教學大綱 Syllabus

科目名稱:企業倫理與永續發展

Course Name: Business Ethics and Sustainable Development

修別:必

Type of Credit: Required

1.0

學分數

Credit(s)

70

預收人數

Number of Students

課程資料Course Details

課程簡介Course Description

Over the past two decades, business ethics and sustainability development have become increasingly important and attracted wide attention. This course primarily introduces the ethical and sustainability issues possibly faced by firms and individuals. Students are first equipped with basic concepts and theories relateing to business ethics, corporate social responsibility (CSR) and sustainability. Then students will be involved in discussion of four cases and sustainabilty value ranking activity. Students are required to preview cases before attending the class and expected to actively participate in class discussions.

核心能力分析圖 Core Competence Analysis Chart

能力項目說明


    課程目標與學習成效Course Objectives & Learning Outcomes

    • To learn fundamental concepts of business ethics and sustainability development
    • To cultivate logical reasoning from an ethical standpoint
    • To discuss the application of business ethics, CSR and sustainability in business decisions

    每周課程進度與作業要求 Course Schedule & Requirements

    教學週次Course Week 彈性補充教學週次Flexible Supplemental Instruction Week 彈性補充教學類別Flexible Supplemental Instruction Type

    Schedule

    Day 1: October 14, Saturday

    9:00 – 9:10

    Preparation

    Section

    9:10 – 10:40

    [90 minutes]

    Fundamentals of business ethics, CSR and sustainability (1)

    (Prof. Yung Ming Shiu)

    A

    10:40 – 11:00

    Break

     

    11:00 – 12:10

    [70 minutes]

    Fundamentals of business ethics, CSR and sustainability (2)

    (Prof. Yung Ming Shiu)

    A

    12:10 – 13:40

    Lunch break

     

    13:40 – 14:20

    [40 minutes]

    Group discussion for Case 1

    Lee and Li, Attorneys-at-Law and the Embezzlement of NT$3 Billion

    B

    14:20 – 15:50

    [90 minutes]

    Case # 1

    (Professor Yung Ming Shiu)

    15:50 – 16:10

    Break

     

    16:10 – 16:50

    [40 minutes]

    Group discussion for Case 2 (CBCC 12-IE-02)

    Longevity Design House: The Dilemma of a Social Enterprise's Growth

    C

    16:50 – 18:20

    [90 minutes]

    Case # 2

    (Professor Steven Park)

     

    Day 2: October 15, Sunday

    9:00 – 9:10

    Preparation

    Section

    9:10 – 9:40

    [30 minutes]

    Group discussion for Case #3 (HBR Reprint 97307)

    The parable of the Sadhu

     

    9:40 – 11:20

    [100 minutes]

    Case # 3   

    (Professor Ling-Tai Lynette Chou)

    D

    11:20 – 11:40

    Break

     

    11:40 – 12:10

    [30 minutes]

    Sustainability and ESG

    (Professor Carol Lin)

     

    12:10 – 13:40

    Lunch break

     

    13:40 – 15:10

    [90 minutes]

    Group activity: sustainability value ranking & presentation

    (Professor Carol Lin)

    E

    15:10 – 15:30

    Break

     

    15:30 – 16:10

    [40 minutes]

    Group discussion for Case #4 (Case no.: IVEY 908M11)

    Mattel and the Toy Recalls (B)

    F

    16:10 – 17:40

    [90 minutes]

    Case # 4

    (Professor Sonia Lo)

     

    Group Discussion Questions:

    Case #1: Lee and Li, Attorneys-at-Law and the Embezzlement of NT$3 Billion

    Assignment questions:

    1. Please describe the crisis event in this case. Who are the stakeholders? How and to what extent are they affected by this event?
    2. If you were the Head of the law firm, how would you manage this crisis differently?
    3. If you were the Head of PR of this law firm, how would you announce this negative event? (Role playing: one group represents the law firm and holds a press conference; the others represent news reporters and ask questions in the press conference)
    4. How did the law firm prevent reputation ruin and further promote its reputation through CSR engagement?

     

    Case #2: Longevity Design House: The Dilemma of a Social Enterprise's Growth (Case No CBCC 12-IE-02)

    Assignment questions:

    1. Do you consider LDH a social enterprise? Why?

    2. Please identify 1) the different stages of how LDH transformed its business model, 2) the causes of the transformation, and 3) the consequences to its stakeholders for each stage.

    3. Do you agree or disagree with LDH to grow its wearable device or furniture business? Why?

     

    Case #3: The parable of the Sadhu (Harvard Business Review Reprint 97307)

    Author: Bowen H. McCoy

    Assignment questions:

    1. What happened on the mountain? What was the focal issue?

    2. Derived issues regarding ethical dilemmas:

    A) What is an ethical dilemma? When did it occur? What are its characteristics?

    B) Did people always sense the existence of an ethical dilemma when it occurred?

      How would people usually react at the sight for the first time?

      Would they have different reactions afterwards? Were those excuses or reflections?

    C) Who would be responsible for the regretful results? Individuals or the group as a whole?

    D) Should any individual give up his/her opportunity to reach the climax for saving the life          of a stranger?

    3. Derived issues regarding the core values of an organization:

    A) Do you agree that there are core values in every organization?

    B) How can an organization build a consensus among all members about its core values?

    C) How can an organization preserve or pass on its core values to all members?

    D) What is the relationship between an organization's core values and the ethical values of its members? As an individual, do you have personal ethical principles?

     

    Case #4: Mattel and the Toy Recalls (B)   (Case no.: IVEY 908M11)

    Assignment questions:

      1. What went wrong with Mattel’s recall strategy?
      2. Who are Mattel’s stakeholders? Who did Mattel cater to in the recall?
      3. What values did Mattel exhibit during the recall? How did they affect Mattel?
      4. What should Mattel do right now and in the future?

     

    授課方式Teaching Approach

    50%

    講述 Lecture

    20%

    討論 Discussion

    30%

    小組活動 Group activity

    0%

    數位學習 E-learning

    0%

    其他: Others:

    評量工具與策略、評分標準成效Evaluation Criteria

    Grading:

    1. Attendance: 40% (each section, CAA’s record)
    2. Participation: 40% (each section, CAA’s record)
    3. Values Ranking Presentation: 20% (Prof. Carol Lin)

     

    Grading details:

    Attendance: 40% (each section, course assistant’s record)

    Per section, 3 points will be deducted whenever students show up late or depart early.

    7 points will be deducted when students miss/skip one section (lecture or case discussion).

     

    Participation: 40% (lecture + case discussion, course assistant’s record)

    Course assistant will record the number/frequency of class discussion per student per section. The maximum number of participation per student per section is five times. If you have reached sharing opinion five times per section, please kindly give the chance of expression to other students. 

     

    Values ranking presentation: 20% (Prof. Lin)

    Grading will be based on values ranking presentation (team).

     

    指定/參考書目Textbook & References

    TBA

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    課程相關連結Course Related Links

    N/A

    課程附件Course Attachments

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    需經教師同意始得使用 Approval

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