教學大綱 Syllabus

科目名稱:國際企業策略與管理

Course Name: International Business Strategy and Management

修別:群

Type of Credit: Partially Required

3.0

學分數

Credit(s)

40

預收人數

Number of Students

課程資料Course Details

課程簡介Course Description

The objective of the course is to provide students with a comprehensive understanding of international business, and to develop students' abilities to analyze problems in an international business context. In each section of the course, there will be a mix of lecture and discussion. I will provide you a reservoir of conceptual tools and possible approaches for exploring the issues involved in conducting business abroad. 

核心能力分析圖 Core Competence Analysis Chart

能力項目說明


    課程目標與學習成效Course Objectives & Learning Outcomes

    (1) Enable students to understand knowledge and skills needed for international business.

    (2) Enable students to apply knowledge in analyzing real business cases.

    (3) Enable students to express their ideas with logical sense and business insight.  

    每周課程進度與作業要求 Course Schedule & Requirements

    教學週次Course Week 彈性補充教學週次Flexible Supplemental Instruction Week 彈性補充教學類別Flexible Supplemental Instruction Type

    Weeks

    Date

    Topics

    Case/Activity

    1

    9/12

    Introduction

     

    2

    9/19

    Global wine

    Case 1

    3

    9/26

    Lincoln Electric

    Case 2

    4

    10/3

    Tim Hortons

    Case 3

    5

    10/10

    Holiday

     

    6

    10/17

    Project A

    Oral presentation

    7

    10/24

    Popeyes

    Case 4

    8

    10/31

    Domino Pizza Japan

    Case 5

    9

    11/7

    Colgate

    Case 6

    10

    11/14

    Lululemon

    Case 7

    11

    11/21

    Expatriates

     

    12

    11/28

    Kao

    Case 8

    13

    12/5

    Ballard Power Systems

    Case 9

    14

    12/12

    Project preparation

     

    15

    12/19

    Project B

    Oral presentation

    16

    12/26

    Final

     

    授課方式Teaching Approach

    25%

    講述 Lecture

    50%

    討論 Discussion

    25%

    小組活動 Group activity

    0%

    數位學習 E-learning

    0%

    其他: Others:

    評量工具與策略、評分標準成效Evaluation Criteria

    Grade

    • Class participation: 30%
    • Case assignment: 40%
    • Group projects: 20%
    • Exam: 10%

     

    指定/參考書目Textbook & References

    Students need to purchase cases.

    已申請之圖書館指定參考書目 圖書館指定參考書查詢 |相關處理要點

    維護智慧財產權,務必使用正版書籍。 Respect Copyright.

    課程相關連結Course Related Links

    
                

    課程附件Course Attachments

    課程進行中,使用智慧型手機、平板等隨身設備 To Use Smart Devices During the Class

    需經教師同意始得使用 Approval

    列印