Type of Credit: Elective
Credit(s)
Number of Students
Course Descriptions
The goal of this course is to introduce students to social science research methodology used in the field of communication. Through this course, students will learn how to read and critically analyze research studies, develop and test hypotheses related to communication, design and conduct research studies, and statistically analyze datasets. The course emphasizes both qualitative and quantitative research methods and includes a semester-long communication research project.
能力項目說明
Course Objectives
By the end of this course, students will be able to:
(1) comprehend the relationship between theory and research methods in the study of communication as a social science;
(2) assess the ethical choices of researchers in conducting and presenting research; (3) compare and contrast major research methods used to investigate communication behavior;
(4) develop skills necessary for conducting communication research;
(5) develop the ability to clearly communicate, both orally and in writing, the findings of original communication research to a lay audience;
(6) become an intelligent consumer of researchable to read, understand, explain and critically evaluate communication and other research reported in scholarly journals.
教學週次Course Week | 彈性補充教學週次Flexible Supplemental Instruction Week | 彈性補充教學類別Flexible Supplemental Instruction Type |
---|---|---|
Calendar
Week |
Date |
Topic |
Readings |
Activities |
1 |
09/11 |
Course and syllabus overview
|
第1章導論 |
|
2 |
09/18 |
Why and how to do research |
第2章 研究目的流程與方法 |
Good timing to know your teammate better |
3 |
09/25 |
Literature review
|
第3章 文獻蒐集與管理
|
|
4 |
10/02 |
Writing research proposals
|
第4章 研究計劃書與論文格式
|
|
5 |
10/09 |
National Holiday |
|
|
6 |
10/16 |
Conceptualization and operationalization in quantitative research |
第5章 量化研究問題與概念化操作 |
1. Lecture & discussion 2. Exercise 2 due |
7 |
10/23 |
Sampling |
第6章 抽樣 |
Lecture & discussion
|
8 |
10/30 |
Survey
|
第7章 調查法 |
1. Lecture & discussion 2. Exercise 3 due |
9 |
11/06 |
Experimental Research
|
第8章 實驗法 |
Lecture & discussion
|
10 |
11/13 |
Social network analysis |
|
賴至慧教授主講 |
11 |
11/20 |
Framing analysis & Content analysis |
第9、16章 框架分析與內容分析 |
1. Lecture & discussion 2. Exercise 4 due |
12 |
11/27 |
Exam |
|
|
13 |
12/04 |
Proposal of term research projects |
|
Present research ideas with 5 PPT slides
本次上課時間需調整,將於第一次上課宣布時間 |
14 |
12/11 |
Quantitative analysis
Observations and In-deoth interview |
第10 章 量化分析
第11, 12章 觀察法語訪談法 |
Lecture & discussion
|
15 |
12/18 |
Big data collection |
第17章 網路資料的獲取及分析 Python, NLP, and ML |
Guest speaker: 蔡汶成先生Q search創辦人 |
16 |
12/25 |
小組期末報告 |
|
Present your methods and findings with 10 PPT slides |
17 |
01/01 |
National Holiday |
||
18 |
01/08 |
繳交期末報告以及個人研究心得 (2 pages) No later than 4:00pm |
※Notes: You should look at the present syllabus as a first draft. In order to ensure the class meets all of our needs, it should be expected that we will need to make changes to as we going along. That is, we may change the syllabus by mutual agreement.
Midterm exam |
40% |
Exercises |
20% |
Research paper |
40% |
Course Text and Readings
Required:
Recommended:
American Psychological Association. (2010). Publication manual of the American Psychological Association. (APA Publication Manual, 6th ed. You may use the following link: http://www.apastyle.org/)
Wimmer, R. D., & Dominick, J. R. (2011). Mass media research: An introduction, 9th ed. Belmont, CA: Thompson Wadsworth.
林佳瑩、徐富珍譯 (2004)。《研究方法:基礎理論與技巧》,台北:雙葉。(原書Babbie, Earl. The Basics of Social Research, 2nd ed. )
潘中道等譯 (2016)。《怎麼作研究:社會科學研究方法》,第一版。台北:學富。 (原書Thomas, G. How to Do Your Research Project: A Guide for Students in Education and Applied Social Sciences)
畢恆達 (2010)。《教授為什麼沒告訴我》,台北,小畢空間出版社。
蘇蘅 (2018)。《傳播研究方法新論》,台北,雙葉。