Type of Credit: Required
Credit(s)
Number of Students
能力項目說明
1. 本課室裝備商管學生具備現代商業環境所必要的社會責任的認知與工具，期能在
變動的商業環境中執行商業責任時能依據利害關係人的期望昨出有效的合理決
策，以創造共榮社會的福祉。
2. To equip you with cutting edge concepts for the new world
3. To assist you to make an ethical decision for yourself and your company
4. 本課以每次三小時共六次上完一學分18小時。課程設計透過理論講授、文獻閱
讀、個案說明、小組討論小組專案報告、心得撰寫等學習活動。課後學習設計以
每周3-6小時為縣。詳見課程附件之說明！
| 教學週次Course Week | 彈性補充教學週次Flexible Supplemental Instruction Week | 彈性補充教學類別Flexible Supplemental Instruction Type |
|---|---|---|
待公布
課後學習設計以每周3-6小時為限
Participation 30
Individual homework 40
Group projects 30
Argentic, Paul. A., Collaborating with activities：How starbucksworks with NGOs. California Management Review, Vol.47, No.1, pp.91-116, Fall 2004
Friedman, M., and Dunn, C. P. “The Social responsibility of business is to increase its profits”,New York Times Magazine, 13 September 1970
Handy, Charles “What’s a business for”? Harvard Business Review, pp.50-54, December 2002
Reputex Framework for CSR
Starbucks and Conservation International. HBS Case: 9-303-055, 2004
Porter, M. E., and Kramer, 競爭優勢與社會利益不衝突：公司與社會有福同享，哈佛商業評論，全球中文版，December 2006
Porter, M. E., and Kramer, 策略大師的企業社會責任新解：創造共享價值，哈佛商業評論，全球中文版，January 2011
More to be viewed on the website of NCCU 數位學習平台
請參考教務處公布：評量工具與策略請參考附件說明
管理學、行銷管理、策略管理