W1

Course Overview.

W2

Defining PR and Relevant Fields.                                                

Wilcox, D. L. & Cameron, G. T. (2010). Public Relations: Strategies & Tactics (9^th ed.). Boston, MA: Allyn & Bacon. Chapters 1 & 2.

W3

Corporate PR & Media Relations.

Lattimore, D., Basking, O., Heiman, S. T., Toth, E.L . & Van Leuven, J.K. (2011). Public Relations: The Profession and the Practice (4th ed.). New York: McGraw Hill. Chapters 9 &16.

W4

Strategic Planning & Case Study.                Case Discussion

Hendrix, J. A. (2004). Public Relations Cases (6th ed.). New York: Wadsworth Publishing Company. Ch2, Cases 4-1 and 4-2.

Recommended:

Guth, D. W. & March, C. (2005). Adventures in Public Relations: Cases and Critical Thinking. Boston, MA: Pearson Education. Chapter 2.

W5

IMC & Marketing PR.           Team 1  Presentation

Duncan, T. & Caywood, C. (1996). The concept, process, and evolution of integrated marketing communication. In E. Thorson & J. Moore (Eds.), Integrated Communication: Synergy of Persuasive Voices (pp. 13-34). Mahwah, NJ: Lawrence Erlbaum Associates.

Keller, K. L. (1996). Brand equity and integrated communication. In E. Thorson & J. Moore (Eds.), Integrated Communication: Synergy of Persuasive Voices (pp.103-132). Mahwah, NJ: Lawrence Erlbaum Associates.

W6

Using Research.                 Team 2  Presentation

Broom, G. M., & Dozier, D. M. (1990). Using Research in Public Relations: Applications to Program Management. Englewood Cliffs, NJ: Prentice Hall. Chapters 1 & 2.

Recommended:

Wimmer, R. D. & Dominick, J. R. (2005). Mass Media Research: An Introduction (8^th ed.). Cengage Learning. Chapter 1.

W7

Evaluation of Practices.         Team 3  Presentation

Wilcox, D. L. & Cameron, G. T. (2010). Public Relations: Strategies & Tactics (9^th ed.). Boston, MA: Allyn & Bacon. Chapter 8.

Hon, L.C. (1998). Demonstrating effectiveness in public relations: Goals, objectives, and evaluation. Journal of Public Relations Research, 10(2), 103-135.

W8

Communication Ethics.                  Team 4 Presentation

Lee, S.T. & Cheng, I. (2011). Characteristics and dimensions of ethical leadership in public relations. Journal of Public Relations Research, 23(1), 46–74.

Gower, K. (2007).  Legal and Ethical Considerations for Public Relations (2^nd ed.). Long Grove, IL: Waveland Press, Inc. Chapter 1.

W9

Guest Lecture

W10

Midterm Exam

W11

Discuss Midterm Exam

W12

PR Theories: An Intro.                       Team 1 Presentation

Grunig, J. E., Grunig, L. A. & Dozier, D. M. (2006). The Excellence Theory. In C.H. Botan, & V. Hazleton (eds.), Public Relations Theory II (pp. 21-62). Mahwah, NJ: Lawrence Erlbaum Associates.

Pfau, M., & Wan, H.-H. (2006). Persuasion: An intrinsic function of public relations. In C.H. Botan, & V. Hazleton (eds.), Public Relations Theory II (pp.101-136). Mahwah, NJ: Lawrence Erlbaum Associates.

W13

Nature of Crisis & Crisis Management.               Team 2 Presentation

Wilcox, D. L. & Cameron, G. T. (2010). Public Relations: Strategies & Tactics (9^th ed.). Boston, MA: Allyn & Bacon. Chapter 10.

Recommended:

Harvard Business School (2004). Crisis Management: Master the Skills to Prevent Disasters. Boston, MA: Harvard Business School Publishing Co. Chapter 3.

W14

Crisis Communication Studies.       Team 3  Presentation

An, S., & Cheng, I. (2010). Crisis communication research in public relations journals: Tracking research trends over thirty years, in T. W. Coombs and S. J. Holladay (Eds.), The Handbook of Crisis Communication (pp.65-90). Malden, MA: Blackwell Publishing, Inc.

Coombs, W. T. (2006). Crisis management: A communicative approach. In C.H. Botan, & V. Hazleton (eds.), Public Relations Theory II (pp.171-197). Mahwah, NJ: Lawrence Erlbaum Associates.

W15

Social Media in PR & Crisis Responses.  Team 4  Presentation                             

Ye, L. & Ki, E.-J. (2012). The Status of Online Public Relations Research: An Analysis of Published Articles in 1992–2009. Journal of Public Relations Research. 24, 409-434.

Jin, Y., Liu, F., & Austin, L.L. (2014). Examining the role of social media in effective crisis management: the effects of crisis origin, information form, and source on publics’ crisis responses. Communication Research, 41(1), 74-94.

W16

Work Day for Final Paper

W17

Final Paper Presentation

W18

Final Paper Presentation