Type of Credit: Elective
Credit(s)
Number of Students
This course is designed to instruct students with digital content marketing in the social media landscape. Students in this class will develop both theoretical understanding as well as practical hands-on skills in digital content creation, marketing, and social media operations.
能力項目說明
Course objectives and learning outcomes are as follow:
Student will create a website as the final project and promote the site via various social media
| 教學週次Course Week | 彈性補充教學週次Flexible Supplemental Instruction Week | 彈性補充教學類別Flexible Supplemental Instruction Type |
|---|---|---|
Week 1
Course Introduction
Go through syllabus and course requirements
Week 2
Lecture/Discussion
History of the Web
How the Web Works
Hands-on
WordPress I: Site setup
Writing for the Web
Week 2
Lecture/Discussion
The rise of Unser-generated content and Social Media
Hands-on
WordPress II
Images for the Web
Week 3
Lecture/Discussion
Presentation: One Page on WordPress (Project 1 due)
Principles of Digital Photography
Story Telling with Digital Photography
Hands-on
Canva
Photoshop I
Week 4
Lecture/Discussion
Photos, Images, Infographics Design for the Web and for Social Media
What are the traditional and cutting edge tools for image creation?
Hand-on
Adobe Online Tools
Photoshop II
Week 5
Lecture/Discussion
Project 2 Presentation (Photoshop)
HTML Basics
Web Structures and Elements
Hands-on
HTML 1
Week 6
Lecture/Discussion
Design Principles:
The traditional media, the Web, and the Social Media
*Term Project Announced
Hands-on
HTML II
Week 7
Lecture/Discussion
Term Project announcement
What is Cascading Stylesheet?
Hands-on
CSS I
Week 8
Midterm
Week 9
Term Project Presentation and Discussion
Group & Individual consultation time
Hands-on
CSS II
Week 10
Lecture/Discussion
Project 3 due (CSS)
Online Video
YouTube, TikTok, Facebook Watch, Instagram Reels, etc.
Video Creation for the Web and for the Social Media
Video Creation for YouTube
Hands-on
Video Shooting
Video Editing I
Week 11
Project 4 due (Video)
Lecture/Discussion
Online Video Marketing Techniques
Understanding YouTube Analytics
Hands-on
Video Editing II
Creating the Thumbnail Image
Uploading your video the right way
Week 12
Lecture/Discussion
Website Construction in 2022
Various Platforms for Web Creation
Hands-on
WordPress III
Content Types- Pages vs. Posts
Menu Setup
Week 13
Lecture/Discussion
Digital Content and Online Marketing Strategy
Branding: Personal Branding and Branding for Small Business/Organizations
Hands-on
WordPress IV
Themes & Design
Social Media Integration
Week 14
Lecture/Discussion
Social Media Branding: Facebook and Instagram
Branding, name, tagline, description, etc.
Hands-on
Deciding the “Brand name” and “tag line” for your term project
Creating Social Media Accounts for your Term Project
Creating a WordPress Site for your Term Project
Week 15
Lecture/Discussion
Social Media Design
Banner image, profile image, etc.,
Hands-on
Creating branding-related images for social media
Week 16
Lecture/Discussion
Online Resources for Content Creation
Online Resources for Social Media Marketing
Hands-on
Work on Term Projects
Group and individual Consultation
Week 17
Work on Term Projects
Group and individual Consultation
Week 18
Term Project Presentation
1. Revise and enhance their writings, but not to have AI write the content for them.
2. Interact with AI and ask questions while researching on a specific topic.
3. Any form of AI-assisted coding to help with Web languages is allowed.
Attendance and Participation: 10%
In Class Projects: 40%
Midterm: 20%
Final Project: 30%
There is no assigned textbook for this class. There will be journal articles and online readings for each week, as well as multimedia assisted materials, such as online videos.