Type of Credit: Elective
Credit(s)
Number of Students
Social media has become an integral part of modern society, influencing how we communicate, connect, and conduct business. This course delves into the complexities of managing and governing social media platforms effectively. Students will explore strategies for building and maintaining a strong social media presence, navigating ethical considerations, and mitigating risks associated with online engagement. Through case studies, discussions, and hands-on exercises, students will develop the skills and knowledge necessary to succeed in the dynamic world of social media management.
能力項目說明
This course, developed in collaboration with Meta, aims to provide students with a deep understanding of Computer-Mediated Communication (CMC). Throughout the course, students will explore the multifaceted dimensions of CMC, covering both theoretical concepts and practical applications. They will delve into various theories and models related to CMC, gaining insights into how communication processes are shaped by digital technologies. Additionally, students will benefit from practical experiences drawn from industry professionals, learning about real-world applications of CMC through case studies and guest lectures. By integrating theoretical understanding with hands-on experience, this course offers students a comprehensive knowledge base, empowering them to become adept practitioners in the realm of digital communication.
| 教學週次Course Week | 彈性補充教學週次Flexible Supplemental Instruction Week | 彈性補充教學類別Flexible Supplemental Instruction Type |
|---|---|---|
|
Week |
Topic |
Topics |
|
1 |
Course Introduction |
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|
2 |
Introduction to Computer-Mediated Communication |
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|
Social impact of computer-mediated communication |
|
|
3 |
Digital identity and self-presentation |
Self-presentation & impression formation |
|
4 |
Social capital and online relationships |
Building up relationships online |
|
5 |
Digital media and political activism |
Digital media as a mobilizing force for civic engagement |
|
|
Problems and governance |
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6 |
Social media governance and policy |
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7 |
Negative impact of digital media |
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8 |
Algorithm, AI, and bias |
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9 |
Mid-term exam |
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|
Digital media and news |
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10 |
Misinformation (1): Digital platform policies |
What policies do social media platforms have in governing misinformation? |
|
11 |
Misinformation (2): Public opinion and risk perception |
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12 |
News and public opinion |
News consumption habits in the digital era |
|
13 |
VR and News |
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Social media marketing |
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14 |
Influencer marketing |
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|
15 |
Live streaming and marketing |
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16 |
Final Project Presentation |
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Course requirements
Grading policy
In order to pass this class you will need to complete ALL of the assignments. Failure to complete one or more of them will result in an F in the class. Grades will be assigned as follows:
|
Letter Grade |
Description |
|
> 90 |
Excellent; demonstrates extraordinarily high achievement; comprehensive knowledge and understanding of subject matter; all expectations met and exceeded. |
|
80-89 |
Good; moderately broad knowledge and understanding of subject matter; explicitly or implicitly demonstrates good, if not thorough understanding; only minor substantive shortcomings. |
|
60-79 |
Satisfactory/Fair; reasonable knowledge and understanding of subject matter; most expectations are met; despite any shortcomings, demonstrates basic level of understanding. |
|
60 > |
Failing; unacceptably low level of knowledge and understanding of subject matter; deficiencies indicate lack of understanding. |