Type of Credit: Elective
Credit(s)
Number of Students
The objectives of this course are to:
能力項目說明
The objectives of this course are to:
1st Week
Course introduction (I):
Part 1: the roles of mass media in Postmodern Democracy
Part 2: how political actors compete over the news media
Part 3: the agenda-setting and image-setting functions of mass media in
election campaigns
2nd Week
Course introduction (II):
Part 4: comprehend the agenda-setting and image-setting functions of mass
media in election campaigns
Part 5: the strategic uses of polling in election campaigns
Part 6: case study of political ads in Taiwan’s major political campaigns
3rd Week
Political actors compete over the new media
Political power and power over the media
Political control and media independence
Duncan Watts (1997), Political Communication Today
Chapter 11: The media and democracy. Pp.197-209
Gadi Wolfsfeld (2011), Making Sense of Media & Politics: Five Principles in Political Communication
Chapter 1 & 2: Pp.1-44
4th Week
Turning political into news
No such things as objective news
Telling a good story
Gadi Wolfsfeld (2011), Making Sense of Media & Politics: Five Principles in Political Communication
Chapter 3 & 4: Pp.45-94
5th Week
The media get you when you’re not paying attention
Gadi Wolfsfeld (2011), Making Sense of Media & Politics: Five Principles in Political Communication
Chapter 5: Pp.95-118
6th Week
Mediatization and de-centralization of political communication
Kees Brants and Katrin Voltmer (2011), Political Communication in Postmodern Democracy
Chapter 1: Pp.1-18
7th Week
New approaches to political communication
Audience democracy: An emerging pattern in postmodern political
communication
Representation and mediated politics: Representing representation in an age of
irony
Kees Brants and Katrin Voltmer (2011), Political Communication in Postmodern Democracy
Chapter 2 & 3: Pp.19-56
8th Week
No class at the festival
9th Week
Mid-term exam
10th Week
Mediatization: The changing power game between politics and the media
Kees Brants and Katrin Voltmer (2011), Political Communication in Postmodern Democracy
Chapter 4: Pp.59-74
11th Week
De-centralization: New forms of citizenship and political communication
Political consumerism as political participation
Kees Brants and Katrin Voltmer (2011), Political Communication in Postmodern Democracy
Chapter 10: Pp.167-182
12th Week
The media and social control
Media influence upon the formation of public opinion
The triangle of the attentive public, the political actors, and the media
Glasser & et.al. (1995), Public opinion and the communication of consent
Chapter 2: Public opinion and rationality. Pp.33-54
Chapter 9: Social-psychological perspectives on public opinion. Pp.177-216
Chapter 13: Origins and consequences of mediated public opinion. Pp.323-347
13th Week
The agenda-setting functions of the media
The influence of media on issue attributes
The influence of media on candidate images
McCombs, M (2004), Setting the Agenda
Chapter 4: Why agenda-setting occurs. Pp.53-67
Chapter 5: The pictures in our heads. Pp.68-85
Chapter 6: Attribute agenda-setting and framing. Pp.86-97
Chapter 7: Shaping the media agenda. Pp.98-118
Chapter 8: Consequences of agenda-setting. Pp.119-133
14th Week
The components of candidate images
The formation of candidate images
The assessment of candidate images
Hacker K. L. (2004), Presidential Candidate Images
Introduction: The continued importance of the candidate image construct. Pp.1-20
Chapter 1: Campaigns and candidate images in American presidential Elections. Pp.21-48
Chapter 4: The “authentic candidate”: Extending candidate image Assessment. Pp.85-104
Chapter 5: A dual-processing perspective of candidate images formation. Pp.105-132
15th Week
The impact of political polling on voters
The functions of political polling in election campaign
The strategic use of presidential polling
Robert V. Friedenberg (1997), Communication Consultants in Political Communication
Chapter 2: Polling consultants: the intelligence service of the ballot wars. Pp.31-68
Robert M. Eisinger (2003), The Evolution of Presidential Polling
Chapter 1: seeking autonomy: The origins and growth of presidential polling. Pp.1-20
Chapter 2: Planting the seeds of presidential polling. Pp.21-34
16th Week
The content of political advertising: issue vs. image, negative vs. positive
The effects of political advertising on voters
The effects of political advertising on candidate images
Kaid L.L. & Johnston A. (2001), Videostyle in Presidential Campaigns: Style and Content of Televised Political Advertising
Chapter 1: Presidential campaign advertising on television. Pp.1-11
Chapter 2: Political advertising content and effects. Pp.13-24
Hacker K.L. (2004), Presidential Candidate Images
Chapter 6: The effects of political advertising. Pp.83-98
Lynda Lee Kaid (2004), Handbook of Political Communication Research
Chapter 7: Political advertising. Pp.155-202
17th Week
Student's presentation
18th Week
Student's presentation
Class participation 40%
Reports on designated readings 60%
Information on Assignment：
Students are required to turn in 2-4 pages (no more than 4 pages) of reading report on the designated readings each week. For each weekly report at least 2-3 questions springing from the readings should be raised for possible class discussion. When we have invited speakers to conduct special topics, student shall turn in 2 pages response and reflection 7 days after.
This will be announced in the first weekly meeting.