Type of Credit: Elective
Credit(s)
Number of Students
This course is conducted entirely in English and focuses on the analysis and introduction of virtual reality and the metaverse. It explores the various dimensions and perspectives of virtual reality applications, as well as the associated business opportunities. The topics covered will include innovative academic applications of virtual reality, industry applications, marketing and branding applications, as well as aspects such as NFT and virtual amusement parks.
能力項目說明
| 教學週次Course Week | 彈性補充教學週次Flexible Supplemental Instruction Week | 彈性補充教學類別Flexible Supplemental Instruction Type |
|---|---|---|
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每週課程內容與授課進度 |
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授課日期 |
課程主題 |
課程內容綱要 |
授課時數 |
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第 1 次 10月2日 |
A wide spectrum of opinions on Metaverse |
What is metaverse? Let’s have an overview of different perspectives on metaverse. We will be discussing metaverse from VR, AR, Web 3, and the virtual amusement park. |
1 hr, asynchronically |
|
第 2 次 10月9日 |
VR affordances and Proteus effect |
We will learn the three unique affordances of VR by Slater (2007) and how these three affordances can be employed for designing effective VR content for business opportunity. We will also cover innovative research of Proteus effect in academic literature to understand how virtual body illusion can alter our self-concept for social good. |
1 hr, asynchronically |
|
第 3 次 10月16日 |
Metaverse: Meta versus HTC |
We will discuss how Meta and HTC plans their metaverse through these two case studies. |
1 hr, asynchronically |
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第 4次 10月23日 |
VR applications |
We will be covering all variety of VR applications in medical and healthcare industry, in education, in entertainment, in training…etc. |
1 hr, asynchronically |
|
第 5 次 10月30日 |
Marketing in the metaverse: a framework and VR |
Introducing a framework of marketing in the metaverse. We will also discuss how to market in VR through several cases. |
1 hr, asynchronically |
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第 6 次 11月6日 |
Marketing in the metaverse: AR and virtual amusement park |
We will be discussing how brands can engage customers and potential TA through AR and virtual amusement parks. |
1 hr, asynchronically |
Please submit your weekly course reflections and a final course report (in PDF format) through the online teaching platform. The weekly reflections will account for 60% of the grade, while the final course report will account for 40%.