Type of Credit: Required
Credit(s)
Number of Students
The objective of the course is to provide students with a comprehensive understanding of international business, and to develop students' abilities to analyze problems in an international business context. In each section of the course, there will be a mix of lecture and discussion. I will provide you a reservoir of conceptual tools and possible approaches for exploring the issues involved in conducting business abroad.
能力項目說明
Students are expected to utilize the theories and approaches learnt in the class to discuss practical problems in a real international business context.
| 教學週次Course Week | 彈性補充教學週次Flexible Supplemental Instruction Week | 彈性補充教學類別Flexible Supplemental Instruction Type |
|---|---|---|
Tentative Class Schedule
Week 1 (Sept 13) Course overview and administration
International business: An overview
The cultural environment
Week 2 (Sept 20) The political environment
Week 3 (Sept 27) Globalization and Global industry
Case: Global Wine War 2015
Week 4 (Oct 4) International Trade Theories
Week 5 (Oct 11) Foreign Direct Investments
Case: Shopee: Hitting the Pause Button on International Expansion?
Due: The choice of country for mid-term presentation
Week 6 (October 18) International Entry Strategies
Case: Jollibee Foods (A). (TM)
Week 7 (October 25) MBA共同停課週 (office hours: 9-11am Wednesday morning)
Week 8 (November 1) Building and Managing Global Strategic Alliances
Case: Xerox and Fuji Xerox (TM)
Week 9 (Nov 8) Group Presentation: Assignments on Culture
Week 10 (Nov 15) Strategy and Structure
Due: The choice of country for final presentation
Week 11 (Nov 22) Case: Acer Aspire (TM: 3rd edition)
Week 12 (Nov 29) Knowledge management in MNEs
Case: McKinsey & Co. (TM)
Week 13 (Dec 6) Managing Headquarters-subsidiary Relationship
Case: Forbidden City: Launching a Craft Beer in China
Week 14 (Dec 13) Managing Global Manufacturing
Case: ECCO A/S – Global value chain management (TM)
Global Human Resource Management
Week 15 (Dec 20) MBA共同停課週 (office hours: 9-11am Wednesday morning)
Week 16 (Dec 27) Global marketing and Ethical issues in MNEs
Case: Unilever's Lifebuoy in India: Implementing the Sustainability Plan
Week 17 (January 3) Final Exam
Week 18 (January 10) Group Presentation
Exam (45%)
Mid-term group presentation (15%)
Final group presentation (15%)
Case write-up (10%)
Class participation (15%)
Cases in the syllabus