教學大綱 Syllabus

科目名稱:新媒體匯流

Course Name: New Media Convergence

修別:選

Type of Credit: Elective

3.0

學分數

Credit(s)

10

預收人數

Number of Students

課程資料Course Details

課程簡介Course Description

This graduate course will introduce students a range of fundamental issues about new media convergence by examining the impacts of ICT technologies. First, students will learn how to use analytical lenses and mixed-method approaches to investigate new media convergence phenomenon at individual, organizational, and industry levels. The socio-political, economic, and cultural issues involved in media transformation and diffusion of emerging technologies will be examined. Next, this course will investigate how emerging technologies (eg, multiscreen social TV, social (ro)bots and generative AI ) shape media and communication industries and audiences/users. In addition to convergence and innovations, technology-enabled opportunities and risks are key concepts to be covered in this course. We will discuss concerning technological impacts (eg, media addiction, fake news, disinformation and deepfakes). Through video conferencing and online teaching, the instructor will invite experts from Stanford Social media Lab, National University of Singapore and Nanyang Technological University to co-teach and share new media insights and experiences. In the end of semester, students will complete a rigorous research article regarding new media convergence with empirical data.

*This course will incorporate online teaching with Dr. Sunny Liu (Associate Director, Stanford Social Media Lab); Dr. Natalie Pang (Associate Professor, Dept. of New Media Communication, National University of Singapore) and Dr. Edson Tandoc, (Professor , Wee Kim Wee School of Communication, Nanyang Technological University).

核心能力分析圖 Core Competence Analysis Chart

能力項目說明


    課程目標與學習成效Course Objectives & Learning Outcomes

    OBJECTIVES

    Media industries and society are transforming by the forces of emerging and convergent technologies. This course is essential for students to get familiar with emerging technologies and learn how to conduct new media research and address practical issues in media innovations, transformation, and risk aspects. Specifically,

    • Students will become aware of latest media technological trends and get familiar with innovations that have potential impacts on society, industries and audiences and bring opportunities, transformation and risks;

    • Students will understand how new media and convergence are shaped by social, political/legal, economic/market and cultural driving forces;

    • Students will learn how to apply analytical lenses to conduct research about convergent new media phenomenon.

     

    LEARNING OUTCOMES

    To keep abreast of rapid technological changes, the instructor selects emerging media cases for teaching and class discussions. Guest lecturers with domain knowledge expertise will share insights about latest developments and impacts of new media convergence. Students will expose to emerging media phenomenon in various contexts, including United States, Singapore, and Taiwan. To enhance international perspectives and provide refreshing inputs, students are encouraged to share local new media cases during discussions and topical presentations, which co-construct the vibrant learning dynamics and enriched experiences. With respect to the final project, students will be trained to conduct empirical research regarding new media convergence in various contexts. During the research process, students will obtain solid research skills and research collaborative experiences. Additionally, they will learn the different developmental trajectories of emerging technologies and their impacts in various countries.

    每周課程進度與作業要求 Course Schedule & Requirements

    教學週次Course Week 彈性補充教學週次Flexible Supplemental Instruction Week 彈性補充教學類別Flexible Supplemental Instruction Type

    Date

    Topic/Event

    Readings

    Special Notes Deadlines

    Week 1

    2/21

    Introduction & course overview

    Understand new media & disruptive innovation

    Dr. Trisha Lin

     

    Book:

    Grant, A. & Meadows Ch1&3 (ICT)

    Miller (2011) Ch3

    Video

    Disruptive innovation

    Homework:

    Disruptive innovation

    Week 2

    2/28

    Peace Memorial Day holiday

     

     

    Week 3

    3/6

    New media convergence & theoretical implications

    Dr. Trisha Lin

     (Invited talk: Social media health campaign: A mixed-method approach: Dr. Shaohai Jiang, Assistant prof, National University of Singapore)

    Nightingale & Dwyer Ch2,3

    Article:

     

     

    Week 4

    3/13

     

    New media research & mixed-method approaches (Mobile research)

    Dr. Trisha Lin

    Lin’s smartphone papers

     

    Divide research groups

    Introduce final projects

    Week 5

    3/20

     

    Multiscreen social TV as new convergence & screen dependency

    Dr. Trisha Lin

     

    Article:

    Lin & Chiang (2016)

    Lin & Chiang (2017)

    Lin, Kononova, & Chiang (2019)

    Topical presentation 1 (10-mins/group)

    Week 6

    3/27

    Social Robots & older adults

    Dr. Sunny Liu, Research Director, Stanford Social Media Lab

    Lin (2023)

    Lin, Lee & Bautista (2022)

     

    Week 7

    4/03

    Spring Break Public holiday

     

     

    Week 8

    4/10

    Generative AI and Well-being

    Dr. Sunny Liu

    To be decided

    Assignment

    Week 9

    4/17

    AI Socialbot, deepfakes & misinformation

     

    Research proposal presentation 

    Dr. Trisha Lin

    PPT presentations & Q&A

    Topical presentation 2

    Week 10

    4/24

     

    Social media civic engagement

    Associate Prof. Natalie Pang, Dept. of Communication & New Media National University of Singapore

    To be decided

     

    Week 11

    5/1

    Data innovation, privacy & security

    Dr. Natalie Pang

    To be decided

     

     

    Week 12

    5/8

    Generative AI, trust & risks

    Dr. Natalie Pang

    To be decided

     

    Week 13

    5/15

    Changing news consumption patterns: The rise of social media and messaging apps Prof. Edson Tandoc, WKWSCI

    Nanyang Technological University

    To be decided

     

    Week 14

    5/22

    Moving into social media spaces: From real news to fake news

    Prof. Edson Tandoc

    To be decided

     

     

    Week 15

    5/29

    Fighting fake news: The need for a new news media literacy Dr. Edson Tandoc

    To be decided

     

    Week 16

    6/5

    Final presentations & Feedback

    Dr. Trisha Lin

     

    15 min presentations & 5 mins Q&A

     

    Week 17

    6/12

    Dragon Boat Festival holiday

     

    No class

     

    Week 18

    6/19

    Final paper

     

     

     

    Submit written papers to Moodle (before 5pm)

    授課方式Teaching Approach

    30%

    講述 Lecture

    20%

    討論 Discussion

    30%

    小組活動 Group activity

    20%

    數位學習 E-learning

    0%

    其他: Others:

    評量工具與策略、評分標準成效Evaluation Criteria

    ASSESSMENT COMPONENT

     

    The student will be assessed according to the course objectives stated in this syllabus through continual assessments (CA) (100%):

    1.    Class attendance & participation (10%)

    As this course is largely seminar-based, participating in class discussions are highly encouraged.

     

    2.  Topical Presentation (15%) (Dr. Lin)

    2-3 students team up to select a new media topic for presentation. Topical presentations should integrate knowledge and information from journal articles, book chapters or market reports to elaborate important issues related. Each selects a good-quality paper published after 2020 with proposed questions. Topics and selected articles ought to post them to Moodle and Facebook. (Suggest discuss with Dr. Lin about the topic & papers>

     

     

    3.  Online course assignments (25%) (Dr. Liu, Dr. Pang & Dr. Tandoc)

       Guest professors will give assignments.

     

    4.    New media research term paper (50%)

    1) Proposal (15%): Oral presentation (5%) & ppt proposal (10%);

    2) Term paper (35%): Final presentation (10%); written paper (25%)

    Proposal: Students work as groups for a proposal which contains introduction, research aims, succinct literature review (relevant studies, theoretic concepts or analytical framework), and method session (with APA references.) Within the scope of new media convergence, the topics are suggested related to groups’ weekly media presentations. Oral ppt presentation is required.

    Written Paper: Students work as groups to write a term paper in their selected media presentation area. The topic should focus on either 1) how new media technologies shape traditional media organizations or users, or 2) new media development and impact on industries, professional practices, society or individual users. The length of the article is expected 4,000-5,000 words (excluding references, tables, figures, appendix, etc) with 7th APA-style references. Each group will also give ppt presentations.

    # All writing, papers and ppt slides must be uploaded to NCCU Moodle before deadlines.

     

    Grading

    • Class attendance & participation                         10%
    • Topical presentation (Dr. Lin)                                  15%
    • Online course assignments (Dr. Liu & Dr. Pang & Dr. Tandoc)  25%
    • Term paper (proposal & final paper)                            50 %
    • Total                                                      100%

     

     

     

     

     

     

     

     

    指定/參考書目Textbook & References

    Selected readings will be provided via Moodle. 

    已申請之圖書館指定參考書目 圖書館指定參考書查詢 |相關處理要點

    維護智慧財產權,務必使用正版書籍。 Respect Copyright.

    課程相關連結Course Related Links

    Moodle and Facebook Group "NCCU New Media Convergence" https://www.facebook.com/groups/192204868204639/

    課程附件Course Attachments

    課程進行中,使用智慧型手機、平板等隨身設備 To Use Smart Devices During the Class

    需經教師同意始得使用 Approval

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