Type of Credit: Elective
Credit(s)
Number of Students
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This course is conducted completely in English. This course is composed of three modules. In Module I: The Study of Public Policy: we will introduce and discuss the basics of public policy, theory, the key actors, institutions and stakeholders involved in the policymaking process. The students will be introduced to the process through which policy is developed, implemented, and changed. The student will learn a framework for analyzing and assessing public policy decision-making, and stakeholder management and communication that are critical to policy advocacy. In Module II: Public Affairs Theory and Practice: Public affairs is an important tool for building awareness and goodwill between organizations and stakeholders/the public. It can promote the effectiveness of strategic communication activities and build a good network of relationships. This part of the course will use public policy case studies and discussions to help students understand the roles and functions of public affairs and public relations. This part of the course will also explore the impact and challenges that digital media brings to public policy, public relations and strategic communication practice in order to cultivate the ability to deal with and solve problems in practice. In Module III: Public Policy Crisis Management, we delve into the crucial skill of crisis management, with a particular emphasis on media exposures, which is of paramount importance for both public and private sectors. This module introduces strategies and action plans for crisis prevention and response, achieved through the analysis of case studies in crisis management. Students will also participate in simulation activities designed to cultivate and enhance their strategic thinking and decision-making abilities in crisis response scenarios. |
能力項目說明
The primary objective of this course is to augment students’ comprehension of the fundamental theories and practical principles pertinent to public policy and public affairs. It aims to facilitate students in establishing an understanding of both domestic and international trends in public policy and public affairs, and in developing the ability to apply the knowledge to real cases. Furthermore, the course provides students with opportunities to practice and implement strategies for crisis management in the context of public policy issues.
| 教學週次Course Week | 彈性補充教學週次Flexible Supplemental Instruction Week | 彈性補充教學類別Flexible Supplemental Instruction Type |
|---|---|---|
|
週次 |
課程主題 |
課程內容與指定閱讀 |
教學活動與作業 |
|
1 |
Course Introduction |
Introduction of the Course, group assignment, Evaluation Criteria |
Group Assignment |
|
2 |
Public Policy (1) |
Public Policy Overview |
Public Policy Theory |
|
3 |
Public Policy (2) |
Policy Advocacy Overview |
Legislative Process and Policy Advocacy Practice |
|
4 |
Public Policy (3) |
Case Study |
Discussion of Background, Evolution, and Current State of a Specific Policy Issue |
|
5 |
Public Policy (4) |
Stakeholder Management Overview |
Stakeholder Identification, Analysis, Management, and Communication |
|
6 |
Public Policy (5) |
First Assignment and presentation |
Select a policy issue and draw a stakeholder map |
|
7 |
Public Affairs (1) |
Public Affairs Overview (1) |
Basic Concepts of Public Affairs and Public Relations |
|
8 |
Public Affairs (2) |
Public Affairs Overview (2) |
Policy Communication and Media Relations |
|
9 |
Public Affairs (3) |
Case Study |
Integrated Marketing Campaign for a Specific Policy Issue |
|
10 |
Public Affairs (4) |
Guest Speaker |
Social Media and Public Opinion Management |
|
11 |
Public Affairs (5) |
Second Assignment and presentation |
Select a public policy Issue and analysis of its integrated marketing campaign |
|
12 |
Crisis Management (1) |
Crisis Management Overview (1) |
Crisis Management of Personal Branding (artists and politicians) and Corporate Images |
|
13 |
Crisis Management (2) |
Crisis Management Overview (2) |
Social Media and Crisis Communication |
|
14 |
Crisis Management (3) |
Case Study |
Crisis Management of Public or Private Sectors in Policy Advocacy |
|
15 |
Crisis Management (4) |
Case Study |
Crisis Management of Public and Private Sectors during Elections |
|
16 |
Crisis Management (5) |
Third Assignment and presentation |
Engage in a Crisis Case Simulation and participate in a group discussion on how to enhance crisis management, given the opportunity to revisit the situation. Following this, summarize the key points from the group discussion and present them to the class. |
|
17 |
Assignment Discussion |
Q&A time for written assignment |
1:1 schedule would be arranged by application |
|
18 |
Assignment Submission |
Deadline of Written Assignments Submission |
|
Assignment 1: Stakeholder Map with engagement strategy for a policy issue
Assignment 2: Analysis of an integrated marketing campaign of a policy issue
Assignment 3: A case study of Crisis Management .
The English textbook/reading materials will be announced by the course instructor in the beginning of the course.
Here are the Chinese reading materials:
1.蔣念祖著，柯建銘審訂，戴秀芬主編，”立法其實很專業:資深國會法案助理的深度剖析”，米樂文化，2016年，初版3刷。(第一章)
2.陳儀君著，陳翠蘭撰文，”公民自習簿”，時報出版，2019年。(第三章至第五章)