Type of Credit: Elective
Credit(s)
Number of Students
This course is designed to instruct students with digital content marketing in the social media landscape. Students in this class will develop both theoretical understanding as well as practical hands-on skills in digital content creation, marketing, and social media operations.
能力項目說明
Course objectives and learning outcomes are as follow:
Week 1
Lecture/Discussion
History of the Web
How the Web Works
Hands-on
HTML I
Week 2
Lecture/Discussion
The rise of Unser-generated content and Social Media
Hands-on
HTML II
Week 3
Lecture/Discussion
Project 1 Presentation
Principles of Digital Photography
Story Telling with Digital Photography
Hands-on
Canva
Photoshop I
Week 4
Lecture/Discussion
Photos, Images, Infographics Design for the Web and for Social Media
What are the traditional and cutting edge tools for image creation?
Hands-on
Adobe Online Tools
Photoshop II
Week 5
Lecture/Discussion
Design Principles:
The traditional media, the Web, and the Social Media
*Term Project Announced
Hands-on
What is Cascading Stylesheet?
CSS I
Week 6
Lecture/Discussion
Project 2 Presentation (Photoshop)
How to Create a Photo Story for the Web and for Social Media
*Term Project Topic due
Hands-on
What is Cascading Stylesheet?
CSS II
Week 7
Lecture/Discussion
Term Project Presentation and Discussion
Group & Individual consultation time
Week 8
Lecture/Discussion
Online Video
YouTube, TikTok, Facebook Watch, Instagram Reels, etc.
Video Creation for the Web and for the Social Media
Video Creation for YouTube
Hands-on
Video Shooting
Video Editing I
Week 9
Midterm
Week 10
Lecture/Discussion
Online Video Marketing Techniques
Understanding YouTube Analytics
Hands-on
Video Editing II
Creating the Thumbnail Image
Uploading your video the right way
Week 11
Lecture/Discussion
Website Construction in 2022
Various Platforms for Web Creation
Hands-on
Google Sites
Google Analytics
WordPress I-
Create your Personal Website
Site setup
Week 12
Lecture/Discussion
Writing for the Web and for the Social Media
User Interface
Digital Story Telling and Data
Hands-on
WordPress II
Content Types- Pages vs. Posts
Menu Setup
Week 13
Lecture/Discussion
Digital Content and Online Marketing Strategy
Branding: Personal Branding and Branding for Small Business/Organizations
Hands-on
WordPress III
Themes & Design
Social Media Integration
Week 14
Lecture/Discussion
Social Media Branding: Facebook and Instagram
Branding, name, tagline, description, etc.
Hands-on
Deciding the “Brand name” and “tag line” for your term project
Creating Social Media Accounts for your Term Project
Creating a WordPress Site for your Term Project
Week 15
Lecture/Discussion
Social Media Design
Banner image, profile image, etc.,
Hands-on
Creating branding-related images for social media
Week 16
Lecture/Discussion
Social Media Worldwide: Twitter, Telegram, Line, Linked-in
Hands-on
Create two additional social media profiles for term projects
Week 17
Work on Term Projects
Group and individual Consultation
Week 18
Term Project Presentation
Attendance: Attendance is required in this course. If students must miss classes, they are allowed no more than two absences. Any more than that, students’ course grade and overall participation grade will suffer.
HTML Project: 10%
Photoshop Project: 10%
CSS Project: 10%
Term Project Presentation: 10%
Video Project: 10%
Midterm: 20%
WordPress Site: 30%, including but not limiting to site design, content creation, and social media intergration.
There is no assigned textbook for this class. There will be journal articles and online readings for each week, as well as multimedia assisted materials, such as online videos.