Type of Credit: Required
Credit(s)
Number of Students
The course will focus on solving business problems and creating new opportunities with information technologies. It will provide concepts and frameworks for understanding the potential impact of IT on business strategy and performance.
能力項目說明
The primary goal of this course is to prepare the business professional to think
strategically, creatively, and critically about the application of information systems in business
settings. While fundamental technologies are typically available to all corporations,
excellence in the efficiency and effectiveness of decision making, deployment, and
utilization of the systems can result in significant economic benefits.
- develop a clear understanding of the nature of the “digital economy” and identify a set of
challenges facing firms of different kinds.
- study the various types of electronic commerce applications in use today and likely to emerge in
the coming years.
- know the IT trends and leverage the value of emerging technologies
- set the right direction of IS implementation – selection, design, implementation and
management.
Business Values and Information Systems Key System Applications for the Digital Age
Business Innovations with Technologies
| 教學週次Course Week | 彈性補充教學週次Flexible Supplemental Instruction Week | 彈性補充教學類別Flexible Supplemental Instruction Type |
|---|---|---|
| # | Date | Content | Reading and Activities |
| 1 | 3/6 | Digital Transformation for Business Today - from Internal MIS to Innovative MIS | A Country of Convenience Class grouping 8 groups Read Case 1 Individual: OODO and ERP |
| 2 | 3/13 | Enterprise Applications - Adopt or Adapt Case 1: Broadband-X: Enterprise Resource Planning Implementation (W21061-PDF-ENG) (IVEY 9B20E021) |
Classroom exercise Read Case 2 |
| 3 | 3/20 | Enterprise Applications and Cloud-Based solutions XaaS Case 2: Can Salesforce Compete in the Carbon Accounting Market? (W67C27-PDF-ENG) |
Read Case 3 |
| 4 | 3/27 | Social Media Strategy Case 3: Ombre, Tie-Dye, Splat Hair: Trends or Fads? “Pull” and “Push” Social Media Strategies at L’Oreal Paris (INS676) |
Read Case 4 |
| 5 | 4/3 | Digital Markets and Digital Goods Case 4: Pinduoduo: Driving E-Commerce in Rural China to Improve Farmers' Livelihoods (SMU903) |
Read Case 5 |
| 6 | 4/10 | Innovative eCommerce Models Case 5: SHEIN vs. Zara: Digital transformation in the fast-fashion industry |
Group project I: eCommerce Business |
| 7 | 4/17 | Corporate Transformation CFO & CTO Dr. John Li | Work on project I |
| 8 | 4/24 | Project presentation eCommerce Business in Practice | Read Case 6 |
| 9 | 5/1 | AI and API for service innovation Case 6: Artificial Intelligence: Stitch Fix - A Blue Ocean Retailer in the AI World (IN1630) |
|
| 10 | 5/8 | Corporate Transformation: ESG Dr. John Li | Study Alexa case |
| 11 | 5/15 | Social Commerce – Crowdsourcing Innovation Models Internet of Things for Industries |
Study Case 7 |
| 12 | 5/22 | Industry Transformation and Change Management Case 7: Largo.ai in Hollywood: Good enough? (IM1247-PDF-ENG) |
Study Case 8 Study Nike and Gucci in Roblox and Sandbox |
| 13 | 5/29 | Digital Transformation and Metaverse Gamification Case 8: HKTVmall: Fostering a New Way of Life through E-commerce (HK1327-PDF-ENG) |
Study PX pay or Line pay |
| 14 | 6/5 | Fintech and Payment Innovation Lynn Chiu | Group project II: Smart Digital Transformation |
| 15 | 6/12 | Final project - Smart Digital Transformation |
D. Grading Policy
⮚ 42% Individual exercises
OODO and SAP (10%), case analysis (8*4%)
⮚ 45% Group Projects
Case presentation and discussion (10%), eCommerce business with social media (25%), Smart Digital
Transformation (10%)
⮚ 13% Participation: classroom sharing 70 + 2*15 – 15 missing class
C. Textbook
A digital course packet, which contains electronic versions of the cases and articles that will be used in the course. Lecture notes will be provided on NCCU E-Learning WM5 system.