Type of Credit: Elective
Credit(s)
Number of Students
This course delves into the critical stages during the entrepreneurial process, ranging from opportunity recognition and evaluation, business model planning, new product development, financial estimation, and fundraising. The curriculum provides comprehensive training in strategic thinking and planning with lectures and case studies. Students will be teamed up into several startups to develop new venture ideas and present the proposals in a simulated entrepreneurial pitch.
能力項目說明
| 教學週次Course Week | 彈性補充教學週次Flexible Supplemental Instruction Week | 彈性補充教學類別Flexible Supplemental Instruction Type |
|---|---|---|
| # | Date | Content | Reading | Case |
| 1 | 03/26 | Opportunity recognition and evaluation | p.26-24 | TabletTeach |
| 2 | 04/02 | Business model | p.52-63 | Preferred Networks |
| 3 | 04/09 | Business plan and strategy | p.122-130;p14-17 | Spotify |
| 4 | 04/16 | Proposal presentation & case study | ||
| 5 | 04/30 | New product development | p.163-177 | Savemom |
| 6 | 05/07 | Financial estimation | p.371-390 | Crowdfunding |
| 7 | 05/14 | Intellectual property | p.243-253 | ttools (A) |
| 8 | 05/21 | Entrepreneurial funding | p.395-421 | Glassdoor |
| 9 | 05/28 | Guest speaker | ||
| 10 | 06/04 | Final presentation |
D. Grading Policy
Mid-term Proposal Presentation (at least 5 slides in 10 mins) 25%
Final New Venture Presentation (at least 10 slides in 15 mins) 35%
Final Report (15 double-spaced pages) 25%
Participation 15%
1. Textbook:
Byers, T., Dorf, R., & Nelson, A. 2018. Technology Ventures: From Idea to Enterprise
(5th Ed.)
Osterwalder, A., & Pigneur, Y. 2010. Business Model Generation. John Wiley & Sons.
2. Recommended Books: