教學大綱 Syllabus

科目名稱:國際企業經營策略

Course Name: International Strategy

修別:選

Type of Credit: Elective

3.0

學分數

Credit(s)

30

預收人數

Number of Students

課程資料Course Details

課程簡介Course Description

The course focuses on the strategic management issues important to the operations of the firm in the international context.  

 

核心能力分析圖 Core Competence Analysis Chart

能力項目說明


    課程目標與學習成效Course Objectives & Learning Outcomes


    Students are expected to learn some analytical tools in examining firm performance in an international context. 

    每周課程進度與作業要求 Course Schedule & Requirements

    教學週次Course Week 彈性補充教學週次Flexible Supplemental Instruction Week 彈性補充教學類別Flexible Supplemental Instruction Type

    Temporary Class Schedule

     

    2/21  Course overview and administration

    What is strategy? How to measure firm performance? What determines performance difference among firms?

     

    2/28 National holiday

    3/6  External Analysis

       

    3/13  Case Discussion: Case:

     

    3/20  Global industry

    (Group paper topic due)

     

    3/27  Resource-based view

    Case Discussion:

     

    4/3  Campus Holiday

     

    4/10  Strategies for competing in global industries - Ownership

          Case discussion: Amazon in Emerging Markets

     

    4/17  Group project presentation – Stage I

         

    4/24  Strategies for competing in global industries - Organization

    Case discussion: Acer Aspire (HBSP case. In Transnational Management: Text, Case, and Readings in Cross-Border Management (Third edition) by Bartlett and Ghoshal)

     

    5/1  Knowledge management in MNEs

    Case discussion: McKinsey & Co. (HBSP case. In Transnational Management: Text, Case, and Readings in Cross-Border Management by Bartlett and Beamish)

     

    5/8  Managing headquarter-subsidiary relationships

    Case discussion:

     

    5/15  Strategies for competing in emerging Economies

    Case discussion:

     

    5/22  Ethical issues in MNEs

         Case discussion

     

    5/29  Exam

     

    6/5  Class break

     

    6/12  Group project presentation – Stage II

     

    6/19  Class break

    授課方式Teaching Approach

    40%

    講述 Lecture

    40%

    討論 Discussion

    20%

    小組活動 Group activity

    0%

    數位學習 E-learning

    0%

    其他: Others:

    評量工具與策略、評分標準成效Evaluation Criteria

    Final exam (45%)

    Class participation (15%)

    Group case/paper two-page write-up (10%)

    Group project presentation - stage I (15%)

    Group project presentation - stage II (15%)

     

    指定/參考書目Textbook & References

    Recommended reading:

    Barney JB & Hesterly, WS. 2019. Strategic Management and Competitive Advantage: Concepts and Cases. Sixth Edition. (華泰代理).

    已申請之圖書館指定參考書目 圖書館指定參考書查詢 |相關處理要點

    維護智慧財產權,務必使用正版書籍。 Respect Copyright.

    課程相關連結Course Related Links

    
                

    課程附件Course Attachments

    課程進行中,使用智慧型手機、平板等隨身設備 To Use Smart Devices During the Class

    No

    列印