政大教學大綱

課程簡介Course Description

In this course, students will gain practical experience with new media. After learning about the current state of research on communication using several new media outlets, including social networking websites (e.g., Facebook, Twitter), digital journalism, digital games (e.g., Animal Crossing, League of Legends), and streaming or video platforms (e.g., TikTok, YouTube), students will learn about writing and communication on and for these platforms. In addition to practicing writing in these different styles, students will have the opportunity to hear from industry speakers regarding best practices in their individual branches of new media.

核心能力分析圖 Core Competence Analysis Chart

能力項目說明

課程目標與學習成效Course Objectives & Learning Outcomes

Students should be able to broadly discuss the current state of new media research in the field of communication and technology.
Students should be able to make practical use of new media technologies to communicate a given message.
Students should be able to write in English in several styles, including a) academic, b) journalistic, and c) business.

每周課程進度與作業要求 Course Schedule & Requirements

教學週次Course Week	彈性補充教學週次Flexible Supplemental Instruction Week	彈性補充教學類別Flexible Supplemental Instruction Type
16+2週16+2 weeks	第 15 週 Week 15	完成指定課後作業或作品Completion of designated after-course assignment or work
16+2週16+2 weeks	第 16 週 Week 16	完成指定課後作業或作品Completion of designated after-course assignment or work

Course Schedule & Requirements
Date	Topic	Course Content	Required Readings*	Notes
22/02	Introductions	Reviewing the syllabus Q&A for the course	N/A	N/A
29/02	Social Media: User-generated Content	Overview of the key theories governing social media research Discussion of the rise of user-generated content on the internet Discussion of types of content and platforms	4, 5	N/A
07/03	Social Media: Business and Branding	Overview of key advertising and marketing theories Discussion of brand mentions and branding on social media Discussion of corporate pages vs. corporate sponsorships Discussion of influencers and disclosure	2 (1E, 4A-B)	N/A
14/03	Writing for Business	Revision of textbook materials regarding business writing Presentation of rubric for individual assignment Discussion of how new media has influenced business writing Overview of possible topics for individual assignment #1	2 (1A-C, 1K, 5A-B)	Rubric for assignment #1 made available online
21/03	Streaming and Video Hubs	Overview of current research on YouTube, Twitch.tv, and TikTok Discussion of professional vs. amateur content creation on video and streaming platforms Discussion of cross-cultural differences in usage of these platforms	8, 9	N/A
28/03	Comment Sections and Fora	What happens when the user-generated content is based on pre-existing user-generated content? Acceptable and unacceptable communication online Policing of comment sections across the internet	2 (2E), 6, 7	Assignment #1 due by midnight
04/04	NO CLASS – Tomb Sweeping Festival
11/04	Writing for News Media (Journalism)	Revision of reading’s insights into journalistic style Presentation of rubric for assignment #2 Discussion of how new media has influenced journalism	3	Rubric for assignment #2 made available online
18/04	Guest Lecture (TBA)	This class will be a guest lecture from an academic expert on a new media technology. In previous years, we have had Dr. Emmelyn Croes talk about chat bots and their uses. Final guest lecturer will be announced at a later date.	N/A	This class time may be adjusted due to time zone differences!
25/04	Guest Lecture – New Media Specialist	Historically, this class has been given by a local podcaster – Nana Chao – who gave a demonstration of what goes into making a podcast, publishing it, and publicizing it using social media. She also discussed sponsored content and the general industry of independent content creation. Any changes in lecturer will be announced in advance.	N/A	Assignment #2 due by midnight
02/05	Writing for an Academic Audience	Revision of reading’s insights into academic style Presentation of rubric for assignment #3 Brief overview of MLA and APA styles	1 (Parts 2 & 5)	Rubric for assignment #3 made available online
09/05	Introduction to Analytics	Defining analytics in the context of new media: What does it mean and how do we use it? Overview of techniques used in social media analytics (e.g., web scraping, social network analysis, machine learning algorithms) More in-depth look at Google Trends, Twitter Analytics, and YouTube Analytics from the Creator Studio	10, 11, 12	N/A
16/05	Meta – The latest in New Media Technology	Historically, this class has either been a guest lecture from a Meta representative or a visit to Meta HQ in Taipei. We are aiming for this to be the case again this year. However, in the event that it is not possible, this will be replaced by another new media field trip TBD.	N/A	N/A
23/05	NO CLASS – Time to work on final assignment/project			Assignment #3 due by midnight
30/05	NO CLASS – Time to work on final project
06/06	Guest Lecture – Maurits Meeusen, a.k.a Chr0nicler	In this class, students will have the opportunity to hear from Maurits Meeusen, a professional esports caster currently working for the LCK, South Korea’s branch of competitive, professional League of Legends. He will talk about life working in broadcasting, the equipment that he uses, and share about the kinds of jobs that need to be filled in order to create professional Twitch streams. This will be followed by a Q&A and class discussion.	N/A	Virtual class
13/06	Final Project Presentations	In this class, we will all be watching/listening to everyone’s final projects together to learn about the new media technologies you have all been researching throughout the semester. Students will also have the chance to ask any final questions to the instructor(s) at this time.	N/A	Bring an extra copy of your final project in case of technical difficulties!

* See reference list at the end of the syllabus

授課方式Teaching Approach

60%

講述 Lecture

20%

討論 Discussion

20%

小組活動 Group activity

數位學習 E-learning

其他： Others:

評量工具與策略、評分標準成效Evaluation Criteria

Individual Assignments 45%
- There will be three short writing assignments due throughout the course. These will be of varying lengths and written in three different styles: business (~500 words), journalistic (~1000 words), and academic (~2500 words).
- Because each of these styles has unique characteristics which we will learn about in class, rubrics for grading will be released individually throughout the course, each one unique to the assignment. However …
  - Adhering to the given style and specific instructions will be the bulk of the mark [50% of full mark for each]
  - Mastery of the topic and content will count for a portion of the grade [20% of full mark for each]
    - Is what you said in the assignment accurate?
    - Do you demonstrate a clear understanding of the topic?
    - Do you incorporate information from our classes?
  - English quality will be included as part of the grade [30% of full mark for each]
    - Grammatical and orthographic errors will count as 1% of the final grade lost. Papers with more than 20 language errors will be treated as late and handed back to students to fix before resubmission.
- Each assignment will be worth a total of 15% of the final grade.
Final Project 40%
- The final project will consist of a creative piece about an emerging technology.
  - Examples of formats:
    - Podcast
    - YouTube-style video
    - Recorded livestream
  - Examples of topics:
    - Cryptocurrency
    - Deep fakes
    - Virtual reality
- Students will be given the option of completing this project either as a solo piece, in pairs, or in groups of 3 students.
  - Length of project for solo piece: 10 minutes
  - Length of project for pair of students: 20 minutes
  - Length of project for 3-person group: 30 minutes
- The full rubric will be presented and discussed fully in class. However, this is the basic breakdown of grading:
  - Demonstrated a clear understanding of the topic, and able to communicate it effectively to a non-academic audience [40%]
  - Effectively made use of the correct equipment for the job [10%]
  - Incorporated techniques mentioned by industry speakers throughout the course, as appropriate to the format adopted by the student(s) [10%]
  - Clear and understandable English – as it is spoken English, and targeted at a non-academic audience, written grammar and word choice will not be graded, but it must be easily understood by the instructors [15%]
  - Included information about … [30%]
    - Why the chosen topic is important for new media professionals to understand [15%]
    - What current research has to say about the chosen topic [10%]
    - Further resources an average person could use to find out more about the chosen topic [5%]
  - Creativity/Originality [5%]
- Late projects will be docked 5% per 24-hour period that they are late, to a maximum of 20% of the total project grade lost. Projects more than a week late will not be graded and will receive a 0.
Attendance 15%
- Because this class has several guest lecturer appearances that will not be recorded, and includes in-class discussions and practical components, attendance is mandatory.
- Unless 24-hour notice is given alongside a valid excuse (these are evaluated on a case-by-case basis, but include medical incidents and bereavement), 1% of the final grade will be removed for each class missed, to a maximum of 15% of the total grade.

指定/參考書目Textbook & References

Bak, N. (2003, September). Guide to academic writing. University of the Western Cape. Retrieved from https://www.researchgate.net/publication/236229397_Guide_to_Academic_Writing
Marsh, C., Guth, D. W., & Short, B. P. (2021). Strategic writing: Multimedia writing for public relations, advertising and more (5^th ed.). Routledge.
The University of Ari Writing Center. (2021). Journalistic writing. The University of Ari: Global Cam Writing Center. Retrieved from https://writingcenter.uagc.edu/journalistic-writing
Lin, J.- H. T. (2019). Strategic social grooming: Emergent social grooming styles on Facebook, social capital and well-being. Journal of Computer-Mediated Communication, 24(3), 90-107. DOI: 10.1093/jcmc/zmz002
Chen, H. (2018). College-aged young consumers’ perceptions of social media marketing: The story of Instagram. Journal of Current Issues & Research in Advertising, 39(1), 22-36. DOI: 10.1080/10641734.2017.1372321
Cook, C. L., Patel, A., Guisihan, M., & Wohn, D. Y. (2021). Whose agenda is it anyway: An exploration of cancel culture and political affiliation in the United States. Springer Nature Social Sciences, 1(237). DOI: 10.1007/s43545-021-00241-3
Jhaver, S., Birman, I., Gilbert, E., & Bruckman, A. (2021). Human-machine collaboration for content regulation: The case of Reddit Automoderator. ACM Transactions on Computer-Human Interaction, 26(5), 1-35. DOI: 10.1145/3338243
Cunningham, S., Craig, D., & Lv, J. (2019). China’s livestreaming industry: Platforms, politics, and precarity. International Journal of Cultural Studies, 22(6), 719-736. DOI: 10.1177/1367877919834942
Johnson, M. R., & Woodcock, J. (2017). ‘It’s like the gold rush’: The lives and careers of professional video game streamers on Twitch.tv. Information, Communication & Society, 22(3), 336-351. Retrieved from https://oro.open.ac.uk/68719/3/68719.pdf
Holsapple, C., Hsiao, S.- H., & Pakath, R. (2014). Business social media analytics: Definition, benefits, and challenges. In Proceedings of the Twentieth Americas Conference on Information Systems, Savannah. Retrieved from http://citeseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.667.922&rep=rep1&type=pdf
Fan, W., & Gordon, M. D. (2014). The power of social media analytics. Communications of the ACM, 57(6), 6. DOI: 10.1145/2602574
Batrinca, B., & Treleaven, P. C. (2015). Social media analytics: A survey of techniques, tools and platforms. AI & Society, 30, 89-116. DOI: 10.1007/s00146-014-0549-4

教學大綱 Syllabus

科目名稱：新媒體與資訊科技

Course Name: New Media and Information Technology

修別：選

學分數

預收人數

課程簡介Course Description

核心能力分析圖 Core Competence Analysis Chart

課程目標與學習成效Course Objectives & Learning Outcomes

每周課程進度與作業要求 Course Schedule & Requirements

授課方式Teaching Approach

講述 Lecture

討論 Discussion

小組活動 Group activity

數位學習 E-learning

其他： Others:

評量工具與策略、評分標準成效Evaluation Criteria

指定/參考書目Textbook & References

已申請之圖書館指定參考書目圖書館指定參考書查詢 |相關處理要點

課程相關連結Course Related Links

課程附件Course Attachments

課程進行中，使用智慧型手機、平板等隨身設備 To Use Smart Devices During the Class

教學大綱 Syllabus

科目名稱：新媒體與資訊科技

Course Name: New Media and Information Technology

修別：選

學分數

預收人數

課程簡介Course Description

核心能力分析圖 Core Competence Analysis Chart

課程目標與學習成效Course Objectives & Learning Outcomes

每周課程進度與作業要求 Course Schedule & Requirements

授課方式Teaching Approach

講述 Lecture

討論 Discussion

小組活動 Group activity

數位學習 E-learning

其他： Others:

評量工具與策略、評分標準成效Evaluation Criteria

指定/參考書目Textbook & References

已申請之圖書館指定參考書目 圖書館指定參考書查詢 |相關處理要點

課程相關連結Course Related Links

課程附件Course Attachments

課程進行中，使用智慧型手機、平板等隨身設備 To Use Smart Devices During the Class

已申請之圖書館指定參考書目圖書館指定參考書查詢 |相關處理要點