教學大綱 Syllabus

科目名稱：管理實務個案研討

Course Name: Seminar on Business Case Study
  • 學年學期：113-1 Fall Semester, 2024
  • 科目代碼：305928001 Course No.305928001

修別：選

Type of Credit: Elective

3.0

學分數

Credit(s)

30

預收人數

Number of Students

課程資料Course Details
  • 開課單位：企管三甲、企管三乙、企管四甲、企管四乙 Course Department:Business Administration/B/3&4
  • 授課老師：黃國峯 Instructor: HUANG KUO-FENG
  • 先修科目：[ 管理學(單學期)(修習且及格)]Prerequisite([])
  • 上課時間：三D56 Session: wed13-16

課程簡介Course Description

請務必出席第一堂課確認修課。

One of the great Japanese management masters, Kenichi Omae, doubted that “Why should teachers know more than students?” This reminds us that opinions of students might contribute to our knowledge accumulation. Thus, in this course, I will pay high attention on student participation and their constructive opinions.

Moreover, some students regard management as academic research, while others regard it as a tool which only managers will use. Neither of them is correct. Actually, management happens frequently in our daily life. One of examples is “time management”. Efficient time management can improve our productivity, which in turn to improve our personal competence. Therefore, another purpose of this course is to encourage students to understand management by applying daily life cases and business cases during the lecture, which might increase their interests on management.

核心能力分析圖 Core Competence Analysis Chart

能力項目說明

    課程目標與學習成效Course Objectives & Learning Outcomes

    This course also helps to improve on students’ capability of reasoning, criticizing, and creating through group discussion and case study. I deeply believe, as long as students participate in our courses actively as well as sharing their knowledge freely, all of us will benefit from the course and enjoy the “Management”.

    The learning goals are listed as following:

    1. Working knowledge on management
    • Past, present, new
    • Key ideas and references
    • Theories and techniques
    1. Ability to compare and contrast between theories
    2. Ability to apply the theories and techniques to the real business world
    3. Capability of listening, speaking, reading, and thinking

     

    每周課程進度與作業要求 Course Schedule & Requirements

    教學週次Course Week 彈性補充教學週次Flexible Supplemental Instruction Week 彈性補充教學類別Flexible Supplemental Instruction Type

    週次

    課程主題

    課程內容與指定閱讀

    教學活動與作業

    1

    9/11

    Listening and Presentation Training

     

    Course Induction

    Case001: 是否要繳學費？

    Case Discussion

    2

    9/18

    彈性補充教學週 (原11312/9〜12/22)

    3

    9/25

    Identifying Managerial Problem

    Case002: 松林客棧

    Case Discussion

    4

    10/2

    Identifying Managerial Problem

    Case003: 大永百貨

    Case Discussion

    5

    10/9

    Planning

    Case004: 班德墊子

    Case Discussion

    6

    10/16

    Planning & Organizing

    Case005: 北方航空公司

    Case Discussion

    7

    10/23

    彈性補充教學週 (113/10/21〜10/25)

    8

    10/30

    Organizing

    Case006: 神啊!請給我圖吧!

    Case Discussion

    9

    11/6

    Leading & Communicating

    Case007: 我的Y世代部屬

    Case008: 領導與溝通 (一)：門戶開放

    Case Discussion

    10

    11/13

    Planning, Organizing & Controlling

    Case009: Five-Hundred Dollars Business

    (11/13, 13:00~16:00, 信義計畫區)

    11

    11/20

    Planning, Organizing & Controlling

    Case009: Five-Hundred Dollars Business

    Case010: 領導與溝通 (二)：人事關說

    Group Report

    Case Discussion

    12

    11/27

    Leading & Controlling

    Case011: Rob Parson at Morgan Stanley (A) (HBSP)

    Case Discussion

    13

    12/4

    Controlling & Motivating

    Case012: 選擇激勵方法：韓先生

    Case Discussion

    14

    12/11

    Planning & Controlling

    Submitting Individual Report

    Case013: Bausch & Lomb (HBSP)

    Case Discussion

    15

    12/18

    Q&A

    司徒達賢談個案教學：聽說讀想的修鍊

    Discussion

    16

    12/25

    Group Report

    Submitting Group Report

    小組報告 I

    Case Discussion

    17

    1/1

    Bank Holiday

    18

    Group Report

    小組報告 II

    Case Discussion

     

    授課方式Teaching Approach

    10%

    講述 Lecture

    70%

    討論 Discussion

    20%

    小組活動 Group activity

    0%

    數位學習 E-learning

    0%

    其他： Others:

    評量工具與策略、評分標準成效Evaluation Criteria

    Requirement

    Percentage

    Description

    1. Participation

    40%
    • Participation, discussion, speech, answering, interactions with lecturers.
    • Absence more than TWO TIMES, considering dropping the course.

    2. Individual Assignment

    20%
    • Writing an individual report regarding this course and book review (司徒達賢談個案教學：聽說讀想的修鍊).
    • Word limit: Maximum 3 pages.

    3. Group Assignments

    20%
    • Each group has to submit the question answer for all cases.
    • Word limit: Maximum 2 pages.

    4, Group Report

    20%
    • Writing a case with managerial problems.
    • Case and solutions.
    • Word limit: Each for maximum 5 pages.

     

    Course Format (Learning Contract)

    1. Fill personal data in the student card and hand in a 2-inch photo.
    2. Each class is divided into two sessions. There is a 20-minute break between two sessions.
    3. Students are expected to read and prepare all the cases by individual and by group before the class.
    4. Participation in class discussion is highly encouraged. The instructor will make cold calls to ensure students’ efforts on the course.
    5. Please do not miss classes and no entry if late for more than 5 minutes.
    6. Consider DROPPING THE COURSE if you miss the class for MORE THAN TWO TIMES.
    7. Switch off cellular phones.
    8. No food in the classroom (drinks and water are permitted).
    9. The use of laptop is strongly discouraged during the class unless the instructor asks for.
    10. Please upload all assignments or reports in the NCCU E-learning website. Late submission of assignments will NOT BE ACCEPTED.
    11. References are required in all assignments. No packing for assignments is needed.
    12. Groups will be organized under the instructor’s rule. Each group composes 4-5 persons.

     

    指定/參考書目Textbook & References

    Textbooks

    1. 司徒達賢，2015，司徒達賢談個案教學：聽說讀想的修鍊，台北，天下文化。

      Recommended Books

    1. 司徒達賢，2005，管理學的新世界，台北，天下遠見。

    2. 林孟彥(編譯)，2011，管理學 (第十版)，台北，華泰文化。(譯自Robbins S. P. and Coulter M., (2011). Management, 10th ed., NJ, Prentice Hall.

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