Type of Credit: Required
Credit(s)
Number of Students
Students completing this course successfully will be able to:
能力項目說明
Students completing this course successfully will be able to:
| 教學週次Course Week | 彈性補充教學週次Flexible Supplemental Instruction Week | 彈性補充教學類別Flexible Supplemental Instruction Type |
|---|---|---|
| # | Date | Content | Text | Simulation | Case/Assignment |
| 1. | 6/15 | Introduction to Marketing Strategic Planning and Marketing Introduction to Marketplace Simulation How to do a Case Analysis |
K&H 1,2,9 | Round 1 | |
| 2. | 6/20 | Marketing Math Understanding Consumer Behavior |
K&H 5 | Round 2 | |
| 3 | 6/22 | Understanding Consumer Behavior Product and Branding |
K&H 11, 13-14 |
Round 3 Round 4 |
Crescent Pure Peak Sealing |
| 4. | 6/27 | Pricing Distribution |
K&H 15 |
Round 5 | Marketing Math Homework Due |
| 5. | 6/29 | Integrated Marketing Communication Advertising, Promotion and Public Relation |
K&H 18-19 |
Round 6 | Classic Knitwear Cepuro Foods Land and Nature Jerky |
| 6. | 7/4 | Managing through the Product Life Cycle | K&H 22 |
Round 7 | |
| 7. | 7/6 | Social Media and Personal Selling In Class Final |
K&H 21-22 |
Round 8 | Caesan Cheese Sagacity Tea Montes Calcados |
Since marketing involves the management of a system of exchange of equal value between two parties, I am willing to exchange excellent grades for excellent work. Your work will be evaluated in terms of substantive content as well as the quality of presentation. I will be grading your work based upon your ability to clearly demonstrate that you understand the concepts presented in class. The following weights will be assigned to the below-listed components of the course:
Group Case Analysis 200 Points
Group Presentation 200 Points
Marketing Math Homework 200 Points
Simulation 200 Points
Final Quiz 200 Points
Total 1,000 points
ACADEMIC HONESTY IS EXPECTED.
Note: If there is the slightest evidence that you are using someone else’s work and not your own on your case analysis, I will assign a grade of ZERO (0) to the ENTIRE group submitting a plagiarized group case analysis. The same goes for individual assignments