Type of Credit: Elective
Credit(s)
Number of Students
This graduate course will introduce students a range of fundamental issues about new media convergence by examining the impacts of ICT technologies. First, students will learn how to use analytical lenses and mixed-method approaches to investigate new media convergence phenomenon at individual, organizational, and industry levels. The socio-political, economic, and cultural issues involved in media transformation and diffusion of emerging technologies will be examined. Next, this course will investigate how emerging technologies (e.g., multiscreen social TV, social (ro)bots and generative AI) shape media and communication industries and audiences/users. In addition to convergence and innovations, technology-enabled opportunities and risks are key concepts to be covered in this course. We will discuss concerning technological impacts (e.g., media addiction, fake news, disinformation and deepfakes). Through video conferencing and online teaching, the instructor will invite experts from Stanford Social media Lab, National University of Singapore and Nanyang Technological University to co-teach and share new media insights and experiences. In the end of semester, students will complete a rigorous research article regarding new media convergence with empirical data.
*This course will incoporate online teaching with Dr. Sunny Liu (Associate Director, Stanford Social Media Lab); Dr. Natalie Pang (Associate Professor, Dept. of New Media Communication, National University of Singapore) and Dr. Edson Tandoc, (Professor, Wee Kim Wee School of Communication, Nanyang Technological University).
能力項目說明
OBJECTIVES
Media industries and society are transforming by the forces of emerging and convergent technologies. This course is essential for students to get familiar with emerging technologies and learn how to conduct new media research and address practical issues in media innovations, transformation, and risk aspects. Specifically,
LEARNING OUTCOMES
To keep abreast of rapid technological changes, the instructor selects emerging media cases for teaching and class discussions. Guest lecturers with domain knowledge expertise will share insights about latest developments and impacts of new media convergence. Students will expose to emerging media phenomenon in various contexts, including United States, Singapore, and Taiwan. To enhance international perspectives and provide refreshing inputs, students are encouraged to share local new media cases during discussions and topical presentations, which co-construct the vibrant learning dynamics and enriched experiences. With respect to the final project, students will be trained to conduct empirical research regarding new media convergence in various contexts. During the research process, students will obtain solid research skills and research collaborative experiences. Additionally, they will learn the different developmental trajectories of emerging technologies and their impacts in various countries.
| 教學週次Course Week | 彈性補充教學週次Flexible Supplemental Instruction Week | 彈性補充教學類別Flexible Supplemental Instruction Type |
|---|---|---|
|
Date |
Topic/Event |
Readings |
Special Notes Deadlines |
|
Week 1 2/21 |
Introduction & course overview Understand new media & disruptive innovation Dr. Trisha Lin
|
Book: Grant, A. & Meadows Ch1&3 (ICT) Miller (2011) Ch3 Video Disruptive innovation |
Homework:Disruptive innovation |
|
Week 2 2/28 |
Peace Memorial Day holiday |
|
|
|
Week 3 3/6 |
New media convergence & theoretical implications Dr. Trisha Lin (Invited talk: Social media health campaign: A mixed-method approach: Dr. Shaohai Jiang, Assistant prof, National University of Singapore) |
Nightingale & Dwyer Ch2,3 Article:
|
|
|
Week 4 3/13
|
New media research & mixed-method approaches (Mobile research) Dr. Trisha Lin |
Lin’s smartphone papers
|
Divide research groupsIntroduce final projects |
|
Week 5 3/20
|
Multiscreen social TV as new convergence & screen dependency Dr. Trisha Lin
|
Article: Lin & Chiang (2016) Lin & Chiang (2017) Lin, Kononova, & Chiang (2019) |
Topical presentation 1 (10-mins/group) |
|
Week 6 3/27 |
Social Robots & older adults Dr. Sunny Liu, Research Director, Stanford Social Media Lab |
Lin (2023) Lin, Lee & Bautista (2022) |
|
|
Week 7 4/03 |
Spring Break Public holiday |
|
|
|
Week 8 4/10 |
Generative AI and Well-being Dr. Sunny Liu |
To be decided |
Assignment |
|
Week 9 4/17 |
AI Socialbot, deepfakes & misinformation
Research proposal presentation Dr. Trisha Lin |
PPT presentations & Q&A |
Topical presentation 2 |
|
Week 10 4/24
|
Social media civic engagement Associate Prof. Natalie Pang, Dept. of Communication & New Media National University of Singapore |
To be decided |
|
|
Week 11 5/1 |
Data innovation, privacy & security Dr. Natalie Pang |
To be decided |
|
|
Week 12 5/8 |
Generative AI, trust & risks Dr. Natalie Pang |
To be decided |
|
|
Week 13 5/15 |
Changing news consumption patterns: The rise of social media and messaging apps Prof. Edson Tandoc, WKWSCI Nanyang Technological University |
To be decided |
|
|
Week 14 5/22 |
Moving into social media spaces: From real news to fake news Prof. Edson Tandoc |
To be decided |
|
|
Week 15 5/29 |
Fighting fake news: The need for a new news media literacy Dr. Edson Tandoc |
To be decided |
|
|
Week 16 6/5 |
Final presentations & Feedback Dr. Trisha Lin |
|
15 min presentations & 5 mins Q&A
|
|
Week 17 6/12 |
Dragon Boat Festival holiday
|
No class |
|
|
Week 18 6/19 |
Final paper |
|
Submit written papers to Moodle (before 5pm) |
ASSESSMENT COMPONENT
The student will be assessed according to the course objectives stated in this syllabus through continual assessments (CA) (100%):
1. Class attendance & participation (10%)
As this course is largely seminar-based, participating in class discussions are highly encouraged.
2. Topical Presentation (15%) (Dr. Lin)
2-3 students team up to select a new media topic for presentation. Topical presentations should integrate knowledge and information from journal articles, book chapters or market reports to elaborate important issues related. Each selects a good-quality paper published after 2020 with proposed questions. Topics and selected articles ought to post them to Moodle and Facebook. (Suggest discuss with Dr. Lin about the topic & papers>
3. Online course assignments (25%) (Dr. Liu, Dr. Pang & Dr. Tandoc)
Guest professors will give assignments.
4. New media research term paper (50%)
1) Proposal (15%): Oral presentation (5%) & ppt proposal (10%);
2) Term paper (35%): Final presentation (10%); written paper (25%)
Proposal: Students work as groups for a proposal which contains introduction, research aims, succinct literature review (relevant studies, theoretic concepts or analytical framework), and method session (with APA references.) Within the scope of new media convergence, the topics are suggested related to groups’ weekly media presentations. Oral ppt presentation is required.
Written Paper: Students work as groups to write a term paper in their selected media presentation area. The topic should focus on either 1) how new media technologies shape traditional media organizations or users, or 2) new media development and impact on industries, professional practices, society or individual users. The length of the article is expected 4,000-5,000 words (excluding references, tables, figures, appendix, etc) with 7th APA-style references. Each group will also give ppt presentations.
# All writing, papers and ppt slides must be uploaded to NCCU Moodle before deadlines.
Grading
Readings will be uploaded to Moodle
| 書名 Book Title | 作者 Author | 出版年 Publish Year | 出版者 Publisher | ISBN | 館藏來源* | 備註 Note |
|---|
Moodle and Facebook Group "NCCU New Media Convergence" https://www.facebook.com/groups/192204868204639/