Type of Credit: Elective
Credit(s)
Number of Students
本課程[2學分，前12週授課，每次3小時]以企業經營管理實例，搭配獨特之實戰演練模組，結合基本的博奕（賽局）理論，針砭當前企業經營管理目標與決策模式。
I reconstruct the many battles constantly faced by businesses in optimal decision making in this teaching project. The course employs Game Theory to analyze business practices. This course pays special attention to the factors that drive demand and supply changes and the ensuing responses to the outcomes. Then we will look into the business environment to derive conditions for sustaining cooperation and conditions for spurring competition.
能力項目說明
1. To enable the students understand corporate interaction as a game-theoretic problem.
2. To familiar the students with the notions of game equilibrium and how it is analyzed and applied in practical cases.
3. To embed a game-playing mentality within students through simulated business scenarios and decision making processes.
| 教學週次Course Week | 彈性補充教學週次Flexible Supplemental Instruction Week | 彈性補充教學類別Flexible Supplemental Instruction Type |
|---|---|---|
注意事項:
1. 上課時間：週一下午14:10-17:10
2. 上課日期：2/19、3/4、3/11、3/18、4/1、4/15、4/22、5/20、6/3、6/17（10週）
3. 15人以上開課
1st module:
Scouting the environment: Introduction of Game Theory
2nd module:
What's in a market: Working with Demand and peek inside the market volatility
3rd module:
May the force be with you: Supply side analysis
4th module:
Game Analytics
5th module:
The Myth of Cooperation:3D Negotiation
6th module:
What a Wonderful Networked World: Why Networking is important for your career?
期中小組產出 (Team outputs throughout the semester)40%，期末評量(Final Comprehensive Project)50%，課堂參與(Participation)10%。
1.(指定)Moodle網頁公布課前、課後研讀資料
2. (參考)競合策略 : 賽局理論的經營智慧。臺灣培生教育出版（Co-Opetition : A Revolution Mindset That Combines Competition and Cooperation : The Game Theory Strategy That’s Changing the Game of Business by Adam M. Brandenburger and Barry J. Nalebuff）
2. (參考、推薦)Information Rules – A Strategic Guide to the Network Economy. By Carl Shapiro and Hal Varian. 1999 McGraw-Hill (資訊經營法則—時報文化)
3. (參考)管理經濟學（二版）方博亮、林祖嘉 智勝文化出版社
moodle.nccu.edu.tw