教學大綱 Syllabus

科目名稱:研究方法

Course Name: Research Methods

修別:選

Type of Credit: Elective

3.0

學分數

Credit(s)

20

預收人數

Number of Students

課程資料Course Details

課程簡介Course Description

Course Descriptions

The goal of this course is to introduce students to social science research methodology used in the field of communication. Through this course, students will learn how to read and critically analyze research studies, develop and test hypotheses related to communication, design and conduct research studies, and statistically analyze datasets. The course emphasizes both qualitative and quantitative research methods and includes a semester-long communication research project.

 

核心能力分析圖 Core Competence Analysis Chart

能力項目說明


    課程目標與學習成效Course Objectives & Learning Outcomes

    Course Objectives

    By the end of this course, students will be able to:

    (1) comprehend the relationship between theory and research methods in the study of communication as a social science;

    (2) assess the ethical choices of researchers in conducting and presenting research; (3) compare and contrast major research methods used to investigate communication behavior;

    (4) develop skills necessary for conducting communication research;

    (5) develop the ability to clearly communicate, both orally and in writing, the findings of original communication research to a lay audience;

    (6) become an intelligent consumer of researchable to read, understand, explain and critically evaluate communication and other research reported in scholarly journals.

    每周課程進度與作業要求 Course Schedule & Requirements

    教學週次Course Week 彈性補充教學週次Flexible Supplemental Instruction Week 彈性補充教學類別Flexible Supplemental Instruction Type

     

     

    Calendar

     

    Week

    Date

    Topic

    Readings

    Activities

    1

    09/11

    Course and syllabus overview

     

     

    1章導論

    • 1.  Introduction to the course syllabus
    • 2.  Students to divide into groups

    2

    09/18

    Why and how to do research

    2  研究目的流程與方法

    Good timing to know your teammate better

    3

    09/25

    Literature review

     

    3 文獻蒐集與管理

     

    1. Lecture & discussion
    2. Turn in group member name list

    4

    10/02

    Writing research proposals

               

    4 研究計劃書與論文格式

     

    1. Lecture & discussion
    2. Exercise 1 due

    5

    10/09

    National Holiday

     

     

    6

    10/16

    Conceptualization and operationalization in quantitative research

    5 量化研究問題與概念化操作

    1. Lecture & discussion

    2. Exercise 2 due

    7

    10/23

    Sampling

    6 抽樣

    Lecture & discussion

     

    8

    10/30

    Survey

     

    7 調查法

    1. Lecture & discussion

    2. Exercise 3 due

    9

    11/06

    Experimental Research

     

    8 實驗法

    Lecture & discussion

     

    10

    11/13

    Social network analysis

     

    賴至慧教授主講

    11

    11/20

    Framing analysis & Content analysis

    916 框架分析與內容分析

    1. Lecture & discussion

    2. Exercise 4 due

    12

    11/27

    Exam

     

     

    13

    12/04

    Proposal of term research projects

     

    Present research ideas with 5 PPT slides

     

    本次上課時間需調整,將於第一次上課宣布時間

    14

    12/11

    Quantitative analysis

     

    Observations and In-deoth interview

    10 量化分析

     

     

    11, 12 觀察法語訪談法

    Lecture & discussion

     

    15

    12/18

    Big data collection

    17 網路資料的獲取及分析

    Python, NLP, and ML

    Guest speaker: 蔡汶成先生Q search創辦人

    16

    12/25

    小組期末報告

     

    Present your methods  and findings with 10 PPT slides

    17

    01/01

    National Holiday

    18

    01/08

    繳交期末報告以及個人研究心得 (2 pages) No later than 4:00pm 

    Notes: You should look at the present syllabus as a first draft. In order to ensure the class meets all of our needs, it should be expected that we will need to make changes to as we going along. That is, we may change the syllabus by mutual agreement.

    授課方式Teaching Approach

    60%

    講述 Lecture

    20%

    討論 Discussion

    20%

    小組活動 Group activity

    0%

    數位學習 E-learning

    0%

    其他: Others:

    評量工具與策略、評分標準成效Evaluation Criteria

    Midterm exam

    40%

    Exercises

    20%

    Research paper

    40%

    指定/參考書目Textbook & References

    Course Text and Readings

    Required:

    郭良文、王曉華主編/郭良文、吳泰毅、林素甘、陳延昇、王曉華、林淑芳、陳憶寧、劉念夏、葉子婷、諸葛俊、張玉佩、魏玓 (2022)傳播研究方法:量化.質化與大數據分析》。台北:雙葉。

     

     

    Recommended:

    American Psychological Association. (2010). Publication manual of the American Psychological Association. (APA Publication Manual, 6th ed. You may use the following link: http://www.apastyle.org/)

    Wimmer, R. D., & Dominick, J. R. (2011). Mass media research: An introduction, 9th ed. Belmont, CA: Thompson Wadsworth.

    林佳瑩、徐富珍譯 (2004)。《研究方法:基礎理論與技巧》,台北:雙葉。(原書Babbie, Earl. The Basics of Social Research, 2nd ed. )

    潘中道等譯 (2016)。《怎麼作研究:社會科學研究方法》,第一版。台北:學富。 (原書Thomas, G. How to Do Your Research Project: A Guide for Students in Education and Applied Social Sciences)

    畢恆達 (2010)。《教授為什麼沒告訴我》,台北,小畢空間出版社。

    蘇蘅 (2018)傳播研究方法新論》,台北,雙葉。

     

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