教學大綱 Syllabus

1. Marketing Research Project (50%):

All students will be formed into a group of two or more students. Peer evaluations will be conducted and taken into consideration later. Each group will design marketing research, collect data, perform data analysis, and interpret the results. Also, they will deliver their findings by presenting them in front of the class. A successful team will be advanced to present their findings at an academic conference. This will be especially helpful for those who are willing to advance their studies to a graduate program. 

2. Exam (30%):

1. (20%) Mid-term exam will be a set of multiple-choice questions. About 30 items will be asked (Closed-book). Any lesson or learning material used in this class is subject to be covered. Please refer to the main constructs and key concepts learned throughout the course.
2. (10%) There will also be a weekly review quiz. Any materials that are covered in the previous week are subject to be on the final exam.

3. Other (20%):

1. (5%) Attendance

2. (5%) Participation: “Cold calls” will be conducted. For meaningful comments, additional points will be given. Remember, active participation and class attendance matter for this class.

3. (10%) Group Activities: Each group will take turns to present and share news articles. A presenting team will summarize and show how the articles are related to key concepts learned from a previous class. The other groups should ask valuable questions to the presenting team. I recommend students read news articles from the Financial Times, The Wall Street Journal, and others. Also, articles from company reports are welcomed, such as McKinsey or BCG. In addition, each team will be assigned a case to present and facilitate class discussion.

4. Academic Policy & Others:

1. Any kind of academic dishonesty will lead to a failing grade (e.g., cheating, misrepresenting, and plagiarism). Please make sure to cite and acknowledge all sources in order to avoid any unintentional plagiarism. There is NO tolerance for academic dishonesty!
2. Please note that an absence of two or more weeks will penalize your final grade. In case of an unavoidable absence, please let me know in advance. Also, being late is considered unacceptable because it interferes with the learning environment for others.
3. I am happy to assist students with disabilities. Please talk to me in case you need any assistance.
4. If you have any questions, please do not hesitate to ask them. Remember, there is no such thing as a “dumb” question.
5. Mentoring, career coaching, and language (English) support are open to all students. If you are willing to communicate with me, please feel free to contact me at any time. Lastly, let’s enjoy this semester!! J