Type of Credit: Elective
Credit(s)
Number of Students
這是適合碩博班一學期的課程, 我們預期上完大部分 Belleflamme, & Peitz (2015) "Industrial organization: markets and strategies" 的內容
Part II Market power
3 Static imperfect competition
4 Dynamic aspects of imperfect competition
10 Intertemporal price discrimination
5 Product differentiation
Part VI Theory of competition policy
14 Cartels and tacit collusion
15 Horizontal mergers
16 Strategic incumbents and entry
17 Vertically related markets
Part III Sources of market power
6 Advertising and related marketing strategies
7 Consumer inertia
8 Group pricing and personalized pricing
9 Menu pricing
11 Bundling
Part V Product quality and information
12 Asymmetric information, price and advertising signals ch 15
13 Marketing tools for experience goods
Part VII R&D and intellectual property
18 Innovation and R&D
19 Intellectual property
Part VIII Networks, standards and systems
20 Markets with network goods
21 Strategies for network goods
Part IX Market intermediation
22 Markets with intermediated goods
能力項目說明
這堂課的最終目的在於讓你瞭解有那些產業經濟理論可以分析公司策略, 便於你日後升學或就業之所需. 除了傳統理論, 我們還會討論公司的ESG策略.
我門首先教你市場的運作：我門將以賽局角度重新看過去學過的獨佔, 完全競爭, 寡佔模型. 除此, 我門還會學到spatial competition model (處理異質競爭）
接著, 我們將更進一步探討上學期沒教的產業策略分析：包括阻止進入的各種策略, R＆D之決策, Advertisement之決策, 標準化及網路效果之分析, 非線性之價格策略,代理權分析. behaviroal economics在產業經濟之應用.
| 教學週次Course Week | 彈性補充教學週次Flexible Supplemental Instruction Week | 彈性補充教學類別Flexible Supplemental Instruction Type |
|---|---|---|
Part II Market power
3 Static imperfect competition (week 1)
4 Dynamic aspects of imperfect competition (week 2)
10 Intertemporal price discrimination (week 3)
5 Product differentiation (week 4)
Part VI Theory of competition policy
14 Cartels and tacit collusion (week 5)
15 Horizontal mergers (week 6)
16 Strategic incumbents and entry (week 7)
17 Vertically related markets (week 8)
week 9 期中考
Part III Sources of market power
6 Advertising and related marketing strategies (week 10)
7 Consumer inertia (week 11)
8 Group pricing and personalized pricing (week 12)
9 Menu pricing (week 13)
Part V Product quality and information
12 Asymmetric information, price and advertising signals (week 14)
Part VIII Networks, standards and systems
20 Markets with network goods (week 16)
Part IX Market intermediation
22 Markets with intermediated goods (week 16)
week 17 期末考
week 18 在家複習
10~15% homeworks or quizs
85~90% mid term and final exams.
.(主要課本） Belleflamme, P., & Peitz, M. (2015). Industrial organization: markets and strategies. Cambridge University Press. （請自備教科書）