教學大綱 Syllabus

Week

Date

Required Readings

1

2/19

Introduction to class： (Dr. JihHsuan Tammy Lin林日璇)

Communication Technology as a field in communication

50. Introduction of recent communication technology
50. Cases of communication technology
50. Web 3 and NFT

2

2/26

Introduction to Virtual Reality (Taught by JihHsaun Tammy Lin林日璇)

50. Basic concept (Slater)

Slater, M. (2009). Place illusion and plausibility can lead to realistic behaviour in immersive virtual environments. Philosophical Transactions of the Royal Society B: Biological Sciences, 364(1535), 3549-3557.

50. Current trends and analysis of Metaverse

3

3/4

Virtual reality and industry application Demonstration

SOCIAL VR:

WorkRoom

Horizon

RecRoom

VRChat

News

Course practice: Can you think of any cases about using VR for applications? (Everyone searches for different areas of application)

Every group presenting 

50. De la Peña, N., Weil, P., Llobera, J., Giannopoulos, E., Pomés, A., Spanlang, B., ... & Slater, M. (2010). Immersive journalism: immersive virtual reality for the first-person experience of news. Presence: Teleoperators and Virtual Environments, 19(4), 291-301.
50. Sundar, S. S., Kang, J., & Oprean, D. (2017). Being there in the midst of the story: How immersive journalism affects our perceptions and cognitions. Cyberpsychology, Behavior, and Social Networking, 20(11), 672-682.

Group 1 presenting VR journalism

4

3/11

AR and MR application—Speed 3D

Field trip to Speed 3D

5

3/18

Interactivity as demand (by Dr. Nick Bowman, Online Session 1), and the dimensions of demand in the metaverse

50. Bowman, N. D. (2021). Interactivity as demand: Implications for interactive media entertainment. In C. Klimmt & P. Vorderer (Eds.), Oxford handbook of media entertainment. Oxford, UK: Oxford University Press.

Lin, J-H. T., Wu, D-Y., & Bowman, N. D. (in press). Beat Saber as virtual reality exercising in 360 degrees: A moderated mediation model of playable angles on physiological and psychological outcomes. Media Psychology

6

3/25

50. Session 2 Nick Bowman & (Jaime Banks)
50. PAR and PAX – Player avatar relationship

7

4/1

•  VR Exercise and marketing.  Feature related projects and research regarding using VR for exercise and marketing) By Dr. Jih-Hsuan Tammy Lin 林日璇

Tammy Lin, J. H., Wu, D. Y., & Bowman, N. (2022). Beat Saber as Virtual Reality Exercising in 360 Degrees: A Moderated Mediation Model of VR Playable Angles on Physiological and Psychological Outcomes. Media Psychology, 1-22.

Wu, D. Y., Lin, J. H. T., & Bowman, N. D. (2022). Watching VR advertising together: How 3D animated agents influence audience responses and enjoyment to VR advertising. Computers in Human Behavior, 133, 107255.

Group 2 presents new literature and new VR exercise marketing

8

4/8

Presence and sense of place (how players feel “wrapped up” and connected to digital spaces) (Dr. Nick Bowman, online session 3)

50. Bowman, N. D., Banks, J., & Rittenour, C. (2020). Country Roads through 1s and 0s: Sense of place for and recognition of West Virginia following long-term engagement with Fallout 76. Technology, Mind, & Behavior, 1(1). https://doi.org/10.1037/tmb0000001
50. Lombard, M. & Ditton, T. (1997). At the heart of it all: The concept of presence. Journal of Computer-Mediated Communication, 3(2). https://doi.org/10.1111/j.1083-6101.1997.tb00072.x
50. Rauschnabel, P. A., Felix, R., Hinsch, C., Shahab, H., & Alt, F., (2022). What is XR? Towards a framework for augmented and virtual reality. Computers in Human Behavior, 133. https://doi.org/10.1016/j.chb.2022.107289

Immersive journalism research

9

4/15

VR and Metaverse for social good

50. Ahn, S. J. G., Bostick, J., Ogle, E., Nowak, K. L., McGillicuddy, K. T., & Bailenson, J. N. (2016). Experiencing nature: Embodying animals in immersive virtual environments increases inclusion of nature in self and involvement with nature. Journal of Computer‐Mediated Communication, 21(6), 399-419.

Ahn, S. J., Hahm, J. M., & Johnsen, K. (2018). Feeling the weight of calories: using haptic feedback as virtual exemplars to promote risk perception among young females on unhealthy snack choices. Media Psychology, 1-27.

建成國中VR case for 灣生

(By Dr. Tammy JihHsuan Lin)

Group 3 present: using VR for social good

10

4/22

Progressive embodiment and natural mapping (a discussion of video game controllers and interfaces, and how players understand and engage them) (By Dr. Nick Bowman, online session 4)

50. Biocca, F. (1997). The cyborg’s dilemma: Progressive embodiment in virutal environments. Journal of Computer-Mediated Communication, 3(2). https://doi.org/10.1111/j.1083-6101.1997.tb00070.x

Won, A. S., Bailenson, J., Lee, J. & Lanier, J. (2015). Homuncular flexibility in virtual environments. Journal of Computer-Mediated Communication, 20(3). https://doi.org/10.1111/jcc4.12107

and marketing in metaverse

11

4/29

Metaverse and AR marketing (Virtual amusement park)

Wu, D. Y., Lin, J. H. T., & Bowman, N. D. (2022). Watching VR advertising together: How 3D animated agents influence audience responses and enjoyment to VR advertising. Computers in Human Behavior, 133, 107255.

Group 4 presents new literature and new VR exercise marketing

12

5/6

Moral panics (a historical account of widespread social fears around interactive media and their effects) (By Dr. Nick Bowman, online session 5)

• Bowman, N. D. (2016). The rise (and refinement) of moral panic. In R. Kowert and T. Quandt (Eds.), The video game debate: Unraveling the physical, social, and psychological effects of digital games (pp. 22-38). New York: Routledge.
• Dibbell, J. (1993). A rape in cyberspace. Village Voice. http://www.juliandibbell.com/articles/a-rape-in-cyberspace/

Hackl, C. (2020, December 219). A day in the Metaverse. Medium. https://medium.com/@CathyHackl/a-day-in-the-metaverse-4b1e8facc995

13

5/13

50. Nick Bowman In person with Tammy (Counseling discussion of final projects; double counselors )

14

5/20

•  Human-machine interactions (Jaime Banks & Nick Bowman, in person session with Tammy Lin),

15

5/27

Transformative Digital Narratives/Disorienting Dilemma;

By Dr. Nick Bowman, online session 6 )

• Bowman, N. D., Ahn, S-J., & Kollar, L. (2020). The paradox of interactive media: The potential for video games and virtual reality as tools for violence prevention. Frontiers in Communication. http://doi.org/10.3389/fcomm.2020.580965
• *Daneels. R.,. Bowman, N. D., *Possler, D., & Mekler, E. (2021). The ‘eudaimonic experience’: A scoping review of the concept in digital games research. Media & Communication, 9(2). https://doi.org/10.17645/mac.v9i2.3824

16

6/3

Final project presentation (in person class)

Groups/individuals presentation

17

6/10

Holiday

18

6/17

*Final project submission