教學大綱 Syllabus

科目名稱:研究方法

Course Name: Research Methods

修別:必

Type of Credit: Required

3.0

學分數

Credit(s)

35

預收人數

Number of Students

課程資料Course Details

課程簡介Course Description

COURSE DESCRIPTION AND AIMS

Research Methods focuses on “methods of knowing” and the study of communication phenomena. The class builds on principles, theories, research methods and applications regularly found in the social and behavioral sciences. We will review a range of philosophical and theoretical principles and methods that serve as the basis for systematic, scientific inquiry. In particular class discussions and assignments will emphasize conceptual and operational features of research methods that are commonly found in communication literature.

核心能力分析圖 Core Competence Analysis Chart

能力項目說明


    課程目標與學習成效Course Objectives & Learning Outcomes

    By the end of the course, the successful student will have:

    • Obtained an understanding of the methods associated with the empirical (i.e., social/behavioral scientific) study of media effects and qualitative research;
    • Obtained an understanding of the current research into the potential effects of various media contents; and
    • Further developed his/her critical thinking skills, especially as applied to the interaction of media, media content, and individuals.

    每周課程進度與作業要求 Course Schedule & Requirements

     

    Research Methods is a required course and it usually take you 3-4 hours for preparation in addition to class meeting time.

    The following schedule is an approximate one for readings, assignments and tests. Because we will take time to discuss writing samples in class, the schedule may vary. You are responsible for keeping up with announced changes to this schedule and for meeting assigned deadlines.

    Week

    Date

    Reading Assignment

    1

    Sept. 13

    Course introduction/discussion of possible research topics/groups/

    2

    Sept. 20

    Ch. 1 An Introduction to Inquiry

    3

    Sept. 27

    Asking research questions about communication (writing research questions and hypotheses)

    4

    Oct. 4

    Finding, reading, and using research

    Ch. 2 Paradigms, Theory, and Social Research

    5

    Oct. 11

    Designing valid communication research

    Ch. 4 “Research Design.” text

    6

    Oct. 18

    Observing and measuring communication variables

    Ch. 5 Conceptualization, Operationalization, and Measurement

    Homework: operational definitions

    7

    Oct. 25

    Conducting a search of the literature

    Homework: writing a problem statement/introduction

    8

    Nov. 1

    Mid-term exam / Research project progress report

    Ch. 3 Th Ethics and Politics of Social Research

    9

    Nov. 8

     Indexes, Scales, and Typologies

    Ch. 6 Indexes, Scales, and Typologies

    10

    Nov. 15

    Experimental research

    Ch. 8 Experiments

    11

    Nov. 22

    Survey research

    Ch. 9 Survey Research

    12

    Nov. 29

    Qualitative Research

    Ch. 10 Qualitative Field Research

    13

    Dec. 6

    Interview

    Rubin & Rubin (2011). Qualitative Interviewing, Chapter 8 Structure of the Responsive Interview

    14

    Dec. 13

    Describing quantitative data and inferring from data

    JASP demo

    Ch. 14 Quantitative Data Analysis

    Ch. 16 Statistical Analyses

    15

    Dec. 20

    Project development day (work with your group on your project)

    16

    Dec. 27

    Research presentations

    17

    Jan. 3

    Research presentations

    18

    Jan. 10

    Research presentations (Final papers due by 11:59 p.m.)

    授課方式Teaching Approach

    30%

    講述 Lecture

    50%

    討論 Discussion

    10%

    小組活動 Group activity

    10%

    數位學習 E-learning

    0%

    其他: Others:

    評量工具與策略、評分標準成效Evaluation Criteria

    COURSE COMPONENTS AND EVAULATION

    Research Method

    A student’s mastery of the course material will be assessed through a combination of requirements:

    • Class participation (25%): Attendance in class is mandatory.  Missing more than one class meeting will result in a deduction of class participation points.  Also, I will conduct the weekly meetings in a traditional seminar fashion (i.e., heavy student discussion).  In general, you should consider yourself in competition with one another to be the most prepared for class.  Unless you are prepared enough to explain the concepts and theories in the readings to someone who knows nothing about the subject, then you are not prepared for class.  To facilitate discussion each week, you are encouraged to bring to class questions drawn from your reading of the assigned material.  Appropriate questions will stimulate a discussion linking the readings to other readings in this class, other classes, or topics of general concern.  While you will not be required to submit these questions to me, your overall class participation will be evaluated based on the quality of the questions and answers you bring to our weekly sessions.  Students should note: Failure to participate in class discussions will negatively affect your participation grade. 

     

    Also, a few days prior to some class sessions I will post on the class Moodle site a question, a statement, or short assignment dealing with the assigned readings.  You must provide a thoughtful, complete, but concise response to the question/statement/assignment; absolutely no more than two double-spaced pages will be accepted.  Although the responses may contain some interpretation on your part, your arguments must be based on evidence contained in the readings (as well as previous and additional readings).  The responses will be due at the beginning of class and may be used during our weekly meetings.  For that reason, no late work will be accepted.  Response papers are expected from each student, even if (s)he is absent from class; in this case (and this case alone) a submission to the Moodle site by the beginning of class is required.  Your response papers will not be graded per se, but rather noted in my records.  Failure to submit a paper will result in a 3% deduction from your 25% participation score.  Submitting a poorly written or irrelevant response can result in a 1.5% deduction from your participation score.   

     

    • Class presentation (10%):  We will discuss specific concepts or methods in each class.  Each student will lead a 30-minute discussion on a set of predetermined topics.  Topic sign-up will begin in Week 2.  In addition to the in-class presentation, students will be required to distribute (and email to me) a 1-2 page outline or summary of the material to the class and submit three multiple-choice test items to me.  The presentations and class handouts will be evaluated for informativeness, accuracy, comprehensiveness, and how well the material matches the topic assigned.  Prior to the presentation, an outline should be submitted to me no later than 12 pm on Monday.  Presenters are exempt from that week’s response paper.  Finally, any student absent on the day of his/her scheduled presentation will receive no credit for the assignment.

     

    • Mid-term exam (15%)

     

    • Final project (50%):  Each student will be responsible for completing a research proposal project for the class. 

     

    Research proposal.  You will be responsible for completing an original research project proposal during the semester.  The proposal must employ either quantitative or qualitative methodology.  The project proposals should be individually developed. Projects must include (1) a thorough review of the relevant literature that provides a solid rationale for the project, (2) a clear description of the research questions/hypotheses to be examined, (3) a detailed description of the method to be employed with PILOT TEST results, and (4) a discussion of any potential limitations of the study.  Students are encouraged to complete the project proposal with every intention of actually completing the study.  The research paper proposal must comply with APA style.

     

    Evaluation:

                            Participation                                                                25%

                            Class presentation                                                       10%

                            Mid-term exam                                                           15%

                            Final project                                                                50%

     

    指定/參考書目Textbook & References

    TEXTS AND READING MATERIALS

    Required:

    • Babbie, E. R. (2016). The Practice of Social Research (14/e). Cengage Learning.
    • American Psychological Association. Publication manual of the American Psychological Association, 6th ed. Washington, D.C.: American Psychological Association.
    • Weekly readings and primary research articles as assigned will be available via Moodle. You will need Babbie’s textbook at hand.

     

    Optional:

    • Biemer, P. P., de Leeuw, E. D., Eckman, S., Edwards, B., Kreuter, F., Lyberg, L. E., ... & West, B. T. (Eds.). (2017). Total Survey Error in Practice. John Wiley & Sons.
    • Campbell, D. T., & Stanley, J. C. (2015). Experimental and Quasi-experimental Designs for Research. Ravenio Books.
    • Frey, L., Botan, C. H., & Kreps, G. (2000). Investigating Communication. NY: Allyn & Bacon.
    • King, G., Keohane, R. O., & Verba, S. (2021). Designing Social Inquiry: Scientific Inference in Qualitative Research. Princeton University Press.
    • Krippendorff, K. (2018). Content Analysis: An Introduction to Its Methodology. Sage Publications.
    • Rubin, H. J., & Rubin, I. S. (2011). Qualitative Interviewing: The Art of Hearing Data. Sage Publications.
    • Rubin, R. B., Rubin, A. M., & Haridakis, P. M. (2009). Communication Research: Strategies and Sources. Cengage Learning.
    • Shadish, W. R., Cook, T. D., & Campbell, D. T. (2002). Experimental and quasi-experimental Designs for Generalized Causal Inference. Boston: Houghton Mifflin.

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