教學大綱 Syllabus

科目名稱:全球經濟與企業發展

Course Name: Global Economics and Business Developments

修別:選

Type of Credit: Elective

2.0

學分數

Credit(s)

12

預收人數

Number of Students

課程資料Course Details

課程簡介Course Description

Graduate level students can learn from Taiwan’s world-class business leaders to understand global economy and corporate leadership with vision and charitable mind. The course aims to educate Taiwan’s future leaders to be globally competitive in the world political economy. The course will focus on teaching students global economic and business trends; and related implications to Taiwan industries and companies. The students will develop analytical framework, business presentation skills, and project based team work.

核心能力分析圖 Core Competence Analysis Chart

能力項目說明


    課程目標與學習成效Course Objectives & Learning Outcomes

    Graduate level students can learn from Taiwan’s world-class business leaders to understand global economy and corporate leadership with vision and charitable mind. The course aims to educate Taiwan’s future leaders to be globally competitive in the world political economy. The course will focus on teaching students global economic and business trends; and related implications to Taiwan industries and companies. The students will develop analytical framework, business presentation skills, and project based team work.

    每周課程進度與作業要求 Course Schedule & Requirements

    教學週次Course Week 彈性補充教學週次Flexible Supplemental Instruction Week 彈性補充教學類別Flexible Supplemental Instruction Type

    Week 1 and 2 –(2024/02/23)

    Introduction to Global Economics and Business Developments

    Case Study – Recommended Reading – Michael Porter, Competitive Strategy, Chapter 1, The Structural Analysis of Industries; Chapter 2, Generic Competitive Strategies

     

    Week 3 and 4 –(2024/03/01)

    Financial Analysis

    Case Study – Recommended Reading – Michael Porter, Competitive Strategy, Chapter 3, A Framework for Competitor Analysis; Chapter 4, Types of Market Signals

    Case Study - Recommended Reading – Michael Porter, Competitive Strategy, Chapter 5, Competitive Moves; Chapter 6, Strategy Toward Buyers and Suppliers


    Week 5 and 6 – Mid-term Exam and Review -(2024/3/08)

    Case Study - Recommended Reading – Michael Porter, Competitive Strategy, Chapter 7, Structural Analysis Within Industries; Chapter 8, Industry Evolution


    Week 7 and 8 –(2024/03/15)

    Economics

    Case Study - Recommended Reading – Michael Porter, Competitive Strategy, Chapter 9, Competitive Strategy in Fragmented Industries; Chapter 10, Competitive Strategy in Emerging Industries

    Case Study - Recommended Reading – Michael Porter, Competitive Strategy, Chapter 11, The Transition to Industry Maturity; Chapter 12, Competitive Strategy in Declining Industries


    Week 9 and 10 – Presentation and Review -(2024/04/12)

    Corporate Valuation


    Week 11 and 12 –(2024/04/19)

    Case Study - Recommended Reading – Michael Porter, Competitive Strategy, Chapter 13, Competition in Global Industries; Chapter 14, The Strategic Analysis of Vertical Integration

    Case Study - Recommended Reading – Michael Porter, Competitive Strategy, Chapter 15, Capacity Expansion; Chapter 16, Entry into New Businesses


    Week 13 and 14 – (2024/04/26)

    Case Study - Recommended Reading – Geoffrey Moore, Gorilla Game, Chapter 2, How High Tech Markets Develop; Chapter 3, Understanding Gorilla Power;


    Week 15 and 16 –(2024/05/31)

    Case Study - Recommended Reading – Geoffrey Moore, Gorilla Game, Chapter 5, Mapping the terrain; Chapter 6, Stalking the Gorilla; Chapter 7, Capturing the Gorilla)

    Case Study (Speaker – a public listed biotech company management)

    Recommended Reading – Clayton Christensen, The Innovator’s Dilemma, Chapter 1, How can Great Firms fail?)


    Week 17 and 18 –Final Exam - (2024/06/14)

    Case Study - Recommended Reading – Clayton Christensen, The Innovator’s Dilemma, Chapter 2, Value networks and the Impetus to Innovate)

    授課方式Teaching Approach

    60%

    講述 Lecture

    30%

    討論 Discussion

    10%

    小組活動 Group activity

    0%

    數位學習 E-learning

    0%

    其他: Others:

    評量工具與策略、評分標準成效Evaluation Criteria

    Attendance - 10%

    Participation – 10%

    Mid-term Exam – 20%

    Presentation – 30%

    Final Exam – 30%

    指定/參考書目Textbook & References

    Textbook & References

    Competitive Strategy, Michael Porter

    The Innovator’s Dilemma, Clayton Christensen

    The Gorilla Game, Geoffrey Moore

    Crossing the Chasm, Geoffrey Moore

    Valuing a Business, Shannon P. Pratt

    The Valuation of Technology, F. Peter Boer

    Valuation, Tom Copeland

    Fundamentals of Corporate Finance, Stephen A. Ross

    The Analysis and Use of Financial Statements, Gerald I. White

    Economics, James Gwartney

    已申請之圖書館指定參考書目 圖書館指定參考書查詢 |相關處理要點

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    課程相關連結Course Related Links

    
                

    課程附件Course Attachments

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