教學大綱 Syllabus

科目名稱:社群媒體概論

Course Name: Introduction to Social Media

修別:選

Type of Credit: Elective

3.0

學分數

Credit(s)

40

預收人數

Number of Students

課程資料Course Details

課程簡介Course Description

This course is interdisciplinary, covering the mathematical foundations of social network analysis (SNA), including SNA data collection and data analysis processes. Various SNA methods will be introduced, and then students will be asked to practice them using R. Lecture slides and open-source software practices will be provided, and active participation in various activities is expected throughout the course. Students who enjoy interdisciplinary learning processes are encouraged to enroll. Active participation and frequent inquiries during classes are also expected. Toward the end of the course, students will have the option to apply the knowledge gained to complete individual/group projects. The course aims to provide a high level of learning achievement, allowing students to find satisfaction in their academic progress.

核心能力分析圖 Core Competence Analysis Chart

能力項目說明


    課程目標與學習成效Course Objectives & Learning Outcomes

    • Students can gain an understanding of the mathematical foundations of social network analysis (SNA).  
    • Students can practice various SNA methods using appropriate technologies, such as R. 
    • Students can participate in class discussions and conduct individual/group projects in this class. 

    每周課程進度與作業要求 Course Schedule & Requirements

    教學週次Course Week 彈性補充教學週次Flexible Supplemental Instruction Week 彈性補充教學類別Flexible Supplemental Instruction Type

    週次Week

    課程主題
    Topic

    課程內容與指定閱讀
    Content and Reading Assignment

    教學活動與作業Teaching Activities and Homework

    學習投入時間 Student workload expectation

    課堂
    講授

    In-class Hours

    課程
    前後

    Outside-of

    -class Hours

    W1 - Feb 21

    Introduction

    Syllabus Review / Intro to textbook and references / Mathematical Foundations

    [ASNR Ch1-2]

    3

    4.5

    W2 - Feb 28

    [NO CLASS]
    Peace Memorial Day

    Online Resources

    0

    9

    W3 - Mar 06

    Data for Research

    Research Design

    [ASNR Ch3]

    3

    4.5

    W4 - Mar 13

    Data Collection

    [ASNR Ch4]

    3

    4.5

    W5 - Mar 20

    Data Management

    [ASNR Ch5]
    Quiz 1/5

    3

    4.5

    W6 - Mar 27

    Data Analysis Foundations

    Multivariate Techniques Used in Network Analysis

    [ASNR Ch6]

    3

    4.5

    W7 - Apr 03

    [NO CLASS]
    Spring Break

    Ind. Practices 1/2

    0

    9

    W8 - Apr 10

    Visualization

    [ASNR Ch7]

    3

    4.5

    W9 - Apr 17

    Local Node-level Measures

    [ASNR Ch8]
    Quiz 2/5

    3

    4.5

    W10 - Apr 24

    Centrality

    [ASNR Ch9]

    3

    4.5

    W11 - May 01

    Group-level Measures

    [ASNR Ch10]
    Quiz 3/5

    3

    4.5

    W12 - May 08

    Subgroups and Community Detection

    [ASNR Ch11]

    3

    4.5

    W13 - May 15

    Equivalence

    [ASNR Ch12]
    Quiz 4/5

    3

    4.5

    W14 - May 22

    Analyzing Two-mode Data

    [ASNR Ch13]

    3

    4.5

    W15 - May 29

    Data Analysis Advanced

    Introduction to Inferential Statistics for Complete Networks

    [ASNR Ch14]
    Quiz 5/5

    3

    4.5

    W16 -Jun 05

    ERGMs

    [ASNR Ch15]

    3

    4.5

    W17 - Jun 12

    SAOMs

    [ASNR Ch15]
    Ind. Practices 2/2

    3

    4.5

    W18 - Jun 19

    SNA Project Demo

    Individual or Group Project Demo - Will be video recorded during the presentation

    Review
    [ASNR Ch1~15]

    0

    9

    授課方式Teaching Approach

    35%

    講述 Lecture

    0%

    討論 Discussion

    20%

    小組活動 Group activity

    20%

    數位學習 E-learning

    25%

    其他: Others: case study, hand-on practices

    評量工具與策略、評分標準成效Evaluation Criteria

    50% Quizzes - five times 

    20% Individual Practices - two times in W7 and W17

    30% Individual or Group SNA project demo in W18

    You are also totally free to use generative AI ~ :)

    指定/參考書目Textbook & References

    Textbook

    Borgatti, S. P., Everett, M. G., Johnson, J. C., & Agneessens, F. (2022). Analyzing social networks using R. SAGE Publications Asia-Pacific Pte Ltd. [ASNR]

     

    References

    1. Borgatti, S. P., Everett, M. G., & Johnson, J. C. (2018). Analyzing social networks (2nd eds.). https://study.sagepub.com/borgatti2e 
    2. UCInet Online Textbook https://faculty.ucr.edu/~hanneman/

    已申請之圖書館指定參考書目 圖書館指定參考書查詢 |相關處理要點

    維護智慧財產權,務必使用正版書籍。 Respect Copyright.

    課程相關連結Course Related Links

    •	NCCU Moodle
    •	UCInet Software https://sites.google.com/site/ucinetsoftware/home
    •	Steve Borgatti https://sites.google.com/site/steveborgatti/home
    •	Social Network Analysis by Duke University's Mod-U channel on YouTube  
             https://www.youtube.com/playlist?list=PL1M5TsfDV6Vs7tnHGNgowEUwJW-O8QVp5
    •	The Historical Network Research Community https://www.youtube.com/@HistoricalNetworkResearch
    •	Network Culture https://networkcultures.org/geert/ 

    課程附件Course Attachments

    課程進行中,使用智慧型手機、平板等隨身設備 To Use Smart Devices During the Class

    Yes

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