Type of Credit: Required
Number of Students
Communication and media cultures are essential parts of the contemporary social life. This course introduces the theories which explain entangled and complex relations among the society, individuals, and media technologies. It grounds the analysis within broader sociological and cultural theories. The course addresses on the transitions of research traditions, as well as newly developed phenomena involving the media technologies.
This course introduces media and communication theories. At the completion of course, students are expected to be able to:
W02 Media, modernity and the digital age
W03 Two schools of communication studies 1: effect theories and models
W04 Two schools of communication studies 2: semiotic, signs, meanings
W05 classic media effect theories: agenda setting, cultivation
W06 media and power: cultural hegemony
W07 representation of gender: critical feminist media studies
W08 encoding-decoding and British cultural studies
W09 Active audience, fan studies, Use and gratifications
W10 media technologies - selfie and the performance of self on social media
W11 media technologies -two different views: diffusion of innovations vs domestication theory
W12 media technologies -media ecology: McLuhan and new materialism
W13 media technologies -mediatization and platform politics today
W14 term paper proposal discussions
W15 writing consultations
W16 project development day
W17 term paper presentation
W18 term paper presentation
IMPORTANT! All notices will be sent via NCCU emails. Please check your NCCU email constantly.
Term paper 45%
reading materials will be available on course moodle.