Type of Credit: Elective
Credit(s)
Number of Students
1 credit, taught in 5 sessions of 3 hours per week.
Class days on Thursdays 7:10-10:00 pm, the 1st day of class is April 11, the last day of class is May 9.
能力項目說明
In order to compete in the international business arena, global strategy is critically important to lead to success. While the global business is often complex and unique by itself, there are certain generic strategies can be applied and business models can be learned from. Due to the nature of complexity and uniqueness, reading more case studies is the best complimentary way to gain appreciation and deepen understanding of the learning. Equipped with the knowledge gained from this course, one could better serve and even lead the global business and learn to be a strategic thinker.
| 教學週次Course Week | 彈性補充教學週次Flexible Supplemental Instruction Week | 彈性補充教學類別Flexible Supplemental Instruction Type |
|---|---|---|
|
# |
Date |
Contents |
Text |
Reading / Video / Podcast |
|
1 |
April 11 |
- Course contents, getting acquainted, miscellaneous arrangement - Generic Global Strategies AAA
|
De Kluyver: Chapter 3 (p.41-63) |
- Read the Text assigned
|
|
2 |
April 18 |
- Markets and Mode of Entry - Case Study #1 |
De Kluyver: Chapter 5 (p.93-114) |
- Read the Text assigned - Read Case Study #1 and prepare for group discussion questionnaire |
|
3 |
April 25 |
- Value Proposition and Branding - Case Study #2 |
De Kluyver: Chapter 6 & 7 (p.115-160) |
- Read the Text assigned - Read Case Study #2 and prepare for group discussion questionnaire |
|
4 |
May 2 |
- Value Chain Infrastructure - Case Study #3 |
De Kluyver: Chapter 8 (p.161-184) |
- Read the Text assigned - Read Case Study #3 and prepare for group discussion questionnaire |
|
5 |
May 9 |
- Management & Regulations - Case Study #4
|
De Kluyver: Chapter 9 & Appendix A (p.203-234) |
- Read the Text assigned - Read Case Study #4 and prepare for group discussion questionnaire |
|
Assignment |
Points Possible |
|
Class room quizzes |
40 |
|
Case Studies – groups reporting |
4 x 10 = 40 |
|
Class Discussion Participation & Contribution |
20 |
ISBN 978-1-60649-072-3 (hardcopy book)
ISBN 978-1-60649-073-0 (e-book)
- Whirlpool Corporation’s Global Strategy
/ Thunderbird School of Global Management TB0175
- Toyota’s Strategy and Initiative in Europe: The Launch of the Aygo
/ IMD (International Institute for Management Development) IMD318