教學大綱 Syllabus

科目名稱:國際智財管理

Course Name: International Intellectual Property Management

修別:選

Type of Credit: Elective

3.0

學分數

Credit(s)

10

預收人數

Number of Students

課程資料Course Details

課程簡介Course Description

This course is a study of intellectual property management from the perspective of multinational corporations. Course content includes international intellectual property treaties, major national intellectual property policies, patent management, trademark management, copyright management, trade secret management, intellectual property rights planning, intellectual property sales and licensing, intellectual property financing, and intellectual property valuation.

核心能力分析圖 Core Competence Analysis Chart

能力項目說明


    課程目標與學習成效Course Objectives & Learning Outcomes

    The objective of this course is to enable students to understand the basic concepts of intellectual property and to apply them to the transnational innovation and international trade practices of international companies.

    This course places great emphasis on pre-class reading. Each week there will be assigned readings and cases that students need to study in detail before class. In addition to reviewing the key points of the pre-class readings, the class will focus on discussing on cases. This course will also require students to collect and analyze IP cases in their own country, and report and discuss them in class, so that students can apply the theories they have learned to actual cases.

    每周課程進度與作業要求 Course Schedule & Requirements

    教學週次Course Week 彈性補充教學週次Flexible Supplemental Instruction Week 彈性補充教學類別Flexible Supplemental Instruction Type

     

    Course Week

    Flexible Supplemental Instruction Week

    Flexible Supplemental Instruction Type

    Ö 16 +2 weeks

       Week 17

    Ö Course-related online learning

    Capstone self-learning

    Completion of designated after-course assignment or work

    Participation in on-campus or off-campus learning activities or community service related to the course

    Other (Please refer to the weekly course schedule and learning requirements)

       Week 18

    Course-related online learning

    Capstone self-learning

    Ö Completion of designated after-course assignment or work

    Participation in on-campus or off-campus learning activities or community service related to the course

    Other (Please refer to the weekly course schedule and learning requirements)

    17 +1 weeks

       Week     

    Course-related online learning

    Capstone self-learning

    Completion of designated after-course assignment or work

    Participation in on-campus or off-campus learning activities or community service related to the course

    Other (Please refer to the weekly course schedule and learning requirements)

    18 weeks

    No flexible supplemental instruction week

     

     

    Week

    Topic

    Content and Reading Assignment

    Teaching Activities and Homework

    1 (9/12)

    Introduction

    Int’l Perspectives of IP management

    Lecture + discussion

    Reading: Chap. 2 + cases

    2 (9/19)

    Patent Management

    Chap. 2 of Textbook 1

    Textbook 2 cases

    Textbook 3 cases

    Lecture + discussion

    Reading: Chap. 2 + cases

    3 (9/26)

    Patent Management

    Chap. 2 of Textbook 1

    Textbook 2 cases

    Textbook 3 cases

    Lecture + discussion

    Reading: Chap. 5 + cases

    4 (10/3)

    Design Patent Management

    Chap. 5 of Textbook 1

    Textbook 2 cases

    Textbook 3 cases

    Lecture + discussion

    Reading: Chap. 3 + cases

    5 (10/10)

    Double Ten Festival

     

    Reading: Chap. 3 + cases

    6 (10/17)

    Trademark Management

    Chap. 3 of Textbook 1

    Textbook 2 cases

    Textbook 3 cases

    Lecture + discussion

    Reading: Chap. 4 + cases

    7 (10/24)

    Copyright Management

    Chap. 4 of Textbook 1

    Textbook 2 cases

    Textbook 3 cases

    Lecture + discussion

    Reading: Chap. 6 + cases

    8 (10/31)

    Trade Secret Management

    Chap. 6 of Textbook 1

    Textbook 2 cases

    Textbook 3 cases

    Lecture + discussion

    Reading: Chap. 8 + cases

    9 (11/7)

    Midterm Exam

    Area of examination: From the 1st to the 8th week of classes

    10 (11/14)

    IP Ownership

    Chap. 8 of Textbook 1

    Textbook 2 cases

    Textbook 3 cases

    Reading: Chap. 9+ cases

    11 (11/21)

    Int’l IP Search & Applications

    Chap. 9 of Textbook 1

    Textbook 2 cases

    Textbook 3 cases

    Practice of Int’l Patent and Trademark Search

    Lecture + discussion

    Reading: Chap. 10 + cases

    12 (11/28)

    IPs as Business Strategies and Legal Rights

    Chap. 10 of Textbook 1

    Textbook 2 cases

    Textbook 3 cases

    Lecture + discussion

    Reading: Chap. 11-13+ cases

    13 (12/5)

    IPs as Tradable Assets and Financial Tools

    Chap. 11-13 of Textbook 1

    Textbook 2 cases

    Textbook 3 cases

    Lecture + discussion

    Reading: Chap. 14+ cases

    14 (12/12)

    IP Evaluation

    Chap. 14 of Textbook 1

    Textbook 2 cases

    Textbook 3 cases

    Lecture + discussion

    Guest Speech

    15 (12/19)

    Final Report

    Final Report

    Final Report

    16 (12/26)

    Final Report

    Final Report

    Final Report

    17 (1/2)

    Flexible Week

    Flexible Supplemental Instruction Week

    Course-related online learning

    18 (1/9)

    Flexible Week

    Flexible Supplemental Instruction Week

    Completion of designated after-course work

     

     

     

     

    授課方式Teaching Approach

    40%

    講述 Lecture

    30%

    討論 Discussion

    20%

    小組活動 Group activity

    10%

    數位學習 E-learning

    0%

    其他: Others:

    評量工具與策略、評分標準成效Evaluation Criteria

     1. Attendance and participation (30%):

    This includes attendance, whether the preview before class is sufficient and the degree of active participation in class discussions. Please also actively participate in the final reports of other groups.

    2. Mid-term Exam (30%):

    Area of examination: From the 1st to the 8th week of classes

    3. Final class report (40%):

    Each group will choose a case or a case company. (Material can be taken from news stories, court decisions, or any other source). The report should include at least the following: (1) What happened in the case (must be related to intellectual property management)? (2) Why did it happen and what problems did the company have in managing its intellectual property (please discuss legal issues and management issues)? (3) How should the company avoid similar damages (please discuss in terms of business organization, management decision-making, legal compliance, etc.)?

    指定/參考書目Textbook & References

    1. Stephen Johnson, Guide to Intellectual Property, The Economist (2015).

    2. Case Studies on Intellectual Property (WIPO)

    3. Cases of WTO/TRIPS

    已申請之圖書館指定參考書目 圖書館指定參考書查詢 |相關處理要點

    維護智慧財產權,務必使用正版書籍。 Respect Copyright.

    課程相關連結Course Related Links

    https://www.wipo.int/ipadvantage/en/search.jsp?ip_right_id=&focus_id=
    https://www.wto.org/english/tratop_e/dispu_e/dispu_agreements_index_e.htm?id=A26
    

    課程附件Course Attachments

    課程進行中,使用智慧型手機、平板等隨身設備 To Use Smart Devices During the Class

    No

    列印