Type of Credit: Elective
Credit(s)
Number of Students
Almost everyone does some digital publishing these days, but effective communication through digital platforms is not as easy but is essential to any information worker. This course provides GCIT students with an in-depth, up-to-date understanding of the digital publishing process, including planning, production, tracking, and marketing. Students will gain hands-on experience in each of these areas.
能力項目說明
The three major goals of this course are:
1. To develop a digital publishing skill set for Web-based communication, marketing, and analytics;
2. To introduce a holistic understanding of the digital publishing process;
3. To foster critical thinking on the evolution and development of digital publishing.
| 教學週次Course Week | 彈性補充教學週次Flexible Supplemental Instruction Week | 彈性補充教學類別Flexible Supplemental Instruction Type |
|---|---|---|
|
Week |
Topic |
Content and Reading Assignment |
Teaching Activities and Homework |
|
1 |
Overview of the course |
|
Introduction/class survey |
|
2 |
Digital publishing in an era of information surplus; fundamentals of digital production
|
Assigned readings |
Lecture |
|
3 |
holiday |
|
No class |
|
4 |
Web development
|
|
HTML coding |
|
5 |
Design principles, trends, tools, and critique; image processing
|
Assigned readings |
Digital design exercise |
|
6 |
Cascading Style Sheets
|
|
CSS coding |
|
7 |
Interactivity; evolution of digital publishing technology
|
Assigned readings |
AI-assisted coding |
|
8 |
Content management systems (CMS), Wordpress options
|
|
Lecture |
|
9 |
Self-hosted Wordpress workshop
|
|
Set up self-hosted Wordpress sites / Presenting final project proposal |
|
10 |
Multimedia content development
|
|
Image and video production lab |
|
11 |
Production of project
|
|
Project production |
|
12 |
Search engine optimization (SEO); social media marketing
|
Assigned readings |
Lecture |
|
13 |
Digital marketing: Google Ads and Facebook advertising
|
Assigned readings |
Lecture and exercise |
|
14 |
Audience metrics; Google Analytics
|
Assigned readings |
Lecture and exercise |
|
15 |
Exam/marketing and tracking your project
|
|
Exam |
|
16 |
One-on-one consultation |
|
|
|
17 |
One-on-one consultation |
|
|
|
18 |
Final project due |
|
Presentation of final project |
Assignments (40%): A series of hands-on assignments on production, tracking, and marketing skills.
Exam (25%): This exam will cover materials discussed in class and readings.
Final project (25%): You will apply what you learn in class on a Web+engagement project.
Participation (10%)