性補充教學週次Flexible Supplemental Instruction Week | 彈性補充教學類別Flexible Supplemental Instruction Type |
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每週課程內容與授課進度 |
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授課日期 |
課程主題 |
課程內容綱要 |
授課時數 |
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第4週
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A wide spectrum of opinions on Metaverse |
What is metaverse? Let’s have an overview of different perspectives on metaverse. We will be discussing metaverse from VR, AR, Web 3, and the virtual amusement park. |
1 hr, asynchronically |
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第5週 |
VR affordances and Proteus effect |
We will learn the three unique affordances of VR by Slater (2007) and how these three affordances can be employed for designing effective VR content for business opportunity. We will also cover innovative research of Proteus effect in academic literature to understand how virtual body illusion can alter our self-concept for social good. |
1 hr, asynchronically |
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第6週 |
Metaverse: Meta versus HTC |
We will discuss how Meta and HTC plans their metaverse through these two case studies. |
1 hr, asynchronically |
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第7週 |
VR applications |
We will be covering all variety of VR applications in medical and healthcare industry, in education, in entertainment, in training…etc. |
1 hr, asynchronically |
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第8週 |
Marketing in the metaverse: a framework and VR |
Introducing a framework of marketing in the metaverse. We will also discuss how to market in VR through several cases. |
1 hr, asynchronically |
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第9週 |
Marketing in the metaverse: AR and virtual amusement park |
We will be discussing how brands can engage customers and potential TA through AR and virtual amusement parks. |
1 hr, asynchronically |
在線上教學平台上繳交每週課程心得分享以及學期末課程心得（PDF格式）。
每週分享心得 (60%)、期末課程報告 (40%)
Please submit your weekly course reflections and a final course report (in PDF format) through the online teaching platform. The weekly reflections will account for 60% of the grade, while the final course report will account for 40%.
This course is conducted entirely in English and focuses on the analysis and introduction of virtual reality and the metaverse. It explores the various dimensions and perspectives of virtual reality applications, as well as the associated business opportunities. The topics covered will include innovative academic applications of virtual reality, industry applications, marketing and branding applications, as well as aspects such as NFT and virtual amusement parks.