教學大綱 Syllabus

科目名稱:數位經濟與產業競合策略

Course Name: Digital Economy and Coopetition

修別:選

Type of Credit: Elective

1.0

學分數

Credit(s)

10

預收人數

Number of Students

課程資料Course Details

課程簡介Course Description

Introduction the nature of Digital Economy and the current situation. In class to explore how the digital competitive environment to gain advantage in the business and investment strategies, methods, and how to build trusted networks and building social capital.

核心能力分析圖 Core Competence Analysis Chart

能力項目說明


    課程目標與學習成效Course Objectives & Learning Outcomes

    The goals & learning outcomes are to enhance the students the following capabilities of Digital Economy & IT Business Strategies: IT Business-related problem analysis, solving, and decision-making ability, innovation application ability, Integration and master of new IT technologies and applications ability, and International communication and coordination ability.

    每周課程進度與作業要求 Course Schedule & Requirements

    教學週次Course Week 彈性補充教學週次Flexible Supplemental Instruction Week 彈性補充教學類別Flexible Supplemental Instruction Type

    週次

    Week

    課程主題

    Topic

    課程內容與指定閱讀

    Content and Reading Assignment

    教學活動與作業

    Teaching Activities and Homework

    學習投入時間

    Student Workload Expectation

    課堂講授

    In-class Hours

    課程前後

    Outside-of-class Hours

    1

    Introduction

    Textbook & Reading Materials

    Lecture Discussions

    1.0

    2.5

    2

    Digital Economy 1

    Textbook & Reading Materials

    Lecture Discussions

    1.0

    2.5

    3

    Digital Economy 2

    Textbook & Reading Materials

    Lecture Discussions

    1.0

    2.5

    4

    Digital Economy

    Case study & workshop

    Textbook & Reading Materials

    Lecture Discussions

    1.0

    2.5

    5

    Social Networks 1

    Textbook & Reading Materials

    Lecture Discussions

    1.0

    2.5

    6

    Social Networks 2

    Textbook & Reading Materials

    Lecture Discussions

    1.0

    2.5

    7

    Social Networks

    Case study & workshop

    Textbook & Reading Materials

    Lecture Discussions

    1.0

    2.5

    8

    Co-opetion Strategies 1

    Textbook & Reading Materials

    Lecture Discussions

    1.0

    2.5

    9

    Midterm Exam

    Textbook & Reading Materials

    Examination

    1.0

    2.5

    10

    Co-opetion Strategies 2

    Textbook & Reading Materials

    Lecture Discussions

    1.0

    2.5

    11

    Co-opetion Strategies

    Case study & workshop

    Textbook & Reading Materials

    Lecture Discussions

    1.0

    2.5

    12

    Real Word Project Discussion

    Textbook & Reading Materials

    Develop case project solutions & Discussions

    1.0

    2.5

    13

    Guest Speech

    Textbook & Reading Materials

    Develop case project solutions & Discussions

    1.0

    2.5

    14

    Real Word Project Advancement 1

    Textbook & Reading Materials

    Develop case project solutions & Discussions

    1.0

    2.5

    15

    Real Word Project Advancement 2

    Textbook & Reading Materials

    Develop case project solutions & Discussions

    1.0

    2.5

    16

    Final Presentation 1

    Textbook & Reading Materials

    Develop case project solutions & Discussions

    1.0

    2.5

    17

    Final Presentation 2

    Textbook & Reading Materials

    Develop case project solutions & Discussions

    1.0

    2.5

    18

    Final Exam

    Textbook & Reading Materials

    Examination

    1.0

    2.5

    授課方式Teaching Approach

    60%

    講述 Lecture

    20%

    討論 Discussion

    20%

    小組活動 Group activity

    0%

    數位學習 E-learning

    0%

    其他: Others:

    評量工具與策略、評分標準成效Evaluation Criteria

    After each class (Week 2~Week 11), the students need to prepare a short reflection in 700 words on the class content. In order to complete this course, no more than 3 absence is allowed.

     

    Participation-----------------------------30%

    Presentations----------------------------30%

    Final reports-----------------------------40%

    指定/參考書目Textbook & References

    Nexus: Small Worlds and the Groundbreaking Theory of Networks

    By: Mark Buchanan

    Co-Opetition: 1. A Revolutionary Mindset That Redefines Competition and Cooperation; 2. the Game Theory Strategy That’s Changing

    By: Brandenburger, Adam M./ Nalebuff, Barry J.

    Platform Revolution:How Networked Markets Are Transforming the Economy - and How to Make Them Work for You

    By: Geoffrey G. Parker, Marshall W. Van Alstyne, Sangeet Paul Choudary

    etc.

    已申請之圖書館指定參考書目 圖書館指定參考書查詢 |相關處理要點

    維護智慧財產權,務必使用正版書籍。 Respect Copyright.

    課程相關連結Course Related Links

    
                

    課程附件Course Attachments

    課程進行中,使用智慧型手機、平板等隨身設備 To Use Smart Devices During the Class

    需經教師同意始得使用 Approval

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