Type of Credit: Elective
Credit(s)
Number of Students
This course focuses on marketing research and its implications for marketing-related topics. More specifically, this independent study will examine the extent to which marketing strategies influence consumer preferences, motivations, and attitudes, which may, in turn, affect consumer decision-making and behavior. In the research process, several potential moderators, such as psychological traits, will also be explored. This doctoral seminar is an ongoing process of reading, discussing, and writing. Students will acquire skill sets that will lead them to become self-motivated and competent researchers who can conduct academic research studies independently after this class.
能力項目說明
The course aims to develop students' ability to become independent researchers through interactive discussions with the professor. Students are supposed to complete a research manuscript on a specific topic that is related to the topic of their future research studies.
| 教學週次Course Week | 彈性補充教學週次Flexible Supplemental Instruction Week | 彈性補充教學類別Flexible Supplemental Instruction Type |
|---|---|---|
每週投入學習時間：課前3小時，課堂3小時
|
Week |
Topics |
|
Week 1 |
Problem statement and research objectives |
|
Week 2 |
Finding research gaps and forming research questions |
|
Week 3 |
Literature review: Theoretical frameworks I |
|
Week 4 |
Literature review: Theoretical frameworks II |
|
Week 5 |
Literature review: Development of hypotheses I |
|
Week 6 |
Literature review: Development of hypotheses II |
|
Week 7 |
Literature review: Development of hypotheses III |
|
Week 8 |
First draft of literature review |
|
Week 9 |
Methodology: Research design I |
|
Week 10 |
Methodology: Research design II |
|
Week 11 |
Implementation and data collection I |
|
Week 12 |
Implementation and data collection II |
|
Week 13 |
Data analysis I |
|
Week 14 |
Data analysis II |
|
Week 15 |
Result interpretation and discussion I |
|
Week 16 |
Result interpretation and discussion II |
|
Week 17 |
First draft of the manuscript |
|
Week 18 |
Manuscript revision and submission |
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