Type of Credit: Elective
Credit(s)
Number of Students
本課程[2學分，每次3小時]以企業經營管理實例，搭配獨特之實戰演練模組，結合基本的博奕（賽局）理論，針砭當前企業經營管理目標與決策模式。
[Alert! High intensity of class participation is required!] As a formal executive Chairman and CEO, I reconstruct the many battles constantly faced by businesses in pursuing optimal decision making throughout this learning and development project. The course employs the most fundamental and ituitive yet non-technical Game Theory to analyze business practices. We pay special attention to the factors that drive demand and supply changes. Then we will look into the business environment to derive conditions for sustaining cooperation and identify factors for spurring competition.
能力項目說明
1. To enable the students understand corporate interaction as a game-theoretic problem.
2. To familiar the students with the notions of game equilibrium and how it is analyzed and applied in real cases.
3. To embed a game-playing mentality within students through simulated business scenarios and decision making processes.
| 教學週次Course Week | 彈性補充教學週次Flexible Supplemental Instruction Week | 彈性補充教學類別Flexible Supplemental Instruction Type |
|---|---|---|
|
# |
Theme |
Content |
Text |
Reading |
Case |
|
|
Scouting the environment |
Introduction of Game Theory and its relevance to business practices |
Game Theory in useful in McKinsey's Words
|
Analytics - A hot theme for Business School |
The War on Coke
Apple Bite |
|
|
What’s in a market (1) |
Working with Demand
|
Economics of Platforms（HBR） |
How did Steve Jobs think about demand? |
WID.world |
|
|
Bottom of the Pyramid |
Business Games for the bottom of the pyramid |
Strategy+Business: the fortune at the bottom of the pyramid |
BCC cases analysis |
In-class group discussion |
|
|
Going Upscale |
Demand Elasticities and the luxury business |
Class handouts |
Class handouts |
Luxury shopping mall |
|
|
What’s in a market (2) |
peek inside the market volatility |
Bottom of the Pyramid |
Trading up or trading down?
|
|
|
|
May the force be with you |
Supply side analysis |
The Innovator's Dilemma |
Cut Cost yet Grow Strong: |
P&G’s Cost Cutting – Portfolio |
|
|
Organization Games |
Teaming up and then fine tuning |
Class handouts |
Class handouts |
In-class simulation |
|
|
Game Analytics (I) |
Normal form games |
Knowledge is Power?! |
1.A Beautiful Mind 2.Ransom - who's scared now? |
Save you self, Dilbert! |
|
|
Game Analytics (II) |
Extensive form games |
Hot dogs, who wants a hot dog? |
Class handouts |
In-class simulation |
|
10 |
The Myth of Cooperation |
3D Negotiation |
3 Party Negotiation Game |
Class handouts |
In-class simulation |
|
˙˙ |
What a Wonderful Networked World |
Why Networking is important for your career? |
J. Organiz. Behav. 24, 689–708 (2003) Predictors of success in the era of the boundaryless career |
Class handouts |
Class handouts |
|
|
What a Wonderful Networked World |
Networking Event |
Grand Finale |
Preparing CV |
|
期中小組產出 (Team outputs throughout the semester)40%，
期末評量(Final Comprehensive Project)50%，
課堂參與(Participation)10%。
1. (Must reads) Various readings uploaded to the course moodle website
2. (Reference) Information Rules – A Strategic Guide to the Network Economy. By Carl Shapiro and Hal Varian. 1999 McGraw-Hill (資訊經營法則—時報文化)
moodle.nccu.edu.tw